You’re Invited to a Webinar: “ROI of Listings and Reviews”
What: “ROI of Listings and Reviews” Webinar with Kemal Demirhisar, Solutions Engineer at Connectivity, and Josh Ades, Connectivity Content Marketing Manager Why: Because it’s easy to fall down the rabbit hole of SEO strategies and take our eyes off of the prize: increasing revenue. When: Wednesday, Sept. 16, 2015 Time: 11:00 a.m. PST | 1:00 p.m. CST | 2:00 […]
How to Grow Your Email List Instantly
You might wonder why you need an email list, especially if you’re a small business with both a physical location and an online presence. The truth is email lists are key to growing your business. Email lists are a fantastic way to reach out to your customers and provide them with important, timely information […]
Does Facebook for Restaurants Really Help? Yes, and Here’s How
Facebook isn’t just a social networking site; it’s a great place to help local businesses find new customers. Yes, Facebook takes a bit of work—you can’t just create a page and expect it to bring in customers, you have to put in some effort too—but it can help you build relationships with your customers and […]
You’re Invited to a Webinar: “How Data Aggregators Bring More Customers to Local Businesses”
What: Webinar with Joe Lazure, Vice President, Bulk Update – Listing Management Solutions for Infogroup and Josh Ades, Connectivity Content Marketing Manager Why: Because simply hanging out a “We’re Open!” sign won’t bring customers in the door. Working with a data aggregator is important if you want people to show up at your brick and […]
Steal this Tip: How to Respond to Online Reviews
There’s no shortage of brands responding the wrong way to online reviews. Enterprise businesses everywhere have taken a page from the Book of Bad Marketing by: Ignoring negative reviews Mocking the reviewer Telling the reviewer she is wrong and the business is right Auto-replying with the same canned answer for every comment Paying attention to […]
You’re Invited to a Webinar: Optimizing Your Business’ Online Presence for Local Search
What: Webinar with Chad Luckie, Managing Partner for Linkmedia 360 Why: It’s an ever-changing search landscape out there. Using solid strategies that work, this webinar will point the way to better optimized local search so customers find your business. When: Wednesday, July 8, 2015 Time: 11:00 a.m. PST | 1:00 p.m. CST | 2:00 p.m. […]
5 Digital Marketing Tactics to Get More Franchise Customers
What: Webinar with Josh Ades, Connectivity’s Content Marketing Manager Why: Driving traffic to your franchise brick-and-mortar locations as well as your website means more visitors and more revenue. When: Wednesday, June 17, 2015 Time: 11:00 a.m. PST | 1:00 p.m. CST | 2:00 p.m. EST Sign Up: Let us know you’re coming! As a franchisee, […]
How to Avoid Small Business Marketing Whiplash
Quick quiz: how many of these small business marketing tactics do you currently pursue? Online ads Retargeting Coupons Loyalty apps Newspaper promotions Social media contests Text messaging offers Are you exhausted yet? You may be. Studies show that more and more local business owners are trying out increasing numbers of marketing plans, tactics and programs. It’s a […]
Connectivity Team Spotlight: Meet Tracy Wong
Director of Product Management Tracy Wong smiles when asked what makes her a good fit for the hectic ebb and flow of the product development side of Connectivity. “Being flexible, adaptable, and detail-oriented,” she says. Those three qualities help Tracy in her position at Connectivity, especially as her team continues to add features and functionality […]
Webinar Tomorrow: Get More Online Reviews for Your Business
We hope we’ll see you tomorrow at our free webinar, Get More Online Reviews for Your Business without Breaking the Rules. Here’s the quick link to register. We realize there’s no magic pill to make the online reviews space better overnight. And we know some local businesses have been burned with bad reviews (and then […]
How to Increase Customer Happiness
Has your marketing team thought recently about how to make your customers happier? We’re defining “happiness” as actions your company takes that delight the customer. Happiness is of course a subjective term, but what’s pretty concrete is the fact that when you know someone well, you are more likely to understand the things that will […]
You’re Invited: How to Get More Online Reviews without Breaking the Rules
Get More Online Reviews for Your Business without Breaking the Rules What: Webinar with Josh Ades, Connectivity’s Content Marketing Manager Why: You need reviews—we’ll show you how to get them without breaking a single rule. When: Wednesday, May 6, 2015 Time: 11:00 a.m. PST | 1:00 p.m. CST | 2:00 p.m. EST Sign Up: Let […]
5 Tips for Fabulous Franchise Marketing
Franchise marketers, take heart! We have 5 great tips that will take your brand from so-so to super fab. Which ones do you need to do? 1. Claim Those Local Business Listings It’s no surprise that a Connectivity blog post would start here, but we can’t help ourselves. It’s vital to claim local franchise business listings […]
Improve Sales by Understanding Sentiment: Walkthrough of Our Tool
Sometimes, we just don’t know what customers are thinking. We mean this literally, of course. As marketing managers, we’re simply not in their heads (which is creepy and something we don’t advise). But we can easily use a feature built into the Connectivity Reviews product to leapfrog over the competition and understand what our customers […]
Get #onthemap with Google’s New Local Business Program
If you’ve always wanted to list your local business on Google My Business but haven’t yet taken the plunge, Google wants to help. The search engine giant is launching a new program aimed at local businesses called “Let’s Put Our Cities on the Map.” Designed for U.S.-based small and medium businesses, the new Google program offers […]
