5 Simple Tips for Effective Lead Outreach
You’ve determined your target audience and you’re exploring different channels to find new leads. But you won’t make a sale if you don’t engage in effective outreach. Here are five tips to help you get a better response from prospective customers: Build Trust, Then Sell As with anything in business, having a great strategy can […]
Tips for Lead Generation: How to Find a Qualified Lead
It’s happened to even the best of us. A prospective customer comes to you and you spend quite a bit of time assembling a proposal, or creating a custom offering to fit their needs—only to then have the prospect go somewhere else. Short of being a mind reader, knowing how much time to spend on […]
Beyond Cold Calls: 4 Ways to Find Leads You Never Knew Existed
When you’re focused on business growth, it’s easy to put all your efforts into building a website, making cold calls and sending out mailers. While those methods can help, there are other, more effective ways for you to grow your customer base. Here are four methods to help improve your lead generation: Network, Network, Network […]
Marketing Automation Strategies for Local Businesses
We know nothing is ever fully automated—not unless you’re hiring robots to do your work for you—but wouldn’t it be nice to have some aspects of your marketing strategy handled by someone (or something) else? Every first-time customer goes through a series of steps starting with them as a prospective lead and ending with them […]
5 Ways to Streamline Your Daily Digital Marketing Task List
Christmas Eve is almost here and it’s time for me to start packing up the sleigh and getting the reindeer ready for an evening of delivering presents all over the world. As you can imagine, I’m visiting a lot of homes all over the world and it can be difficult keeping everyone straight—who’s naughty, who’s […]
Quick List: The Value of a Verified Google My Business Page
Two things I know about the internet are: Verified Google My Business listings are important Readers like lists So, here’s a list of reasons why verified Google My Business Listings are important. Just like claiming your Facebook page and Yelp listing, Google My Business listings are vital to controlling your brand’s online reputation Claiming Google […]
Is Your Lead a Good Fit? Ask Yourself These 3 Questions
Sure uncovering sales leads is necessary in today’s saturated market, but the subsequent legwork of converting them needs to be maximized efficiently. Developing proposals, providing estimates, or answering customer questions takes valuable time, so it’s important to ensure you’re talking to the right people and not barking up the wrong tree. Many salespeople use the BANT […]
What Mobile Payments Mean for Your Business
Smartphones are the modern equivalent of the multipurpose Swiss Army Knife. The only things the smartphone hasn’t totally replaced are your keys and wallet … yet. This is quickly changing with mobile payments as the financial technology space evolves. Banks are offering customers the ability to pay for purchases by using their mobile devices, and […]
Local with a Purpose: 7 Steps to Create a Local Business Marketing Strategy
A local marketing strategy is key to any company, whether it’s a small local business or one that’s part of a larger franchise. According to a comScore study, 78% of people who conduct a local mobile search follow up with an offline purchase. But local marketing takes some effort and a bit of planning to […]
Breaking Down the Marketing Mix: Where Your Business Should Focus Its Efforts and Why
When it comes to your business, you have limited time and finances so even though it’s crucial to take full advantage of the marketing mix, you need to determine which aspects you should focus on for your marketing strategy. Here’s a look at what you should emphasize in order to boost your online marketing efforts: […]
The 6 Best Productivity Tools for Marketers
It’s the start of a new year and aside from losing the holiday weight (thanks to all that extra pie), you’re focused on making this year a better, more productive one than the year before. There’s a lot of work when it comes to digital marketing, and it can get overwhelming. To make things easier […]
4 Hyperlocal Marketing Strategies for 2016
Whether you operate a small business or manage a franchise, you’ll find that the customers who are closest to you are the easiest to reach. That’s because more and more searches these days include the phrase “near me,” “closest,” or “nearby.” Take advantage of your proximity to your customers, and encourage them to visit your […]
Don’t Repeat Last Year’s Mistakes: 5 Digital Marketing Resolutions for 2016
The holidays have come and gone, and all that’s left is to look into what the new year holds for you. You’ve made all the personal resolutions you can handle—lose 10 pounds, learn a new language and read more books, maybe—but did you make any resolutions for your business? January is a great time to […]
Happy New Year: Bring Magic to Your Marketing Team in 2016
The calendar flips to a new page today and the world is awash in new beginnings. Is a fresh start in the cards for you? It can be. And you need look no further than your place on the marketing team. Whatever your responsibility on the marketing team for your agency, enterprise or franchise, it’s […]
Accurate Data is a Game Changer for Your Company
Crisp, clean data. It doesn’t sound very exciting, but its impact on a company is monumental. To start, clean data has a major impact on marketing and reporting. By actively cleaning and maintaining quality data, you enable your organization to track leads more efficiently, report on ROI numbers accurately, and retarget with more success. You […]
