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Is Your Lead a Good Fit? Ask Yourself These 3 Questions

Published by Jennifer Fenske on February 10, 2016

Topic: Best Practices,Data,marketing

Sure uncovering sales leads is necessary in today’s saturated market, but the subsequent legwork of converting them needs to be maximized efficiently. Developing proposals, providing estimates, or answering customer questions … Continue Reading

5 Simple Tips for Effective Lead Outreach

Published by Alex Vaccaro on February 5, 2016

Topic: Best Practices,marketing

You’ve determined your target audience and you’re exploring different channels to find new leads. But you won’t make a sale if you don’t engage in effective outreach. Here are five … Continue Reading

Beyond Cold Calls: 4 Ways to Find Leads You Never Knew Existed

Published by Alex Harris on February 3, 2016

Topic: marketing

When you’re focused on business growth, it’s easy to put all your efforts into building a website, making cold calls and sending out mailers. While those methods can help, there … Continue Reading

Tips for Lead Generation: How to Find a Qualified Lead

Published by Alex Vaccaro on February 1, 2016

Topic: marketing

It’s happened to even the best of us. A prospective customer comes to you and you spend quite a bit of time assembling a proposal, or creating a custom offering … Continue Reading

Marketing Automation Strategies for Local Businesses

Published by Alex Vaccaro on January 25, 2016

Topic: marketing

We know nothing is ever fully automated—not unless you’re hiring robots to do your work for you—but wouldn’t it be nice to have some aspects of your marketing strategy handled … Continue Reading

Local with a Purpose: 7 Steps to Create a Local Business Marketing Strategy

Published by Dylan Lake on January 12, 2016

Topic: marketing,Search Engines,SEO,Social media,Uncategorized

A local marketing strategy is key to any company, whether it’s a small local business or one that’s part of a larger franchise. According to a comScore study, 78% of … Continue Reading

Breaking Down the Marketing Mix: Where Your Business Should Focus Its Efforts and Why

Published by Jennifer Fenske on January 8, 2016

Topic: marketing

When it comes to your business, you have limited time and finances so even though it’s crucial to take full advantage of the marketing mix, you need to determine which … Continue Reading

The 6 Best Productivity Tools for Marketers

Published by Dylan Lake on January 7, 2016

Topic: Analytics,marketing,SEO,Social media

It’s the start of a new year and aside from losing the holiday weight (thanks to all that extra pie), you’re focused on making this year a better, more productive … Continue Reading

4 Hyperlocal Marketing Strategies for 2016​

Published by Alex Vaccaro on January 6, 2016

Topic: marketing,mobile,Search Engines

Whether you operate a small business or manage a franchise, you’ll find that the customers who are closest to you are the easiest to reach. That’s because more and more … Continue Reading

Don’t Repeat Last Year’s Mistakes: 5 Digital Marketing Resolutions for 2016

Published by Dylan Lake on January 5, 2016

Topic: marketing,SEO,Social media,Uncategorized

The holidays have come and gone, and all that’s left is to look into what the new year holds for you. You’ve made all the personal resolutions you can handle—lose … Continue Reading

Happy New Year: Bring Magic to Your Marketing Team in 2016

Published by Jennifer Fenske on January 1, 2016

Topic: Best Practices,marketing

The calendar flips to a new page today and the world is awash in new beginnings. Is a fresh start in the cards for you? It can be. And you … Continue Reading

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Accurate Data is a Game Changer for Your Company

Published by Tom on December 30, 2015

Topic: Data,marketing

Crisp, clean data. It doesn’t sound very exciting, but its impact on a company is monumental. To start, clean data has a major impact on marketing and reporting. By actively … Continue Reading

How to Use Your Website to Maximize Demand Generation

Published by Dylan Lake on December 29, 2015

Topic: Best Practices,marketing,SEO

One of the best parts about living in Los Angeles is all the great workout spots to unwind at after a tough day. The problem is there are so many … Continue Reading

Hands Together

It Takes a Village: 5 Business Incentives for Giving Back to the Community

Published by josh on December 24, 2015

Topic: marketing

They say it takes a village to raise a child, and the same can be said about businesses. No business owner becomes successful entirely on his or her own. Your … Continue Reading

Santa Holding Gift

5 Ways to Streamline Your Daily Digital Marketing Task List

Published by josh on December 22, 2015

Topic: Data,marketing,Product

Christmas Eve is almost here and it’s time for me to start packing up the sleigh and getting the reindeer ready for an evening of delivering presents all over the … Continue Reading

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