Correct Enterprise Listings Lead to Great SEO
Any enterprise marketer can tell you: multiple locations are an indicator of a growing business but often a hot, soupy mess on the web. From wrong phone numbers to incorrect websites to defunct stores, the thousands of listings where your enterprise business can appear online often contain hundreds of errors (if not thousands). And since […]
The Post-Landing Page Adventure: What Happens Next
Congratulations are in order! Your new customer has clicked the button on your landing page (or signed up or even purchased something). They are converted. Everything worked as it should: the design, the content and especially the CTA (you know, the one everyone argued about for what seemed like hours?). While it’s certainly time to […]
Blog Round Up: Four Reports Marketers (Like You!) Should Run
Here at Connectivity, our marketing minds have been filled lately with analytics, dashboard reports and lots of colorful graphs showing data and more data. So we decided it would be cool to share with you some of the great marketing blog posts we’ve been reading lately. Today’s topic: basic marketing reports every marketer should run. […]
How to Claim Your Business Online [Guide]
We all want our businesses to be found online, sending a steady stream of customers to our doorsteps. But it can be overwhelming to consider the dozens of social media and review sites that offer business profiles. Where does one start? If your franchise is on Yelp, is that enough? Or should you maintain a profile […]
Google My Business Webinar: Key Takeaways
Our Connectivity/Google webinar was hopping Wednesday. We welcomed curious and dedicated participants who had plenty of smart questions about a subject we all contemplate: How do people discover brands online? Heather Wilburn, Google’s Global Solutions Lead, was our guest presenter, and a fabulous fount of information on all things Google. Below are some key takeaways […]
Part 2: Online Marketing Is So High School: a Connectivity Blog Series
Step 2: Get Popular It is super important that you find a community before you worry too much about being popular. (If you missed this step, see last week’s post.) Gaining and maintaining popularity can take quite a bit of time and energy, so be sure it’s not displaced. In my case, I built popularity as […]
Supercharge Your SEO with Correct Listings: New Connectivity Guide
New Connectivity Guide: Why Are Listings Important and How Do They Help with SEO Efforts? There will likely be a time in the near future when you come into your office, set your smartphone on your desk, and almost instantly see the screen from your phone appear on your computer monitor. The gap between how […]
You’re Invited: Fix Your “Google My Business” Page Webinar
What: Webinar with Google’s Heather Wilburn, Global Solutions Lead, hosted by Connectivity Why: Learn how to create or update your Google My Business page When: Wednesday, Jan. 28, 2015 at 11 a.m. PST | 1 p.m. CST | 2 p.m. EST Cost: Free! Sign Up: Let us know you’re coming Have you ever wanted to […]
Online Marketing Is So High School: a Connectivity Blog Series
The steps to succeeding in high school politics and finding confidence in oneself are the same as mastering Search Engine Marketing (SEM) and online business in general. Learn the steps to succeeding and being happy with your business online from our new blog series. 5’ 7” tall, 112 pounds, with a matching corduroy outfit and […]
Make Your Call to Action Irresistible
How’s your relationship with your Call to Action (CTA)? You know, that delicate offer we so often think too little about. We’ve all seen and perhaps used a CTA such as: Buy Me. Download NOW! Read More. Cold and pushy CTAs like the ones above can turn off conversions in a flash. Consider this: your […]
More Than Facebook Likes: Steps Beyond Organic Reach
If you manage a Facebook business page or pages, you may remember the “good ‘ole days” when your brand’s content could organically reach huge chunks of the people who “liked” your page. This free ride wasn’t long ago: in April 2012, a brand could expect its content to be shown to about 16 percent of […]
Make Your Blog Sizzle: Write Content That Will Drive Sales
The first rule of blogging is: don’t write to sell. I can hear your confusion—isn’t the headline of this post something about driving sales through blogging? Ultimately, your blogging will lead to sales. Or appointments. Or commissions. Whatever you want it to do, your blog will be a huge help. But only if you manage […]
Don’t Fake It ’Til You Make It: Resist the Temptation to Post Glowing Reviews
“Best Cheesecake in Cincinnati! My husband and I stepped into Cassandra’s Cake Corner and were quickly seated. I ordered the Espresso Double-Blonde Chocolate Cheesecake with a Cassie’s Cinnamon Latte and I was impressed! Bold flavors, creamy chocolate…I was in heaven! I will go here again!” Fake online reviews, like the one above, are a thorn […]
Halloween Party Gifts: Treat, Don’t Trick
Your costume is ready; the jack-o-lanterns are carved; and the sun has set. A ghostly wind blows leaves down the street and the moon hangs like an all-knowing orb in the night sky. It’s time to depart for your Halloween party. But before showing up, make sure to bring along a special party gift for […]
Make Me Care: Broadcast Your Uniqueness to Win More Sales
The good news is your business is finally hitting its stride: the product is the best it’s ever been. Your employees can articulate why and how your products and services can benefit potential customers. Your business even has a mobile website now, and a robust email list for contacting customers. You’re poised for success. The […]
