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Part 2: Online Marketing Is So High School: a Connectivity Blog Series

Step 2: Get Popular It is super important that you find a community before you worry too much about being popular. (If you missed this step, see last week’s post.) Gaining and maintaining popularity can take quite a bit of time and energy, so be sure it’s not displaced. In my case, I built popularity as […]

New Changes to Google Algorithm Shuffles Local Search Results

Recently, local search observers noticed that the ubiquitous “7-pack” on Google searches had disappeared for some business categories. The “7-pack” is the grouping of local businesses that used to appear when a user searched for “restaurants in Denver,” for example. This change was brought about by a tweak to Google’s algorithm, dubbed “Pigeon” by Search […]