Breaking Down the Marketing Mix: Where Your Business Should Focus Its Efforts and Why
When it comes to your business, you have limited time and finances so even though it’s crucial to take full advantage of the marketing mix, you need to determine which aspects you should focus on for your marketing strategy. Here’s a look at what you should emphasize in order to boost your online marketing efforts: […]
The 6 Best Productivity Tools for Marketers
It’s the start of a new year and aside from losing the holiday weight (thanks to all that extra pie), you’re focused on making this year a better, more productive one than the year before. There’s a lot of work when it comes to digital marketing, and it can get overwhelming. To make things easier […]
4 Hyperlocal Marketing Strategies for 2016
Whether you operate a small business or manage a franchise, you’ll find that the customers who are closest to you are the easiest to reach. That’s because more and more searches these days include the phrase “near me,” “closest,” or “nearby.” Take advantage of your proximity to your customers, and encourage them to visit your […]
Don’t Repeat Last Year’s Mistakes: 5 Digital Marketing Resolutions for 2016
The holidays have come and gone, and all that’s left is to look into what the new year holds for you. You’ve made all the personal resolutions you can handle—lose 10 pounds, learn a new language and read more books, maybe—but did you make any resolutions for your business? January is a great time to […]
Happy New Year: Bring Magic to Your Marketing Team in 2016
The calendar flips to a new page today and the world is awash in new beginnings. Is a fresh start in the cards for you? It can be. And you need look no further than your place on the marketing team. Whatever your responsibility on the marketing team for your agency, enterprise or franchise, it’s […]
Accurate Data is a Game Changer for Your Company
Crisp, clean data. It doesn’t sound very exciting, but its impact on a company is monumental. To start, clean data has a major impact on marketing and reporting. By actively cleaning and maintaining quality data, you enable your organization to track leads more efficiently, report on ROI numbers accurately, and retarget with more success. You […]
How to Use Your Website to Maximize Demand Generation
One of the best parts about living in Los Angeles is all the great workout spots to unwind at after a tough day. The problem is there are so many to choose from and many studios have a hard time standing out from their competition. One of the best ways a local business can stand […]
It Takes a Village: 5 Business Incentives for Giving Back to the Community
They say it takes a village to raise a child, and the same can be said about businesses. No business owner becomes successful entirely on his or her own. Your village includes employees who want to help your organization succeed, mentors who share their advice, and customers who choose to do their shopping at your […]
Connecting on the Go: 4 Inexpensive Ways to Optimize for Mobile Searches
One of the biggest shifts in marketing today is the rise of mobile searches. Of Millennials, 21% search online exclusively on their mobile phones, and people over 55 are quickly adopting mobile devices as well, jumping from 60% to 74% in 2015. With mobile, context is key (as shown with the rise of “near me” […]
Riding the Wave: 5 Ways to Retain Holiday Customers in the New Year
Holiday shoppers can be a bit like fairweather friends. They show up occasionally, get what they need, and then you don’t see them again for a long time. Sure, the boost in profits is great in December, but wouldn’t you love to get them coming back year-round? According to a Constant Contact study, 52% of […]
Target Your Audience: How to Improve Campaigns with Better Customer Data
It’s no secret that businesses benefit from strategic email campaigns—whether that’s by improving customer retention, gaining new clientele, or boosting revenue. The key to success is to optimize the customer data you’ve collected over time through emails, phone calls, and in-store visits. Here are a few ways you can channel that data into an effective […]
The Rise and Fall of Billboards: Are They Worth It?
We’ve all seen billboards advertising everything from the next big television show to new real estate developments. We probably even have a few memorable billboards stuck in our heads—remember the Mark Wahlberg billboards for Calvin Klein? But are billboards an effective marketing tactic for small businesses? We examine the pros and cons of billboards […]
How to Use Customer Data to Optimize Your Site’s Messaging
As a marketing professional, your job depends on getting the company messaging in line with the ideal customers. In the past, this process involved customer surveys and other opt-in forms of gathering information, but their inefficiency can often lead to inaccurate results. Today, however, technology has gotten to the point where gathering customer data isn’t […]
Dollars and Sense: How to Create a Clever Campaign to Boost Your Financial Business
You want an engaging marketing campaign but you’re unsure how to create it—we don’t blame you. For every incredibly clever marketing campaign that boosts a company’s profile (Apple, GoPro), there are countless efforts that fizzle. But fear not—we’ve created a four-step plan to help you come up with the foundation for a clever campaign. 1. […]
Happy Thanksgiving: 5 Ways to Thank Your Customers
As Thanksgiving week comes to a fever pitch and desperate cooks prowl grocery stores for fresh sage and pie crust, we wanted to take a moment to say “thank you” to our wonderful customers and employees. If you’re looking for ways to thank your own customers, we’ve compiled a quick list below. Happy Thanksgiving! 1. Get to Know […]
