7 Ways to Promote Your Facebook Page

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These days, many customers connect with their favorite businesses with social media, but just because you have a Facebook page, it doesn’t mean customers know about it or are engaged with it. Here are eight things you can do to promote your Facebook page, increase likes, and get more traffic in your store. Post engaging, […]

7 Tips to Convert Social Media Followers into Paying Customers

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Having social media followers is great, but even if you have 10,000 followers on any given platform, it does nothing for you if they aren’t actually coming into your business. Here are seven tips to convert social media followers into paying customers. Top photo credit: Jay Mantri Ready to learn more? Get our Guide to Social […]

7 Social Media Tips for Small Businesses to Stand Out

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From Foursquare to Twitter to Pinterest, social media continues to evolve and thrive—and completely mystify many small business owners. Which media channel should you use? When should you post? And, uh, what’s the point? There are tons of tough questions surrounding social media use. Last January, at the 2015 SnowSports Industries America (SIA) Snow Show […]

Should You Use LinkedIn Advertising for Your Business?

If you run a small business, you might ask where your marketing time and money are best spent. When it comes to digital marketing, there are so many options you’re bound to find one that fits your needs, but you might wind up feeling as though you’d have better luck picking the winning lottery numbers—that’s […]

Advertising with Instagram: Do You Need It for Your Business?

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With the plethora of social media sites, it can be very difficult to keep track of which sites to advertise your business on. First there was Facebook, then came Twitter and Foursquare. Today, we’re talking about Instagram, because it is a fun, engaging way to market your business. And as it boasts more than 300 […]

When Social Media Monitoring Ends and Big Brother Begins

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Facebook, Twitter, Instagram, LinkedIn – we’re at an age where a few targeted Google searches will show quite the background on customers, employees, and potentials. People voluntarily and actively share their personal lives to the public in many ways, but there’s a thin line between useful information to help build your business and creepy stalking. […]

I’m a Dentist: Why on Earth Would Anyone Want to Follow Me on Facebook

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Sure, not everyone looks forward to going to the dentist. But, they do love getting discounts, learning health tips, taking part in contests and seeing what happens behind the scenes in a dental practice. Facebook users follow new businesses daily, so why shouldn’t they also follow their dentist? If you make your Facebook page interesting […]

9 Location Based Apps You Need to Sign up For

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Location based apps aren’t just about knowing where people are, they’re about taking action based on those locations, and they help you run your business. From sending coupons via text messages to navigating traffic jams to checking in on the status of a delivery, here are nine of the best location based apps we’ve come […]

The Best Location Based Apps and Services for Small Business

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As a small business owner, knowing which digital tools you need to sign up for to market your business can be challenging. There are thousands of location based apps and services to choose from, and you may not know where to start. To help you out, we’ve narrowed these down by category and picked the […]

Does it Make Sense for a Bank to Be on Facebook?

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As a society, we’re enthralled by social media, so it makes sense for social media and the banking industry to join forces and reach out to their customers where they’re hanging out online. Almost everyone is on Facebook. Many people check in multiple times each day from their smartphones, tablets, laptops and desktop computers at work. […]

Blue Means Buy: New Pinterest Buyable Pins Debut

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Pinterest announced recently they are rolling out buyable Pins as a simple way to buy products that strike your fancy. Pinners have long pined for an easy way to purchase what they pin, and now it seems like Pinterest is offering an easy way to do just that. Caveats First, a few caveats. Buyable pins […]

Local Business Owners: Hop on this Instagram Update

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Last week, Instagram announced two new updates that better connect users to the stream of images being shared on the Facebook-owned social media site. Savvy small business owners should check out the new features and implement them in their local marketing plans. With more than 70 million pictures and videos shared to Instagram each day, […]

The 1 Secret to Social Media Success

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Don’t fake it. You know when you’re at a party talking to someone you’ve just met or maybe haven’t seen in a while and you can tell they aren’t really listening? Sure, they nod at the right times and say things like, “Oh, really? Huh.” But you know they’re already thinking about whatever it is […]

You’re the Expert: Own Your Small Business Niche with Great Content

Today, we’re talking about a topic near and dear to any writer’s heart: content marketing. Get those pencils sharpened; we’re going to write some great content. Content marketing is the planning, creating, production, sharing and measurement of content that is designed to appeal to a distinct audience that a business wants to attain (and retain) […]

Instagram Tips for Small Businesses

Brands have fallen in love with Instagram and why not? It’s the social stream for most people ages 18-34. Light on words but heavy on lifestyle images, behind-the-scenes snaps and gorg shots of locales, food or lovelies, Instagram rules the roost. But there’s another side to why businesses and brands are now posting more content […]