What To Do When Someone Else Claims Your Business Listing

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Some people play dirty. If you’ve decided to claim your business profile on Google’s My Business, and find that it’s already verified — but not by you — you have a problem. Someone has pretended to be you to control your profile. Why worry? The unscrupulous person may be a competitor who’s directing your potential […]

What Do They Mean by “Claiming” Your Business Profile?

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You work at being found in search. From optimizing the text on your website, to posting clever updates on social media, you want people to take notice of you and your business. Now it’s time to take the next step. If you haven’t already, it’s time to claim your business listing on Google. But, what […]

Do Negative Reviews Have a Bigger Impact on Small Business

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Your small business has a profile on Yelp! Your Facebook fans are leaving reviews on your social media feed. And, customers are actually using your custom hashtag on Twitter. Excellent! But, what happens when a grumpy troll leaves a scathing review and bad-mouths your business? Do negative reviews hurt small businesses? Yes! Since small businesses […]

Lip Service: How to Get Customers Bragging About You

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You know your products and services rock. And, your customers absolutely love you. So, how can you put the two together to influence everyone else to check out your company? Easy! Turn your current customer base into a team of marketing mavens who sing your praises every chance they get. How to Get Customers to […]

Franchise Tips that Will Make Your Location Shine Bright Like a Diamond

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You know you stand out from the crowd of other franchises. But, do your customers know that? Have they seen what makes your individual store a notch above the “other guy” down the road? Just because your awning displays a corporate logo doesn’t mean you can’t flaunt your individual small business skills. Use these franchise […]

I’m a Dentist: Why on Earth Would Anyone Want to Follow Me on Facebook

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Sure, not everyone looks forward to going to the dentist. But, they do love getting discounts, learning health tips, taking part in contests and seeing what happens behind the scenes in a dental practice. Facebook users follow new businesses daily, so why shouldn’t they also follow their dentist? If you make your Facebook page interesting […]

Does it Make Sense for a Bank to Be on Facebook?

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As a society, we’re enthralled by social media, so it makes sense for social media and the banking industry┬áto join forces and reach out to their customers where they’re hanging out online. Almost everyone is on Facebook. Many people check in multiple times each day from their smartphones, tablets, laptops and desktop computers at work. […]

The Benefits of Collaborating with Other Small Business Owners

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You know that old saying: Keep your friends close, but your enemies even closer. Although fellow small business owners in your niche aren’t exactly enemies, they are the competition. And, you need to know what they’re up to at all times. Collaborating with competitors isn’t anything new, but it should be on your radar. Why? […]