You’re Invited: How to Get More Online Reviews without Breaking the Rules

Get More Online Reviews for Your Business without Breaking the Rules What: Webinar with Josh Ades, Connectivity’s Content Marketing Manager Why: You need reviews—we’ll show you how to get them without breaking a single rule. When: Wednesday, May 6, 2015 Time: 11:00 a.m. PST | 1:00 p.m. CST | 2:00 p.m. EST Sign Up: Let […]

5 Tips for Fabulous Franchise Marketing

Franchise marketers, take heart! We have 5 great tips that will take your brand from so-so to super fab. Which ones do you need to do? 1. Claim Those Local Business Listings It’s no surprise that a Connectivity blog post would start here, but we can’t help ourselves. It’s vital to claim local franchise business listings […]

Improve Sales by Understanding Sentiment: Walkthrough of Our Tool

Sometimes, we just don’t know what customers are thinking. We mean this literally, of course. As marketing managers, we’re simply not in their heads (which is creepy and something we don’t advise). But we can easily use a feature built into the Connectivity Reviews product to leapfrog over the competition and understand what our customers […]

When Google Reveals Your Brand’s Dark Past

We’ve all Googled our own names from time to time, looking to see what the mighty search engines have to say about our online reputation. But have you ever examined the search results for your business or brand? If you are managing marketing, social media, content or SEO for an enterprise business, we hope you’ve […]

How Do I Delete Bad Online Reviews?

Your business received a scathing review on Yelp. Or Facebook Reviews. Or Angie’s List. It’s inaccurate, exaggerated or just a simple misunderstanding. Is it possible to delete the review? In most cases, it’s not going to happen. (If you believe the review to be fraudulent or it concerns a product you don’t sell or a […]

Facebook Reviews Gain Ground on Yelp and Google

It’s a fact that local or enterprise businesses ignore online reviews at their peril. From haircuts to teeth cleanings to trendy cocktails, consumers freely give their opinions online about their everyday experiences. Online reviews are a never-ending stream arriving on a smartphone near you, complete with stars (one to five!), angry rants and glowing praises. […]

Every Day Is Valentine’s Day: Four Ways to Show Your Customers the Love

While Valentine’s Day conjures up thoughts of chocolates, roses and impossible dinner reservations, there’s another way of thinking about the holiday that you may have not considered. We suggest treating your customers like they’re a special Valentine. Below are four ways to take the magic of February 14th and turn it toward the people who […]

5 Do-This-Now Content Marketing Strategies for Enterprise

Sitting on the content throne is a pretty sweet place to be. After all, we content marketing folks have been crowned “king” and “queen” for years now. But there’s truth to the worn-out cliches about content being “king” (or queen!) because in the end, content marketing is the only marketing that customers return to again […]

How Online Reviews Lead to More Revenue

It used to be that gatekeepers—publicists, brands, advertising agencies—told us everything we needed to know about what movies to watch, the best way to lose weight and how to make our mouths minty and fresh. But online reviews, social media and celebrities on Twitter brought the curtain crashing down. Now, if you want to buy, […]

3 Ways to Make Customers Fall in Love with Your Business

Before the first online review ever, there was first a customer service experience. That’s right, good ol’ customer service in which a person (the customer) was served by a business. The transaction ended in a feeling: was it good, awful or wonderful? In the magical time we’re living in, that customer service feeling can translate […]

How to Respond to Negative Online Reviews for Multi-Location Brands

Negative online reviews are a part of everyday life for multi-location businesses. Responding to negative reviews is very important, but not everyone knows exactly what to do. Some enterprise businesses do nothing; others outsource the job to an outside firm or worse, delegate the task to inexperienced junior staffers. You’ll want to keep a firm […]

Local Marketing in Ten Minutes Per Day

There’s a dizzying array of marketing choices for local businesses, and each day seems to bring another way to capture sales. From mobile coupons to build-it-yourself promotions to email campaigns, the menu of options is endless. It’s enough to make a local business owner’s head spin. If marketing has you confused or unable to move […]

How Social Is Your Customer Service?

The late-great twentieth century graced us with the concept of customer service: friendly staff who smiled across the counter, asking “How can I help you?” and free 1-800 numbers staffed with more friendly people who could solve consumer problems and requests. As great as those times were, the twentieth century gave way to the twenty-first […]

Don’t Fake It ’Til You Make It: Resist the Temptation to Post Glowing Reviews

“Best Cheesecake in Cincinnati! My husband and I stepped into Cassandra’s Cake Corner and were quickly seated. I ordered the Espresso Double-Blonde Chocolate Cheesecake with a Cassie’s Cinnamon Latte and I was impressed! Bold flavors, creamy chocolate…I was in heaven! I will go here again!” Fake online reviews, like the one above, are a thorn […]

Use the Reviews “Keyword Search” Tool to Increase Sales

You may have used the Reviews tool on the Connectivity platform to view and respond to recent customer reviews. Perhaps you’ve checked out the competition’s reviews or even logged in to a customer review site to give a response to a negative review. If you’ve done any of the above: congratulations! You are using the […]