5 Ways to be a Thought Leader in the Financial Industry
The most influential and successful individuals in business are thought leaders. Think Sheryl Sandberg, Richard Branson, or Arianna Huffington. Anyone with expertise and ideas has the potential to become a thought leader, and thought leadership is a great marketing tool, especially for professionals in the financial industry. People trust names they recognize, and look to […]
Website Optimization: How to Improve Your Medical Clinic’s Search Rankings
When it comes to finding a medical clinic, more and more patients are going online. Even as of 2012, Google reported that 77% of patients used search engines before making an appointment. If you’re looking to bring new patients to your clinic, this result is important. First, it means if you don’t have an optimized […]
Is Tweeting Part of the Hippocratic Oath?
Paging all doctors. It must be frustrating to deal with patients who have no problem pulling their car into a mechanic and saying, “The thingy is making a wonky sound. Know what I mean?” But when they go to the doctor, they show up loaded with information about likely prognosis and what treatment they need. […]
The Top Four Performance Indicators for Conversions and SEO
One of the biggest challenges for business owners and marketers is putting their analytics data to good use. Analytics tools have become more powerful, but according to Content Marketing Institute, 76% of marketers feel measurement is important yet only 29% believe they’re doing it well. Additionally, 52% of marketers don’t have a formal method of […]
The Top Key Metrics Small Businesses Should Monitor in GA
One of the most useful things about Google Analytics is the sheer amount of information it provides. From reports to metrics to suggestions on improvements, Google Analytics is a wealth of insight into the inner workings of your business’s website. For some, though, the strength of Google Analytics can be pretty intimidating. If you’re new […]
How to Use Google Location Reports to Better Track Your Audience
The Google Analytics Reporting tab hosts a wide array of options for gaining insight into how a website, or a specific campaign, is doing. By geotargeting traffic using Location reports, it’s possible to really refine the data imported for analysis. I showed you how to access and set up local reports earlier this month, but […]
Google Maps Update and Why It’s SO Important
Everyone who has ever needed to stop and get gas while driving from location A to B and could not search for a gas station without losing their original destination, rejoice and raise your glass in celebration! Google announced this week that it will be pushing out an update to Google Maps that will allow […]
Improving Your Local SEO Campaigns with Google Analytics
Google Analytics, when paired with Google’s Webmaster Tools, has some powerful reports that allow site owners to view the effectiveness of any marketing campaign. I’ve already shown you how to sign up for Google Analytics and register it with Google My Business to localize data collection. Next it’s time to integrate Webmaster Tools with Analytics. […]
Free Analytics Tools for Local Business Owners
As a local business owner, you can make your website work for you as a revenue-driving marketing asset, or you can let it sit there. Free analytics tools like the top options listed below will help you track performance to make sure your website and your social media profiles all work effectively. First is a […]
6 Google Analytics Features That Will Change How You Run Your Site
Previously, we’ve tackled some of the basic Google Analytics metrics worth tracking. Now, it’s time to dive a bit deeper into some of its features that will help power your site and ensure you’re getting all the important information you require. As a web analytics service, Google Analytics provides insights about your business, marketing efforts and […]
[Download] New Connectivity Guide to Online Listings
Online business listings are a cornerstone of any marketing strategy. Get the latest and best info from our new marketing resource: Connectivity’s Complete Guide to Online Listings. Add it to your marketing library now. Listings Are Humble, Powerful Workhorses Accurate online listings are always working on your behalf. By claiming your listings on directories and ensuring the information […]
What Factors into How a Local Business Is Ranking in Search Results?
Let’s say you own a downtown computer repair shop. While sitting inside your shop, your SEO curiosity is piqued, so you Google the phrase “computer repair specialist” on your smartphone. Your business shows up 3rd in the results. Sweet, right? But later at home, 20 miles from the shop, you use your PC to Google […]
Updated: Does Duplicate Content Matter for SEO?
Update: After publishing this blog, Josh, our Content Marketing Manager, received an email from a contact, Chase, at NewsCred with a different perspective on duplicate content. We looked into some information he shared and included it below the original post. Update 2: Following our first update, the original writer of this post, Kayla, followed up […]
Key Takeaways from “ROI of Listings and Reviews” Webinar
There are listings and reviews, but where’s the ROI? That was the subject of today’s webinar with our presenters Kemal Demirhisar, Solutions Engineer at Connectivity, and Josh Ades, Connectivity Content Marketing Manager. Below are some key takeaways from our webinar conversation (which included a Connectivity product tour as well!). Also check out the SlideShare presentation […]
Is Your Advertising Paying Off? 7 KPIs for Local Business
You’ve paid for advertising, but you can’t tell if it’s working. Perhaps the increase in umbrellas sold is because of an ad you ran, or maybe it’s just because of the recent rainfall. If you’re going to spend money on advertising, you need to keep track of your key performance indicators (KPIs) to see if […]