[Download] New Connectivity Guide to Online Listings

Online business listings are a cornerstone of any marketing strategy. Get the latest and best info from our new marketing resource: Connectivity’s Complete Guide to Online Listings. Add it to your marketing library now. Listings Are Humble, Powerful Workhorses Accurate online listings are always working on your behalf. By claiming your listings on directories and ensuring the information […]

What Factors into How a Local Business Is Ranking in Search Results?

local-search-ranking-factors-connectivity

Let’s say you own a downtown computer repair shop. While sitting inside your shop, your SEO curiosity is piqued, so you Google the phrase “computer repair specialist” on your smartphone. Your business shows up 3rd in the results. Sweet, right? But later at home, 20 miles from the shop, you use your PC to Google […]

Updated: Does Duplicate Content Matter for SEO?

duplicate-content-seo-connectivity

Update: After publishing this blog, Josh, our Content Marketing Manager, received an email from a contact, Chase, at NewsCred with a different perspective on duplicate content. We looked into some information he shared and included it below the original post. Update 2: Following our first update, the original writer of this post, Kayla, followed up […]

Key Takeaways from “ROI of Listings and Reviews” Webinar

There are listings and reviews, but where’s the ROI? That was the subject of today’s webinar with our presenters Kemal Demirhisar, Solutions Engineer at Connectivity, and Josh Ades, Connectivity Content Marketing Manager. Below are some key takeaways from our webinar conversation (which included a Connectivity product tour as well!). Also check out the SlideShare presentation […]

Is Your Advertising Paying Off? 7 KPIs for Local Business

kpis for local biz connectivity

You’ve paid for advertising, but you can’t tell if it’s working. Perhaps the increase in umbrellas sold is because of an ad you ran, or maybe it’s just because of the recent rainfall. If you’re going to spend money on advertising, you need to keep track of your key performance indicators (KPIs) to see if […]

New Partnership with MapQuest

Announcing Connectivity and Mapquest

If you’ve been a Connectivity customer or one of our blog readers for a while (THANKS!), you know all about the power of controlling online business listings. It makes it easier to be found by your customers and connect with them. (If you want to learn more about SEO, listings and reviews, here’s a webinar […]

From CTR to CPM: 16 Digital Marketing Terms You Need to Know

dictionary-of-digital-marketing-terms-connectivity

Every industry has its own jargon that insiders (and few others) understand, and digital marketing is no different. A digital marketing strategy is important to help spread the word about your local business, but with all the different terms, acronyms and phrases used, trying to understand what’s being said can be like reading cooking instructions […]

7 SEO Mistakes You Need to Avoid

seo-mistakes-to-avoid-connectivity

Hey, we all make SEO mistakes. Sometimes we get overly enthusiastic and post an article that’s so keyword heavy it no longer uses proper sentences. Or we link to fantastic articles we love, but forget to check periodically to make sure the links still work. These mistakes might seem small, but they affect your credibility—and […]

SEO vs. SEM: What’s the Difference?

SEO vs SEM Connectivity

People looking to increase their online presence have been urged to pay attention to their SEO and SEM practices. Entire industries have sprung up around offering clients web optimization services to increase their audience. But for many people, SEO and SEM are vague concepts that have little relation to getting customers in the door of […]

Webinar Recording & Takeaways: Optimizing Your Business’ Online Presence for Local Search

Today’s webinar dove into the technical side of SEO for local and enterprise businesses. We were fortunate to partner with Linkmedia 360’s Chad Luckie who shared his firm’s tested formula for getting great SEO: an emphasis on a list of third-party publisher strategies combined with top-notch location page construction. Check out the recorded presentation below […]

The Banking Industry Is Getting Ready to Drop A Lot of Money on Digital Marketing

When was the last time a bank handed you a toaster? The free toaster, that relic of bank marketing from a bygone era, ushered in more traditional financial advertising (think brochures and television commercials). But these days, the banking industry is saying goodbye to old-line advertising and hello to online and mobile media. In fact, […]

[Free Download] Add Three Connectivity Guides to Your Marketing Library

At Connectivity, we’re huge admirers of marketers for both national enterprises and the local business owner with one location—and every type of business in between. We know it’s hard to lead a social media team for 200 store locations. We also know it’s tough to figure out how to bring foot traffic into your 200-square-foot […]

5 Digital Marketing Tactics to Get More Franchise Customers

What: Webinar with Josh Ades, Connectivity’s Content Marketing Manager Why: Driving traffic to your franchise brick-and-mortar locations as well as your website means more visitors and more revenue. When: Wednesday, June 17, 2015 Time: 11:00 a.m. PST | 1:00 p.m. CST | 2:00 p.m. EST Sign Up: Let us know you’re coming! As a franchisee, […]