4 Tips for Creating a Service Your Finance Clients Trust


If clients are going to put you in charge of their money, trust is paramount. But establishing this trust is difficult when potential clients are faced with a sea of financial firm choices. To help, we’ve rounded up some common issues and suggested some solutions to address these obstacles to help you both earn and […]

5 Ways to be a Thought Leader in the Financial Industry

Piggy Bank

The most influential and successful individuals in business are thought leaders. Think Sheryl Sandberg, Richard Branson, or Arianna Huffington. Anyone with expertise and ideas has the potential to become a thought leader, and thought leadership is a great marketing tool, especially for professionals in the financial industry. People trust names they recognize, and look to […]

Facebook for Property Managers: 4 Ways to Connect with Your Tenants

Apartment Complex

Facebook can be a valuable marketing tool for property management companies—both in bringing in new tenants and creating a community for existing tenants. According to Neighbourhood Buzz, 48% of people ages 18–34 years old check Facebook when they wake up, and individuals over 35 make up more than 30% of the platform's users. Here are […]

Is Tweeting Part of the Hippocratic Oath?

Hippocratic Oath

Paging all doctors. It must be frustrating to deal with patients who have no problem pulling their car into a mechanic and saying, “The thingy is making a wonky sound. Know what I mean?” But when they go to the doctor, they show up loaded with information about likely prognosis and what treatment they need. […]

Social Media for Doctors: 4 Tips for Patient Confidentiality

Doctor's desk

Although it was once thought of as a fad, social media is here to stay. According to the National Small Business Association, more than 70% of small business owners have a social media account for their business. But social media creates a unique complication for medical practitioners: how to engage patients without sacrificing confidentiality. As […]

Correct Healthcare Listings Lead to Better Online Reputations

Across the country, a vast landscape of doctors’ offices, hospitals, specialists, university-affiliated practitioners and outpatient facilities takes care of millions of patients. That’s the good news. The bad news? All of these professionals and offices need correct online listings, but they seldom have them in place. And as we all know, when online listings are […]

Tips for Hosting Social Media Contests


If you are looking to generate sales, increase brand awareness, and build relationships with potential customers, you should consider hosting social media contests. It’s relatively easy, provided it’s done well, and the insights you’ll gain from holding one are invaluable. Click through for eight tips to guide you through the process of holding an online […]

What Social Media Mistakes of Big Businesses Teach Us


Social media is a must for any business in the 21st century. Whether large or small, businesses can turn to social media platforms to promote their products and services, engage new and existing customers, and increase brand awareness. Sure, mistakes happen and things can be deleted, but that doesn’t mean people forget. This is why […]

Stop, Automate and Listen: The Rules of Social Media Automation

social media automation

For businesses without the budget for a full-time social media marketing employee, automation is a great way to engage potential leads and loyal clients with minimal effort. Quite simply, social media automation refers to the process of managing and maintaining social media channels with the use of tools such as Sprout Social, Hootsuite or SocialOomph. […]

9 Valuable Ways to Boost Twitter Engagement & Gain Followers

boost twitter engagement and gain followers connectivity

Did you know that Twitter users are more likely to stick with brands they follow? This means if you’re not on Twitter, you’re missing out on sales and customer relations opportunities. Here are nine easy ways to boost Twitter engagement and grow your following so you can get more customers in your business and increase your […]

Does Facebook for Restaurants Really Help? Yes, and Here’s How


Facebook isn’t just a social networking site; it’s a great place to help local businesses find new customers. Yes, Facebook takes a bit of work—you can’t just create a page and expect it to bring in customers, you have to put in some effort too—but it can help you build relationships with your customers and […]

[Download] New Connectivity Guide to Social Media for Local Businesses

We’re excited to announce our latest FREE resource, the Connectivity Guide to Social Media for Local Businesses. Add it to your marketing library now. Social Media Can Be Confusing We have a lot of conversations with local business owners and one theme keeps appearing: “How do I maintain a social media presence when I have […]

What Is Facebook Place Tips and How Can You Use it?


Thanks to social media, local businesses are able to connect with their customers in ways that were unimaginable a few years ago. Facebook’s Place Tips is a new service being rolled out across the U.S. this year, and it could change the way your business interacts with its customers. What is Facebook Place Tips? Place […]

How to Use YouTube Advertising to Promote Your Business

how to use youtbe advertising to promote your business

If you think YouTube is just a place for cute animal videos, you’re not alone. However, YouTube is actually a great place to find a following for your local business. Sure, it might seem strange to post a video on a forum known for videos of cats flushing toilets, but small businesses are having success […]