5 Ways to Learn More About Your Customers (Without Sending Them a Survey)
“I’m sick of surveys.” Do you agree or disagree with that statement? Marketers love surveys but customers often find them cumbersome. Customers like companies that reach out to them, but surveys—even the ones offering big prizes in exchange for filling out long questionnaires—aren’t always the best way to do so. There are other methods to […]
3 Content Marketing Tips for the Holidays…and the Rest of the Year, Too
For these final few days of 2015, your marketing plans are most likely already baked. Although you’ll need to respond to social media posts or online reviews, your company’s blog posts, emails and newsletters are already written, designed and set to “publish” or “send.” Congratulations! So, why gum up the works with a few content marketing […]
You’ve Claimed Your Google My Business Profile, Now What?
You know the value of having a verified Google My Business listing, you’ve gone ahead and claimed your GMB profile. You may think that setting up your profile is all you need to do, but you’re not done yet. In order to have an effective listing, you need to ensure your business information is accurate […]
Alex’s Conference Journal: Multifamily Social Media Summit
I was introduced to the property management world when Connectivity decided to sponsor the Apartment Internet Marketing Conference last year. Now, almost a year since that conference, we have developed great relationships in this important vertical. Because of feedback from property managers, we have been able to build certain features as well as add features to our roadmap. With all of this, I […]
Dylan’s Conference Journal: Multifamily Social Media Summit
One of the biggest takeaways I learned last week from the Multifamily Social Media Summit in Napa, CA is that a prospect is more than just a lead. A prospect is a future member of a community. It made me remember that leads are more than a measurable statistics. Your friends, your neighbors, and you […]
7 Tips for Writing Better Social Media Posts
Building a brand presence online is crucial: 43% of customers regularly purchase from companies they follow on Twitter. So, as informal as social media is, if you’re not writing posts that engage your audience, you’re not driving business to your store. Here are seven tips to help you write more effective and more compelling social […]
Social Media Scheduling: The Best Times to Post on Twitter, Facebook, Instagram and LinkedIn
When should I post to Facebook? And what about Twitter? Are four tweets per day too much or too little? We understand these questions because we ask them, too, when planning Connectivity’s social media strategy. After all, it’s important to be strategic in social media postings so you can get the best return on your time investment. Thanks to scheduling […]
Local with a Purpose: 7 Steps to Create a Local Business Marketing Strategy
A local marketing strategy is key to any company, whether it’s a small local business or one that’s part of a larger franchise. According to a comScore study, 78% of people who conduct a local mobile search follow up with an offline purchase. But local marketing takes some effort and a bit of planning to […]
The 6 Best Productivity Tools for Marketers
It’s the start of a new year and aside from losing the holiday weight (thanks to all that extra pie), you’re focused on making this year a better, more productive one than the year before. There’s a lot of work when it comes to digital marketing, and it can get overwhelming. To make things easier […]
Don’t Repeat Last Year’s Mistakes: 5 Digital Marketing Resolutions for 2016
The holidays have come and gone, and all that’s left is to look into what the new year holds for you. You’ve made all the personal resolutions you can handle—lose 10 pounds, learn a new language and read more books, maybe—but did you make any resolutions for your business? January is a great time to […]
Connecting on the Go: 4 Inexpensive Ways to Optimize for Mobile Searches
One of the biggest shifts in marketing today is the rise of mobile searches. Of Millennials, 21% search online exclusively on their mobile phones, and people over 55 are quickly adopting mobile devices as well, jumping from 60% to 74% in 2015. With mobile, context is key (as shown with the rise of “near me” […]
Taking on the Giants: An Entrepreneur’s Guide to Social Media
Social media is the great equalizer. According to a 2015 social media study, 92% of small business owners who participated agreed that social media marketing is important to their businesses. Unlike television ads, which can be expensive to produce, social media can be done on a small budget. Sure, the big companies might hire someone […]
The Rise and Fall of Billboards: Are They Worth It?
We’ve all seen billboards advertising everything from the next big television show to new real estate developments. We probably even have a few memorable billboards stuck in our heads—remember the Mark Wahlberg billboards for Calvin Klein? But are billboards an effective marketing tactic for small businesses? We examine the pros and cons of billboards […]
Using Hootsuite and TweetDeck: How to Manage Social Media Like a Pro
Social media is one of the hottest topics in the business world today because it empowers customers and businesses to easily interact with each other. Unfortunately many businesses make the mistake of assuming that creating a social media account and making occasional posts will boost their revenue. In order to truly leverage social media […]
Dollars and Sense: How to Create a Clever Campaign to Boost Your Financial Business
You want an engaging marketing campaign but you’re unsure how to create it—we don’t blame you. For every incredibly clever marketing campaign that boosts a company’s profile (Apple, GoPro), there are countless efforts that fizzle. But fear not—we’ve created a four-step plan to help you come up with the foundation for a clever campaign. 1. […]
