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Woman Using Phone

Connecting on the Go: 4 Inexpensive Ways to Optimize for Mobile Searches

Published by josh on December 21, 2015

Topic: marketing,mobile,Social media

One of the biggest shifts in marketing today is the rise of mobile searches. Of Millennials, 21% search online exclusively on their mobile phones, and people over 55 are quickly … Continue Reading

Verified Google My Business Listing on Mobile

Quick List: The Value of a Verified Google My Business Page

Published by josh on December 17, 2015

Topic: listings,marketing

Two things I know about the internet are: Verified Google My Business listings are important Readers like lists So, here’s a list of reasons why verified Google My Business Listings … Continue Reading

Using Mobile Payments

What Mobile Payments Mean for Your Business

Published by josh on December 16, 2015

Topic: marketing,Retail

Smartphones are the modern equivalent of the multipurpose Swiss Army Knife. The only things the smartphone hasn’t totally replaced are your keys and wallet … yet. This is quickly changing … Continue Reading

Walking with Shopping Bags

Riding the Wave: 5 Ways to Retain Holiday Customers in the New Year

Published by Jaimmie on December 14, 2015

Topic: Best Practices,marketing

Holiday shoppers can be a bit like fairweather friends. They show up occasionally, get what they need, and then you don’t see them again for a long time. Sure, the … Continue Reading

Contact Computer Monitor

Target Your Audience: How to Improve Campaigns with Better Customer Data

Published by josh on December 10, 2015

Topic: Best Practices,Data,marketing,Product

It’s no secret that businesses benefit from strategic email campaigns—whether that’s by improving customer retention, gaining new clientele, or boosting revenue. The key to success is to optimize the customer … Continue Reading

Billboards

The Rise and Fall of Billboards: Are They Worth It?

Published by josh on December 7, 2015

Topic: marketing,Social media

  We’ve all seen billboards advertising everything from the next big television show to new real estate developments. We probably even have a few memorable billboards stuck in our heads—remember … Continue Reading

Clip Collage

How to Use Customer Data to Optimize Your Site’s Messaging

Published by josh on December 3, 2015

Topic: Analytics,Best Practices,marketing,Product

As a marketing professional, your job depends on getting the company messaging in line with the ideal customers. In the past, this process involved customer surveys and other opt-in forms … Continue Reading

Megaphone Orange Background

Dollars and Sense: How to Create a Clever Campaign to Boost Your Financial Business

Published by josh on November 27, 2015

Topic: Best Practices,marketing,Social media

You want an engaging marketing campaign but you’re unsure how to create it—we don’t blame you. For every incredibly clever marketing campaign that boosts a company’s profile (Apple, GoPro), there … Continue Reading

Happy Thanksgiving: 5 Ways to Thank Your Customers

Published by Jennifer Fenske on November 25, 2015

Topic: Best Practices,marketing,Retail

As Thanksgiving week comes to a fever pitch and desperate cooks prowl grocery stores for fresh sage and pie crust, we wanted to take a moment to say “thank you” to our wonderful … Continue Reading

Handshake

4 Tips for Creating a Service Your Finance Clients Trust

Published by josh on November 24, 2015

Topic: Best Practices,marketing,Social media

If clients are going to put you in charge of their money, trust is paramount. But establishing this trust is difficult when potential clients are faced with a sea of … Continue Reading

Piggy Bank

5 Ways to be a Thought Leader in the Financial Industry

Published by josh on November 23, 2015

Topic: Best Practices,marketing,SEO,Social media

The most influential and successful individuals in business are thought leaders. Think Sheryl Sandberg, Richard Branson, or Arianna Huffington. Anyone with expertise and ideas has the potential to become a … Continue Reading

Suitcase

Key Takeaway from the Emerging Franchisor Conference

Published by Alex Harris on November 20, 2015

Topic: franchise,marketing

David Long, CEO of Orangetheory Fitness, gave the keynote at the Emerging Franchisor Conference in Miami this week and shared one of his mottos that I thought was really smart, … Continue Reading

Brick-and-mortar cartoon

How to Boost Your Brand as a Franchisee

Published by josh on November 19, 2015

Topic: Best Practices,franchise,marketing

Working within a franchise has its pros and cons. On one hand, you benefit from your franchise having a strong, trusted identity. Local customers may choose to visit your business … Continue Reading

Kid Playing Baseball

3 Inexpensive Ways to Get Your Franchise Involved with the Local Community

Published by josh on November 18, 2015

Topic: Best Practices,franchise,marketing

If you run a local franchise, you need to stand out from your competitors in order for customers to notice you. But buying expensive TV ad time won’t necessarily reach … Continue Reading

Speaking to Audience

Why Your Franchise Should Consider Thought Leadership as a Marketing Tactic

Published by josh on November 17, 2015

Topic: Best Practices,marketing

“Thought leadership” is the new term for expertise. Customers and clients see your organization as innovative and forward thinking, and they turn to you when they have important questions. According … Continue Reading

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