[Free Download] Add Three Connectivity Guides to Your Marketing Library

At Connectivity, we’re huge admirers of marketers for both national enterprises and the local business owner with one location—and every type of business in between. We know it’s hard to lead a social media team for 200 store locations. We also know it’s tough to figure out how to bring foot traffic into your 200-square-foot […]

5 Digital Marketing Tactics to Get More Franchise Customers

What: Webinar with Josh Ades, Connectivity’s Content Marketing Manager Why: Driving traffic to your franchise brick-and-mortar locations as well as your website means more visitors and more revenue. When: Wednesday, June 17, 2015 Time: 11:00 a.m. PST | 1:00 p.m. CST | 2:00 p.m. EST Sign Up: Let us know you’re coming! As a franchisee, […]

3 Ways Small Businesses Can Rank with Google’s Latest Updates

Google cares about small businesses. It doesn’t always feel that way (like when Adwords first became a thing), but Google has been doing a lot lately to give small businesses a slingshot against the Goliaths that so often dominate the internet. First, Google announced an algorithm change that marketers everywhere termed ‘Mobilegeddon.’ While this update created […]

How to Avoid Small Business Marketing Whiplash

Quick quiz: how many of these small business marketing tactics do you currently pursue? Online ads Retargeting Coupons Loyalty apps Newspaper promotions Social media contests Text messaging offers Are you exhausted yet? You may be. Studies show that more and more local business owners are trying out increasing numbers of marketing plans, tactics and programs. It’s a […]

Google’s Gone Wild: Check out Its Tweets

There’s been some chatter since February that Google may add tweets to their search results. It’s a move that makes sense in line with Google delivering results from Wikipedia entries to display quick information or snagging sports scores.   Adding tweets to search results may provide the searcher with information they are looking for at a glance, […]

Reviews Webinar: Key Takeaways

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We dove deep into online review strategies yesterday at the Connectivity Get More Online Reviews for Your Business without Breaking the Rules webinar. There’s a lot of strong feelings around online reviews, and for good reason. Many businesses struggle with ho-hum 2.5-star reviews and confusion about whether paying for advertising is worth it or not. […]

Google Deadline Looms: Is Your Site Mobile Friendly?

If you’ve always wanted to enhance your website to make it mobile friendly, we suggest moving that task to the top of your to-do list. That’s because Google announced recently that it will place greater emphasis on mobile-friendliness as a ranking signal in search starting April 21, 2015. Google’s not pulling any punches about what […]

Why Adding Geo Modifiers to Listings Is a Bad SEO Tactic

Almost two weeks after our SEO webinar with Volume Nine we’re still talking about best practices in the wild world of search engine optimization (SEO) and online business listings. One topic that was raised in the webinar was the tactic of adding geo modifiers to your business name when claiming your business profiles online. It’s […]

Removing Duplicate Listings: Clean It Up

During our SEO webinar last week, the subject of removing duplicate business listings came up. We promised to dive a little deeper and report back with a blog post. Dear Reader, this one’s for you. There are a lot of reasons duplicate listings appear for businesses. Sometimes, data sources will have incorrect information that keeps […]

SEO Webinar: Watch and Download Here

If you couldn’t attend the Connectivity/Volume Nine SEO webinar this week, we have you covered. First, you can catch a recording of the webinar here. And we’ve also posted the slides from the presentation on SlideShare, so you can have your webinar cake and eat it, too:   Finally, if you need more webinar vibes, […]

SEO Webinar: Key Takeaways

We had a blast at the Connectivity/Volume Nine webinar yesterday. It seems like SEO is a topic that attracts everyone from beginners to more seasoned search engine pros. Luckily, there was a lot of good SEO best practices and tips anyone can use. Allison Nuanes, Volume Nine’s Director of Off-Site Promotions, was our guest presenter. […]

Correct Enterprise Listings Lead to Great SEO

Any enterprise marketer can tell you: multiple locations are an indicator of a growing business but often a hot, soupy mess on the web. From wrong phone numbers to incorrect websites to defunct stores, the thousands of listings where your enterprise business can appear online often contain hundreds of errors (if not thousands). And since […]

The Post-Landing Page Adventure: What Happens Next

Congratulations are in order! Your new customer has clicked the button on your landing page (or signed up or even purchased something). They are converted. Everything worked as it should: the design, the content and especially the CTA (you know, the one everyone argued about for what seemed like hours?). While it’s certainly time to […]

Blog Round Up: Four Reports Marketers (Like You!) Should Run

Here at Connectivity, our marketing minds have been filled lately with analytics, dashboard reports and lots of colorful graphs showing data and more data. So we decided it would be cool to share with you some of the great marketing blog posts we’ve been reading lately. Today’s topic: basic marketing reports every marketer should run. […]

How to Claim Your Business Online [Guide]

We all want our businesses to be found online, sending a steady stream of customers to our doorsteps. But it can be overwhelming to consider the dozens of social media and review sites that offer business profiles. Where does one start? If your franchise is on Yelp, is that enough? Or should you maintain a profile […]