AI and Privacy: Walking the Tightrope Between Innovation and Personal Data
AI: Digital Marketing Reality – A Deep Dive into the Powerhouse Tools Artificial Intelligence (AI) is transforming our world at an unprecedented pace. From revolutionizing healthcare diagnostics to optimizing traffic flow in smart cities, AI’s potential seems limitless. But this progress is fueled by a critical resource – data. The more data AI models are […]
AI: Digital Marketing Reality – A Deep Dive into the Powerhouse Tools
AI: Digital Marketing Reality – A Deep Dive into the Powerhouse Tools The digital marketing landscape is a battlefield. Attention spans are shrinking, competition is fierce, and the need to personalize the customer journey is paramount. Enter Artificial Intelligence (AI), no longer the stuff of science fiction but a powerful weapon in the marketer’s arsenal. […]
AI and Data Acquisition: A Symbiotic Dance for Machine Learning Success
AI: From Sci-Fi Fantasy to Boardroom Reality – A Deep Dive into Advanced Business Applications In the ever-evolving realm of Artificial Intelligence (AI), data is the fuel that powers innovation. But acquiring the right data, in the right format, and at the right time can be a significant hurdle. This is where AI steps in, […]
AI: From Sci-Fi Fantasy to Boardroom Reality – A Deep Dive into Advanced AI Business Applications
AI: From Sci-Fi Fantasy to Boardroom Reality – A Deep Dive into Advanced Business Applications Artificial Intelligence (AI) is no longer relegated to the realm of science fiction. It’s rapidly transforming the business landscape, empowering companies to make data-driven decisions, optimize processes, and gain a significant competitive edge. But how exactly are businesses leveraging AI […]
How Connectivity Fuels the Business Listing Revolution
How Connectivity Fuels the Business Listing Revolution A business’s online presence is its storefront window to the world. Accurate and consistent listings across directories and search engines are crucial for attracting customers and driving growth. Traditionally, managing these listings was a manual slog – a never-ending cycle of form submissions and data entry across countless […]
5 Mistakes Marketers Make and How To Fix Them
Planning on starting out the year with a strong marketing plan? Maybe you already have a few digital marketing resolutions set in place. But you don’t want to encounter the usual pitfalls that frustrate many marketers when they establish their marketing strategies. To help, we’ve listed solutions for five common marketing mistakes below: #1: You […]
Local with a Purpose: 7 Steps to Create a Local Business Marketing Strategy
A local marketing strategy is key to any company, whether it’s a small local business or one that’s part of a larger franchise. According to a comScore study, 78% of people who conduct a local mobile search follow up with an offline purchase. But local marketing takes some effort and a bit of planning to […]
The 6 Best Productivity Tools for Marketers
It’s the start of a new year and aside from losing the holiday weight (thanks to all that extra pie), you’re focused on making this year a better, more productive one than the year before. There’s a lot of work when it comes to digital marketing, and it can get overwhelming. To make things easier […]
Don’t Repeat Last Year’s Mistakes: 5 Digital Marketing Resolutions for 2016
The holidays have come and gone, and all that’s left is to look into what the new year holds for you. You’ve made all the personal resolutions you can handle—lose 10 pounds, learn a new language and read more books, maybe—but did you make any resolutions for your business? January is a great time to […]
How to Use Your Website to Maximize Demand Generation
One of the best parts about living in Los Angeles is all the great workout spots to unwind at after a tough day. The problem is there are so many to choose from and many studios have a hard time standing out from their competition. One of the best ways a local business can stand […]
5 Ways to be a Thought Leader in the Financial Industry
The most influential and successful individuals in business are thought leaders. Think Sheryl Sandberg, Richard Branson, or Arianna Huffington. Anyone with expertise and ideas has the potential to become a thought leader, and thought leadership is a great marketing tool, especially for professionals in the financial industry. People trust names they recognize, and look to […]
Website Optimization: How to Improve Your Medical Clinic’s Search Rankings
When it comes to finding a medical clinic, more and more patients are going online. Even as of 2012, Google reported that 77% of patients used search engines before making an appointment. If you’re looking to bring new patients to your clinic, this result is important. First, it means if you don’t have an optimized […]
Is Tweeting Part of the Hippocratic Oath?
Paging all doctors. It must be frustrating to deal with patients who have no problem pulling their car into a mechanic and saying, “The thingy is making a wonky sound. Know what I mean?” But when they go to the doctor, they show up loaded with information about likely prognosis and what treatment they need. […]
The Top Four Performance Indicators for Conversions and SEO
One of the biggest challenges for business owners and marketers is putting their analytics data to good use. Analytics tools have become more powerful, but according to Content Marketing Institute, 76% of marketers feel measurement is important yet only 29% believe they’re doing it well. Additionally, 52% of marketers don’t have a formal method of […]
The Top Key Metrics Small Businesses Should Monitor in GA
One of the most useful things about Google Analytics is the sheer amount of information it provides. From reports to metrics to suggestions on improvements, Google Analytics is a wealth of insight into the inner workings of your business’s website. For some, though, the strength of Google Analytics can be pretty intimidating. If you’re new […]
