I was introduced to the property management world when Connectivity decided to sponsor the Apartment Internet Marketing Conference last year. Now, almost a year since that conference, we have developed great relationships in this … Continue Reading
One of the biggest takeaways I learned last week from the Multifamily Social Media Summit in Napa, CA is that a prospect is more than just a lead. A prospect … Continue Reading
“I’m sick of surveys.” Do you agree or disagree with that statement? Marketers love surveys but customers often find them cumbersome. Customers like companies that reach out to them, but … Continue Reading
You know the value of having a verified Google My Business listing, you’ve gone ahead and claimed your GMB profile. You may think that setting up your profile is all … Continue Reading
Building a brand presence online is crucial: 43% of customers regularly purchase from companies they follow on Twitter. So, as informal as social media is, if you’re not writing posts … Continue Reading
When should I post to Facebook? And what about Twitter? Are four tweets per day too much or too little? We understand these questions because we ask them, too, when planning Connectivity’s … Continue Reading
A local marketing strategy is key to any company, whether it’s a small local business or one that’s part of a larger franchise. According to a comScore study, 78% of … Continue Reading
It’s the start of a new year and aside from losing the holiday weight (thanks to all that extra pie), you’re focused on making this year a better, more productive … Continue Reading
The holidays have come and gone, and all that’s left is to look into what the new year holds for you. You’ve made all the personal resolutions you can handle—lose … Continue Reading
For these final few days of 2015, your marketing plans are most likely already baked. Although you’ll need to respond to social media posts or online reviews, your company’s blog posts, … Continue Reading
One of the biggest shifts in marketing today is the rise of mobile searches. Of Millennials, 21% search online exclusively on their mobile phones, and people over 55 are quickly … Continue Reading
Social media is the great equalizer. According to a 2015 social media study, 92% of small business owners who participated agreed that social media marketing is important to their businesses. … Continue Reading
We’ve all seen billboards advertising everything from the next big television show to new real estate developments. We probably even have a few memorable billboards stuck in our heads—remember … Continue Reading
Social media is one of the hottest topics in the business world today because it empowers customers and businesses to easily interact with each other. Unfortunately many businesses make … Continue Reading
You want an engaging marketing campaign but you’re unsure how to create it—we don’t blame you. For every incredibly clever marketing campaign that boosts a company’s profile (Apple, GoPro), there … Continue Reading