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Alex’s Conference Journal: Multifamily Social Media Summit

Published by Alex Harris on February 4, 2016

Topic: Social media

I was introduced to the property management world when Connectivity decided to sponsor the Apartment Internet Marketing Conference last year. Now, almost a year since that conference, we have developed great relationships in this … Continue Reading

Dylan’s Conference Journal: Multifamily Social Media Summit

Published by Dylan Lake on February 2, 2016

Topic: Social media

One of the biggest takeaways I learned last week from the Multifamily Social Media Summit in Napa, CA is that a prospect is more than just a lead. A prospect … Continue Reading

5 Ways to Learn More About Your Customers (Without Sending Them a Survey)

Published by Dylan Lake on January 26, 2016

Topic: Best Practices,Data,Retail,Social media

“I’m sick of surveys.” Do you agree or disagree with that statement? Marketers love surveys but customers often find them cumbersome. Customers like companies that reach out to them, but … Continue Reading

You’ve Claimed Your Google My Business Profile, Now What?

Published by Jennifer Fenske on January 20, 2016

Topic: Best Practices,Online reviews,Social media

You know the value of having a verified Google My Business listing, you’ve gone ahead and claimed your GMB profile. You may think that setting up your profile is all … Continue Reading

7 Tips for Writing Better Social Media Posts

Published by Alex Vaccaro on January 19, 2016

Topic: Social media

Building a brand presence online is crucial: 43% of customers regularly purchase from companies they follow on Twitter. So, as informal as social media is, if you’re not writing posts … Continue Reading

Social Media Scheduling: The Best Times to Post on Twitter, Facebook, Instagram and LinkedIn

Published by Alex Vaccaro on January 18, 2016

Topic: Facebook,Social media

When should I post to Facebook? And what about Twitter? Are four tweets per day too much or too little? We understand these questions because we ask them, too, when planning Connectivity’s … Continue Reading

Local with a Purpose: 7 Steps to Create a Local Business Marketing Strategy

Published by Dylan Lake on January 12, 2016

Topic: marketing,Search Engines,SEO,Social media,Uncategorized

A local marketing strategy is key to any company, whether it’s a small local business or one that’s part of a larger franchise. According to a comScore study, 78% of … Continue Reading

The 6 Best Productivity Tools for Marketers

Published by Dylan Lake on January 7, 2016

Topic: Analytics,marketing,SEO,Social media

It’s the start of a new year and aside from losing the holiday weight (thanks to all that extra pie), you’re focused on making this year a better, more productive … Continue Reading

Don’t Repeat Last Year’s Mistakes: 5 Digital Marketing Resolutions for 2016

Published by Dylan Lake on January 5, 2016

Topic: marketing,SEO,Social media,Uncategorized

The holidays have come and gone, and all that’s left is to look into what the new year holds for you. You’ve made all the personal resolutions you can handle—lose … Continue Reading

3 Content Marketing Tips for the Holidays…and the Rest of the Year, Too

Published by Jennifer Fenske on December 24, 2015

Topic: Best Practices,Social media

For these final few days of 2015, your marketing plans are most likely already baked. Although you’ll need to respond to social media posts or online reviews, your company’s blog posts, … Continue Reading

Woman Using Phone

Connecting on the Go: 4 Inexpensive Ways to Optimize for Mobile Searches

Published by josh on December 21, 2015

Topic: marketing,mobile,Social media

One of the biggest shifts in marketing today is the rise of mobile searches. Of Millennials, 21% search online exclusively on their mobile phones, and people over 55 are quickly … Continue Reading

iphone and ipad

Taking on the Giants: An Entrepreneur’s Guide to Social Media

Published by josh on December 8, 2015

Topic: Facebook,Social media,Uncategorized

Social media is the great equalizer. According to a 2015 social media study, 92% of small business owners who participated agreed that social media marketing is important to their businesses. … Continue Reading

Billboards

The Rise and Fall of Billboards: Are They Worth It?

Published by josh on December 7, 2015

Topic: marketing,Social media

  We’ve all seen billboards advertising everything from the next big television show to new real estate developments. We probably even have a few memorable billboards stuck in our heads—remember … Continue Reading

Using Hootsuite and TweetDeck: How to Manage Social Media Like a Pro

Published by Jennifer Fenske on December 4, 2015

Topic: Social media,Uncategorized

  Social media is one of the hottest topics in the business world today because it empowers customers and businesses to easily interact with each other. Unfortunately many businesses make … Continue Reading

Megaphone Orange Background

Dollars and Sense: How to Create a Clever Campaign to Boost Your Financial Business

Published by josh on November 27, 2015

Topic: Best Practices,marketing,Social media

You want an engaging marketing campaign but you’re unsure how to create it—we don’t blame you. For every incredibly clever marketing campaign that boosts a company’s profile (Apple, GoPro), there … Continue Reading

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