The Top Key Metrics Small Businesses Should Monitor in GA


One of the most useful things about Google Analytics is the sheer amount of information it provides. From reports to metrics to suggestions on improvements, Google Analytics is a wealth of insight into the inner workings of your business’s website. For some, though, the strength of Google Analytics can be pretty intimidating. If you’re new […]

Tips for Google Analytics Newbies


Perhaps you’ve heard of Google Analytics. You may know it’s a good thing to pay attention to, but aren’t sure where to start. The good news is that it’s not as complicated as you might think, and a simple introduction can get you rolling in no time. Let’s review some “Google Analytics for beginners” insider […]

Bing Analytics for Business: Relevant to My Local Business?


You’ve probably read reports about Google being the main source of search traffic across the web. It’s true – the vast majority of search engine traffic to your website will come from Google. There are other sources of traffic out there, though. Let’s consider Bing, the web search engine from Microsoft. While it may only […]