Last October, I took a grand travel stint. I explored the trails and waves of Maui, ate my way around New York City and celebrated a friend’s wedding in Asheville, … Continue Reading
If you run a local business, chances are someone, somewhere is writing about you. They’re writing about how cool the eyewear you sell is or how awesome your handmade throw … Continue Reading
Big business can afford expensive TV commercials. For everyone else, there’s Yelp, Angie’s List, Trip Adviser, and a plethora of other services (both startups and established businesses) providing reviews about businesses … Continue Reading
We’re excited to announce our latest FREE resource, the Connectivity Guide to Social Media for Local Businesses. Add it to your marketing library now. Social Media Can Be Confusing We … Continue Reading
If you’re a small business owner you probably don’t have piles of money lying around to advertise your business—all of your money is likely going towards running your business! That’s okay, … Continue Reading
Remember when reviews were done by professional reviewers offering their expert opinions of movies and restaurants? Well, those days are long gone. Today, any person can review any business at … Continue Reading
There’s no shortage of brands responding the wrong way to online reviews. Enterprise businesses everywhere have taken a page from the Book of Bad Marketing by: Ignoring negative reviews Mocking … Continue Reading
Not all news is good news. When you own a business—especially an independent brick-and-mortar establishment—you have to be prepared to accept feedback from everyone, even a few unhappy customers. However, … Continue Reading
At Connectivity, we’re huge admirers of marketers for both national enterprises and the local business owner with one location—and every type of business in between. We know it’s hard to … Continue Reading
Quick quiz: how many of these small business marketing tactics do you currently pursue? Online ads Retargeting Coupons Loyalty apps Newspaper promotions Social media contests Text messaging offers Are you exhausted yet? … Continue Reading
1. Show Us Your Uniqueness Many of the world’s biggest and best brands are uniquely identifiable. Although your business may never make Forbes’ list of the world’s most valuable brands … Continue Reading
We dove deep into online review strategies yesterday at the Connectivity Get More Online Reviews for Your Business without Breaking the Rules webinar. There’s a lot of strong feelings around … Continue Reading
We hope we’ll see you tomorrow at our free webinar, Get More Online Reviews for Your Business without Breaking the Rules. Here’s the quick link to register. We realize there’s … Continue Reading
Get More Online Reviews for Your Business without Breaking the Rules What: Webinar with Josh Ades, Connectivity’s Content Marketing Manager Why: You need reviews—we’ll show you how to get them … Continue Reading
Franchise marketers, take heart! We have 5 great tips that will take your brand from so-so to super fab. Which ones do you need to do? 1. Claim Those Local Business … Continue Reading