Why Adding Geo Modifiers to Listings Is a Bad SEO Tactic
Almost two weeks after our SEO webinar with Volume Nine we’re still talking about best practices in the wild world of search engine optimization (SEO) and online business listings. One topic that was raised in the webinar was the tactic of adding geo modifiers to your business name when claiming your business profiles online. It’s […]
You’re Invited: Learn SEO Secrets for Online Listings and Reviews Webinar
What: Webinar with Volume Nine’s Allison Nuanes, Director of Off-Site Promotions, hosted by Connectivity. Why: We’ll show you how to optimize business listings and take control of customer reviews for the very best search results. When: Wednesday, March 18, 2015 Time: 11:00 a.m. PST | 1:00 p.m. CST | 2:00 p.m. EST Sign Up: Let […]
The Post-Landing Page Adventure: What Happens Next
Congratulations are in order! Your new customer has clicked the button on your landing page (or signed up or even purchased something). They are converted. Everything worked as it should: the design, the content and especially the CTA (you know, the one everyone argued about for what seemed like hours?). While it’s certainly time to […]
Blog Round Up: Four Reports Marketers (Like You!) Should Run
Here at Connectivity, our marketing minds have been filled lately with analytics, dashboard reports and lots of colorful graphs showing data and more data. So we decided it would be cool to share with you some of the great marketing blog posts we’ve been reading lately. Today’s topic: basic marketing reports every marketer should run. […]
How to Claim Your Business Online [Guide]
We all want our businesses to be found online, sending a steady stream of customers to our doorsteps. But it can be overwhelming to consider the dozens of social media and review sites that offer business profiles. Where does one start? If your franchise is on Yelp, is that enough? Or should you maintain a profile […]
Supercharge Your SEO with Correct Listings: New Connectivity Guide
New Connectivity Guide: Why Are Listings Important and How Do They Help with SEO Efforts? There will likely be a time in the near future when you come into your office, set your smartphone on your desk, and almost instantly see the screen from your phone appear on your computer monitor. The gap between how […]
Make Your Call to Action Irresistible
How’s your relationship with your Call to Action (CTA)? You know, that delicate offer we so often think too little about. We’ve all seen and perhaps used a CTA such as: Buy Me. Download NOW! Read More. Cold and pushy CTAs like the ones above can turn off conversions in a flash. Consider this: your […]
3 Ways to Make Customers Fall in Love with Your Business
Before the first online review ever, there was first a customer service experience. That’s right, good ol’ customer service in which a person (the customer) was served by a business. The transaction ended in a feeling: was it good, awful or wonderful? In the magical time we’re living in, that customer service feeling can translate […]
3 Ways to Connect with Local Bloggers
The power of social media and local “influencers” such as bloggers, continues to guide purchasing research and buying decisions. Research from McKinsey has found that word of mouth is the main factor propping up 20 to 50 percent of all purchasing decisions. One important way brands and local businesses can become a part of this word […]
Marketing Moxie: Woo Customers with the Unexpected
When was the last time you thought outside the email? Or the newsletter? When was the last time you planned beyond the status update or the quick tweet? It’s easy to push out the same marketing tricks day in and day out. But we’re fans of raising the marketing game, not just keeping the same-ole status […]
Social Media Memo: Facebook Debuts New Tools for Publishers
Editor’s Note: Before we dive into Facebook news, Connectivity would like to wish everyone a Happy Hanukkah, bright in joy and warm in memories. You may have heard the news that Facebook was reducing the already paltry stream of brand posts it would deliver to your followers’ News Feeds. Most marketers already knew this change was […]
Connectivity Team Spotlight: Olga Traskova
For Olga Traskova, her entire career has been about looking behind the marketing strategy to understand the nuts and bolts of business. Not content to simply create glossy campaigns or winning websites, Olga has been driven in her various positions to craft thoughtful backend processes. Before emigrating from Russia in 2011, Olga worked in traditional […]
Tour the New Connectivity Office
We recently moved into our new Connectivity office digs in Burbank, and we’re thrilled with the new space. Allison Rosenberg of Homepolish and Allison Rosenberg Design created our beautiful offices. We’re surrounded by fresh and colorful art, curated by art consultant Keith Trigaci. The office has even been featured on Huff Post Home. We are settling in nicely. […]
How Social Is Your Customer Service?
The late-great twentieth century graced us with the concept of customer service: friendly staff who smiled across the counter, asking “How can I help you?” and free 1-800 numbers staffed with more friendly people who could solve consumer problems and requests. As great as those times were, the twentieth century gave way to the twenty-first […]
Don’t Fake It ’Til You Make It: Resist the Temptation to Post Glowing Reviews
“Best Cheesecake in Cincinnati! My husband and I stepped into Cassandra’s Cake Corner and were quickly seated. I ordered the Espresso Double-Blonde Chocolate Cheesecake with a Cassie’s Cinnamon Latte and I was impressed! Bold flavors, creamy chocolate…I was in heaven! I will go here again!” Fake online reviews, like the one above, are a thorn […]
