Tips for Lead Generation: How to Find a Qualified Lead
It’s happened to even the best of us. A prospective customer comes to you and you spend quite a bit of time assembling a proposal, or creating a custom offering to fit their needs—only to then have the prospect go somewhere else. Short of being a mind reader, knowing how much time to spend on […]
Target Your Audience: How to Improve Campaigns with Better Customer Data
It’s no secret that businesses benefit from strategic email campaigns—whether that’s by improving customer retention, gaining new clientele, or boosting revenue. The key to success is to optimize the customer data you’ve collected over time through emails, phone calls, and in-store visits. Here are a few ways you can channel that data into an effective […]
How to Use Customer Data to Optimize Your Site’s Messaging
As a marketing professional, your job depends on getting the company messaging in line with the ideal customers. In the past, this process involved customer surveys and other opt-in forms of gathering information, but their inefficiency can often lead to inaccurate results. Today, however, technology has gotten to the point where gathering customer data isn’t […]
Announcing Customer Insights and Much (Much) More
Our team put in a lot of hard work and extra hours to get new products and features built over the past few months. The biggest launch is our new Customer Insights product, which we just announced today. About Customer Insights Customer Insights gives businesses detailed customer profiles that help them understand their primary customer […]
Street Fight Announces: Email Still Rocks
Street Fight recently released their Local Merchant Report 2015 which found that as far as digital marketing goes in the small business space, 47 percent of survey respondents rank email as their “top-performing and relied on channel.” While the report found various adoption rates for other types of marketing efforts such as mobile advertising, email […]
