Quick List: 10 Things That Should Be in Every Business Listing

You understand the value of having verified online business listings, so you’ve gone ahead and claimed your profile. (If someone else has already snagged your account, check out our article on how to handle this common problem.) The next step is to make sure your listing features all the necessary information for your audience’s benefit, […]

Happy Valentines Day: 3 Ways to Show Customers You Care

Wishing you a sweet Valentine’s Day from our headquarters in Burbank, CA. While you’re thinking of a special someone, don’t forget to send a valentine to your customers, too. Here are three ways to show your customers a little affection. Provide Amazing Customer Service Customer service is a given; every business must provide a minimum […]

You’ve Claimed Your Google My Business Profile, Now What?

You know the value of having a verified Google My Business listing, you’ve gone ahead and claimed your GMB profile. You may think that setting up your profile is all you need to do, but you’re not done yet. In order to have an effective listing, you need to ensure your business information is accurate […]

2018 Year End Overview of Business Reviews

Connectivity has long been the leader in local data having aggregated and monitored data throughout the web for almost a decade and a half.  We have nearly a billion reviews that we have not only discovered but gone back to check many times over to verify any catch any updates.  The reviews and other content […]

Connectivity Shines a Spotlight on Property Managers

We’re wrapping up our time at the Multifamily Social Media Summit 2016 in Napa, CA. It’s been a great few days of learning about social media strategies for apartment property managers. We’ve also enjoyed connecting with new contacts and old friends who stop by Booth 22. Being a property manager and “doing” social media right is a tough […]

How to Increase the Credibility of Your Business Online

Arms Crossed

Just as with brick and mortar businesses, credibility can be one of the most important factors that contribute to the success of your business online. Anyone who has witnessed the number of online business explode in recent years knows that in order to build a successful brand, you need to stand out from the crowd. […]

Property Management Reviews: 4 Ways to Encourage Tenants to Leave Positive Feedback

Using iPhone 6

Good reviews are great for a company—they serve as free promotion and validation that the organization is doing something right. A 2013 marketing survey found that 88% of respondents made their buying decisions based on online reviews, so having satisfied customers share positive feedback online is crucial to the growth of your company. This applies […]

5 Tips for Responding to Reviews for Property Managers

Woman sitting on the couch

Online ratings and reviews are a massive beast in the apartment industry, and every Property Manager has perused a review from “anonymous” that sound like below: “The maintenance guy entered my apartment without notice, got scared by my 6 pound Chihuahua and then locked himself in my room.” “If you had a choice of living […]

Medical Practices: 3 Tips for Creating a Service Patients Trust

Medical Desk with pens

Developing trust with patients begins online before they come into your office. According to Google’s digital wellness study, 77% of patients conduct an online search before booking an appointment, 50% of patients recommend doctors, and 18% post online reviews of health clinics. If your existing patients view you as a reliable and principled doctor, they’ll […]

Correct Healthcare Listings Lead to Better Online Reputations

Across the country, a vast landscape of doctors’ offices, hospitals, specialists, university-affiliated practitioners and outpatient facilities takes care of millions of patients. That’s the good news. The bad news? All of these professionals and offices need correct online listings, but they seldom have them in place. And as we all know, when online listings are […]

You’re Invited to a Webinar: “ROI of Listings and Reviews”

What: “ROI of Listings and Reviews” Webinar with Kemal Demirhisar, Solutions Engineer at Connectivity, and Josh Ades, Connectivity Content Marketing Manager Why: Because it’s easy to fall down the rabbit hole of SEO strategies and take our eyes off of the prize: increasing revenue. When: Wednesday, Sept. 16, 2015 Time: 11:00 a.m. PST | 1:00 p.m. CST | 2:00 […]

Google Cleans House: What You Need to Know about Google’s New Home Service Ads

Home Service Ads Banner

If you are a plumber, locksmith, house cleaner, handyman or any other service business, we want to let you know about Google’s latest rollout. Late last week, Google launched a home services directory in its search results. So far, these search results only appear in the San Francisco area, but it’s not uncommon for Google […]

[Download] New Guide: Connectivity’s Essential Guide to Online Reviews

We’re pleased to announce our latest FREE resource, Connectivity’s Essential Guide to Online Reviews for Local Businesses. Add it to your marketing library now. Respond to Negative Reviews the Right Way We won’t pretend that negative reviews don’t sting (or stink) but online opinions are here to stay. We think it makes sense to figure […]

Bouncing Back: Responding to a Slew of Negative Reviews

Despite your best intentions at running the business behind your passion, somehow you’ve managed to fail enough customers to start attracting negative reviews. Remember Scottsdale, Arizona restaurant Amy’s Baking Company from the most infamous episode of Kitchen Nightmares in its multi-country, decade-long run? Owners Samy and Amy Bousaglo ran such a nightmarish business, even Gordon […]

Do Negative Reviews Have a Bigger Impact on Small Business


Your small business has a profile on Yelp! Your Facebook fans are leaving reviews on your social media feed. And, customers are actually using your custom hashtag on Twitter. Excellent! But, what happens when a grumpy troll leaves a scathing review and bad-mouths your business? Do negative reviews hurt small businesses? Yes! Since small businesses […]