5 Mistakes Marketers Make and How To Fix Them
Planning on starting out the year with a strong marketing plan? Maybe you already have a few digital marketing resolutions set in place. But you don’t want to encounter the … Continue Reading
Local with a Purpose: 7 Steps to Create a Local Business Marketing Strategy
A local marketing strategy is key to any company, whether it’s a small local business or one that’s part of a larger franchise. According to a comScore study, 78% of … Continue Reading
The 6 Best Productivity Tools for Marketers
It’s the start of a new year and aside from losing the holiday weight (thanks to all that extra pie), you’re focused on making this year a better, more productive … Continue Reading
Don’t Repeat Last Year’s Mistakes: 5 Digital Marketing Resolutions for 2016
The holidays have come and gone, and all that’s left is to look into what the new year holds for you. You’ve made all the personal resolutions you can handle—lose … Continue Reading
How to Use Your Website to Maximize Demand Generation
One of the best parts about living in Los Angeles is all the great workout spots to unwind at after a tough day. The problem is there are so many … Continue Reading
5 Ways to be a Thought Leader in the Financial Industry
The most influential and successful individuals in business are thought leaders. Think Sheryl Sandberg, Richard Branson, or Arianna Huffington. Anyone with expertise and ideas has the potential to become a … Continue Reading
Website Optimization: How to Improve Your Medical Clinic’s Search Rankings
When it comes to finding a medical clinic, more and more patients are going online. Even as of 2012, Google reported that 77% of patients used search engines before making … Continue Reading
Is Tweeting Part of the Hippocratic Oath?
Paging all doctors. It must be frustrating to deal with patients who have no problem pulling their car into a mechanic and saying, “The thingy is making a wonky sound. … Continue Reading
The Top Four Performance Indicators for Conversions and SEO
One of the biggest challenges for business owners and marketers is putting their analytics data to good use. Analytics tools have become more powerful, but according to Content Marketing Institute, … Continue Reading
The Top Key Metrics Small Businesses Should Monitor in GA
One of the most useful things about Google Analytics is the sheer amount of information it provides. From reports to metrics to suggestions on improvements, Google Analytics is a wealth … Continue Reading
How to Use Google Location Reports to Better Track Your Audience
The Google Analytics Reporting tab hosts a wide array of options for gaining insight into how a website, or a specific campaign, is doing. By geotargeting traffic using Location reports, … Continue Reading
Google Maps Update and Why It’s SO Important
Everyone who has ever needed to stop and get gas while driving from location A to B and could not search for a gas station without losing their original destination, … Continue Reading
Improving Your Local SEO Campaigns with Google Analytics
Google Analytics, when paired with Google’s Webmaster Tools, has some powerful reports that allow site owners to view the effectiveness of any marketing campaign. I’ve already shown you how to … Continue Reading
Free Analytics Tools for Local Business Owners
As a local business owner, you can make your website work for you as a revenue-driving marketing asset, or you can let it sit there. Free analytics tools like the … Continue Reading
6 Google Analytics Features That Will Change How You Run Your Site
Previously, we’ve tackled some of the basic Google Analytics metrics worth tracking. Now, it’s time to dive a bit deeper into some of its features that will help power your … Continue Reading