You understand the value of having verified online business listings, so you’ve gone ahead and claimed your profile. (If someone else has already snagged your account, check out our article … Continue Reading
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You’ve determined your target audience and you’re exploring different channels to find new leads. But you won’t make a sale if you don’t engage in effective outreach. Here are five … Continue Reading
It’s happened to even the best of us. A prospective customer comes to you and you spend quite a bit of time assembling a proposal, or creating a custom offering … Continue Reading
Let’s face it, the standard ways of online marketing (like a basic website) won’t cut it in today’s world alone. Sure, one of the benefits of being a franchisee is … Continue Reading
A franchise needs plenty of in-store visits to ensure a healthy flow of business—95% of retail sales still occur in physical stores. It can be tough, especially for a franchise … Continue Reading
One of the issues that franchises face is the need to balance national brand consistency with local consumer preferences. In franchising, the owner (or franchisor) of a product licenses the distribution … Continue Reading
Wishing you a sweet Valentine’s Day from our headquarters in Burbank, CA. While you’re thinking of a special someone, don’t forget to send a valentine to your customers, too. Here … Continue Reading
When you’re focused on business growth, it’s easy to put all your efforts into building a website, making cold calls and sending out mailers. While those methods can help, there … Continue Reading
“I’m sick of surveys.” Do you agree or disagree with that statement? Marketers love surveys but customers often find them cumbersome. Customers like companies that reach out to them, but … Continue Reading
We know nothing is ever fully automated—not unless you’re hiring robots to do your work for you—but wouldn’t it be nice to have some aspects of your marketing strategy handled … Continue Reading
An important part of managing your online reputation is registering your business profiles on review sites and social media before other people, including your competitors, can snag your profiles. You … Continue Reading
For these final few days of 2015, your marketing plans are most likely already baked. Although you’ll need to respond to social media posts or online reviews, your company’s blog posts, … Continue Reading
Christmas Eve is almost here and it’s time for me to start packing up the sleigh and getting the reindeer ready for an evening of delivering presents all over the … Continue Reading
Two things I know about the internet are: Verified Google My Business listings are important Readers like lists So, here’s a list of reasons why verified Google My Business Listings … Continue Reading
Sure uncovering sales leads is necessary in today’s saturated market, but the subsequent legwork of converting them needs to be maximized efficiently. Developing proposals, providing estimates, or answering customer questions … Continue Reading
You know the value of having a verified Google My Business listing, you’ve gone ahead and claimed your GMB profile. You may think that setting up your profile is all … Continue Reading