Sure uncovering sales leads is necessary in today’s saturated market, but the subsequent legwork of converting them needs to be maximized efficiently. Developing proposals, providing estimates, or answering customer questions … Continue Reading
You’ve determined your target audience and you’re exploring different channels to find new leads. But you won’t make a sale if you don’t engage in effective outreach. Here are five … Continue Reading
When you’re focused on business growth, it’s easy to put all your efforts into building a website, making cold calls and sending out mailers. While those methods can help, there … Continue Reading
It’s happened to even the best of us. A prospective customer comes to you and you spend quite a bit of time assembling a proposal, or creating a custom offering … Continue Reading
We know nothing is ever fully automated—not unless you’re hiring robots to do your work for you—but wouldn’t it be nice to have some aspects of your marketing strategy handled … Continue Reading
A local marketing strategy is key to any company, whether it’s a small local business or one that’s part of a larger franchise. According to a comScore study, 78% of … Continue Reading
When it comes to your business, you have limited time and finances so even though it’s crucial to take full advantage of the marketing mix, you need to determine which … Continue Reading
It’s the start of a new year and aside from losing the holiday weight (thanks to all that extra pie), you’re focused on making this year a better, more productive … Continue Reading
Whether you operate a small business or manage a franchise, you’ll find that the customers who are closest to you are the easiest to reach. That’s because more and more … Continue Reading
The holidays have come and gone, and all that’s left is to look into what the new year holds for you. You’ve made all the personal resolutions you can handle—lose … Continue Reading
The calendar flips to a new page today and the world is awash in new beginnings. Is a fresh start in the cards for you? It can be. And you … Continue Reading
Crisp, clean data. It doesn’t sound very exciting, but its impact on a company is monumental. To start, clean data has a major impact on marketing and reporting. By actively … Continue Reading
One of the best parts about living in Los Angeles is all the great workout spots to unwind at after a tough day. The problem is there are so many … Continue Reading
They say it takes a village to raise a child, and the same can be said about businesses. No business owner becomes successful entirely on his or her own. Your … Continue Reading
Christmas Eve is almost here and it’s time for me to start packing up the sleigh and getting the reindeer ready for an evening of delivering presents all over the … Continue Reading