[Download] Connectivity Ebook: Google Analytics for Local Businesses

Digital marketing is increasingly important for brick-and-mortar businesses, but it can be tricky to track how a customer goes from an online search to making an in-store purchase. To simplify this process (and hopefully eliminate some stress), we created Connectivity’s Ebook on Google Analytics for Brick-and-Mortar Businesses. Add it to your marketing library now. Demonstrate ROI […]

How to Measure Local Search Traffic in Google Analytics

local search traffic

  Google Analytics is an amazing tool for your business—it can process tons of data and tell you just about anything you need to know about your website. It also tells you a lot that you don’t need to know, which can be distracting for business owners who simply need to focus on data relevant […]

Tips for Google Analytics Newbies

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Perhaps you’ve heard of Google Analytics. You may know it’s a good thing to pay attention to, but aren’t sure where to start. The good news is that it’s not as complicated as you might think, and a simple introduction can get you rolling in no time. Let’s review some “Google Analytics for beginners” insider […]

Can I Use Google Analytics to Monitor Foot Traffic Analytics?

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There are a lot of services providing detailed retail analytics. Connectivity is all about automation, and generating as much data as possible allows the platform’s data analytics to generate detailed illustrated reports about customers. Merging Google Analytics data with internal network traffic provides a full picture of customer activity. But what about foot traffic? Does […]

Improving Your Local SEO Campaigns with Google Analytics

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Google Analytics, when paired with Google’s Webmaster Tools, has some powerful reports that allow site owners to view the effectiveness of any marketing campaign. I’ve already shown you how to sign up for Google Analytics and register it with Google My Business to localize data collection. Next it’s time to integrate Webmaster Tools with Analytics. […]

Your Guide to Conversion Tracking in Google Analytics

track conversions on google analytics

When it comes to running your websites, knowing general high-level details such as time on site, visitor counts, and pages visited is helpful, yet they’re only a small piece of your website operations. One of the primary features of analytics software is being able to view the details of user activities. By using Google Analytics, […]

How to Setup Google Analytics Ecommerce Tracking

google analytics ecommerce

If you have an online store, chances are it has standard webpages with information about your business. Google Analytics is a great tool to make sure your website is working for you. But if you want to make the most of it, you’ll need to properly set up ecommerce tracking. With ecommerce tracking, you’ll keep […]

5 Awesome Google Analytics Alternatives

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As a business owner, you know the importance of providing the best experience to your customers. In a brick-and-mortar store it’s relatively easy to speak with customers and get feedback from them instantly. The web, however, is a bit more complex. You can always use Twitter, Facebook, LinkedIn, and other social media channels to engage […]

Common Google Analytics Terms Defined

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Developed for both beginner and seasoned Google Analytics users, this glossary provides the most up-to-date definitions for common Google Analytics terms in 2015. Because Google continually makes updates to their Analytics software and user interface, reviewing the current definitions for Analytics metrics and the latest useful features is fundamental to taking advantage of your data. […]

6 Google Analytics Features That Will Change How You Run Your Site

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Previously, we’ve tackled some of the basic Google Analytics metrics worth tracking. Now, it’s time to dive a bit deeper into some of its features that will help power your site and ensure you’re getting all the important information you require. As a web analytics service, Google Analytics provides insights about your business, marketing efforts and […]

How to Set up Google Analytics for Local Business

set up google analytics connectivity

Google has been evolving Google Analytics for as long as it’s existed. Taking full advantage of these analytics and reports involves two steps – setting up both Google Analytics and Google My Business. With both of these tools set up and interacting with each other, businesses can take advantage of a wide range of demographic […]

How to Track Local Search Analytics with Google Analytics

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In order to keep up with the industry, I constantly search for keywords related to my job (and sometimes it’s because I just don’t know how to do what I need to do). This morning I was creating reports on Google Analytics when I didn’t feel like fumbling through the UI, so I searched for […]

7 Basic Google Analytics Metrics to Track for Success

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Google Analytics gives you the tools to analyze whether your website is meeting your needs by analyzing its traffic. By tracking certain metrics, you can discover whether your target market is finding your site, how they’re finding it, and if they’re taking the actions you want them to take while on your site. This allows […]

You’ve Claimed Your Google My Business Profile, Now What?

You know the value of having a verified Google My Business listing, you’ve gone ahead and claimed your GMB profile. You may think that setting up your profile is all you need to do, but you’re not done yet. In order to have an effective listing, you need to ensure your business information is accurate […]

How to Use Google Location Reports to Better Track Your Audience

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The Google Analytics Reporting tab hosts a wide array of options for gaining insight into how a website, or a specific campaign, is doing. By geotargeting traffic using Location reports, it’s possible to really refine the data imported for analysis. I showed you how to access and set up local reports earlier this month, but […]