Social media is a must for any business in the 21st century. Whether large or small, businesses can turn to social media platforms to promote their products and services, engage new and existing customers, and increase brand awareness. Sure, mistakes happen and things can be deleted, but that doesn’t mean people forget.

This is why we can look to some of the social media mistakes that big businesses have made and learn from them.

Top photo credit: Twin Design/Shutterstock

Carly Webber is a Volume Nine contributor to the Connectivity blog.