One of the biggest shifts in marketing today is the rise of mobile searches. Of Millennials, 21% search online exclusively on their mobile phones, and people over 55 are quickly … Continue Reading
Two things I know about the internet are: Verified Google My Business listings are important Readers like lists So, here’s a list of reasons why verified Google My Business Listings … Continue Reading
Smartphones are the modern equivalent of the multipurpose Swiss Army Knife. The only things the smartphone hasn’t totally replaced are your keys and wallet … yet. This is quickly changing … Continue Reading
Holiday shoppers can be a bit like fairweather friends. They show up occasionally, get what they need, and then you don’t see them again for a long time. Sure, the … Continue Reading
It’s no secret that businesses benefit from strategic email campaigns—whether that’s by improving customer retention, gaining new clientele, or boosting revenue. The key to success is to optimize the customer … Continue Reading
We’ve all seen billboards advertising everything from the next big television show to new real estate developments. We probably even have a few memorable billboards stuck in our heads—remember … Continue Reading
As a marketing professional, your job depends on getting the company messaging in line with the ideal customers. In the past, this process involved customer surveys and other opt-in forms … Continue Reading
You want an engaging marketing campaign but you’re unsure how to create it—we don’t blame you. For every incredibly clever marketing campaign that boosts a company’s profile (Apple, GoPro), there … Continue Reading
As Thanksgiving week comes to a fever pitch and desperate cooks prowl grocery stores for fresh sage and pie crust, we wanted to take a moment to say “thank you” to our wonderful … Continue Reading
If clients are going to put you in charge of their money, trust is paramount. But establishing this trust is difficult when potential clients are faced with a sea of … Continue Reading
The most influential and successful individuals in business are thought leaders. Think Sheryl Sandberg, Richard Branson, or Arianna Huffington. Anyone with expertise and ideas has the potential to become a … Continue Reading
David Long, CEO of Orangetheory Fitness, gave the keynote at the Emerging Franchisor Conference in Miami this week and shared one of his mottos that I thought was really smart, … Continue Reading
Working within a franchise has its pros and cons. On one hand, you benefit from your franchise having a strong, trusted identity. Local customers may choose to visit your business … Continue Reading
If you run a local franchise, you need to stand out from your competitors in order for customers to notice you. But buying expensive TV ad time won’t necessarily reach … Continue Reading
“Thought leadership” is the new term for expertise. Customers and clients see your organization as innovative and forward thinking, and they turn to you when they have important questions. According … Continue Reading