Remember when reviews were done by professional reviewers offering their expert opinions of movies and restaurants? Well, those days are long gone. Today, any person can review any business at any time, whether your products, your customer service or your brand. Believe it or not, this is good news—a positive review is a great endorsement of your business, and a negative review is a chance to improve and better serve your audience. (Here’s a handy guide for how to respond to reviews—good or bad.)

Rather than leaving the reviews to chance, create places online for your customers to write about your business. Staying on top of reviews may seem tedious, but it’s well worth it in the long run.

Here are some of the best places your business can track online reviews:

Miranda Ryder is a Volume Nine SEO contributer for Connectivity.