Breaking Down Language Barriers: How Natural Language Processing (NLP) is Transforming Communication
From the friendly voice guiding you through your day to chatbots answering your questions, Natural Language Processing (NLP) is silently revolutionizing how we interact with technology and each other. This powerful branch of artificial intelligence is breaking down language barriers and transforming the way we communicate in profound ways. NLP in Action: Everyday Applications Here […]
Be Unique: Don’t Copy the Competition
As a small business owner, you can probably remember the first time a competitor copied your hard-earned success. It was maddening, right? “Street Tacos and Margarita Tuesday” was your idea. And they ripped it off! On the other side of the coin, perhaps you’ve been the business owner who “borrows” from a competitor. Perhaps […]
Grab a Free Facebook Beacon for Your Business
Facebook is offering free beacons for brick-and-mortar businesses that will show information to visitors about your business when they pop open the Facebook app while they’re in store. The information that Facebook will share with visitors is actually fairly useful. It includes: A welcome note and photo Prompts to like your Facebook Page and check […]
You’re the Expert: Own Your Small Business Niche with Great Content
Today, we’re talking about a topic near and dear to any writer’s heart: content marketing. Get those pencils sharpened; we’re going to write some great content. Content marketing is the planning, creating, production, sharing and measurement of content that is designed to appeal to a distinct audience that a business wants to attain (and retain) […]
How to Avoid Small Business Marketing Whiplash
Quick quiz: how many of these small business marketing tactics do you currently pursue? Online ads Retargeting Coupons Loyalty apps Newspaper promotions Social media contests Text messaging offers Are you exhausted yet? You may be. Studies show that more and more local business owners are trying out increasing numbers of marketing plans, tactics and programs. It’s a […]
