How It Works
Rebecca owns a cake shop. Cakes go out the door all day, but like 86% of small businesses, Rebecca doesn’t really have a complete customer list. At best she can email a handful of customers that dropped their business card in her weekly prize drawing.
Enter Connectivity. Easily, we build her customer list from existing phone records, customer emails and other points of data.
Rebecca is pleased to discover her customer list contains 3,554 people. Make that 3,555. The Connectivity platform just added another person who called the shop asking if the chocolate cream pie is sold out for the day. Tragically, it is.
Now, Rebecca can ask her customers for feedback using Connectivity. This feedback can turn into positive online reviews. More 4 and 5-star reviews drive more business.
The Connectivity platform can also create a Facebook ad campaign to target customers just like Rebecca’s current ones. This sounds great to Rebecca.
Finally, Rebecca takes a look at her customer list Connectivity built for her in minutes. She realizes that her phone rings a lot first thing in the morning but her shop doesn’t open until 10 a.m. This makes Rebecca think she’s missing out on some great customer interactions.
And she also notices: the platform shows the demographics information of her customers, down to the household income level. A majority of her customers are driving more than 10 miles to her shop. Maybe expansion plans should be in the works? More cake for everyone!
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