You’re the Expert: Own Your Small Business Niche with Great Content

Today, we’re talking about a topic near and dear to any writer’s heart: content marketing. Get those pencils sharpened; we’re going to write some great content. Content marketing is the planning, creating, production, sharing and measurement of content that is designed to appeal to a distinct audience that a business wants to attain (and retain) […]

Instagram Tips for Small Businesses

Brands have fallen in love with Instagram and why not? It’s the social stream for most people ages 18-34. Light on words but heavy on lifestyle images, behind-the-scenes snaps and gorg shots of locales, food or lovelies, Instagram rules the roost. But there’s another side to why businesses and brands are now posting more content […]