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Competitive Edge: 6 Ways to Build Your Franchise’s Online Presence

Let’s face it, the standard ways of online marketing (like a basic website) won’t cut it in today’s world alone. Sure, one of the benefits of being a franchisee is that you can capitalize on the name recognition of your franchisor’s brand, but there’s more you can do to show that your business isn’t just […]

Make Your Franchise Stand Out: How to Connect with Your Local Customers

One of the issues that franchises face is the need to balance national brand consistency with local consumer preferences. In franchising, the owner (or franchisor) of a product licenses the distribution of their goods to a franchisee (who is permitted to use the owner’s trademark) but it comes with a certain set of regulations. That doesn’t […]

Franchise Marketing Webinar: Key Takeaways

We jumped into digital best practices yesterday at our 5 Digital Marketing Tactics to Get More Customers webinar. As marketers, we’re all searching for the right mix of tactics and strategies to take our business to the top of the charts. Sometimes, we’d settle for the middle of the chart…or even just a rung on […]

5 Digital Marketing Tactics to Get More Customers [webinar]

mapping your way to local businesses

In this webinar, we shared 5 key tactics for to get more customers using digital marketing. We focused on franchises, but a lot of these ideas can apply to any organization. The 5 tips were: 1. Exist Everywhere 2. Optimize Location Pages 3. Be Consistent 4. Email & Post Smarter 5. Create Content Get a […]

5 Digital Marketing Tactics to Get More Franchise Customers

What: Webinar with Josh Ades, Connectivity’s Content Marketing Manager Why: Driving traffic to your franchise brick-and-mortar locations as well as your website means more visitors and more revenue. When: Wednesday, June 17, 2015 Time: 11:00 a.m. PST | 1:00 p.m. CST | 2:00 p.m. EST Sign Up: Let us know you’re coming! As a franchisee, […]

3 Great Ways to Make Customers Love Your Franchise Restaurant

It’s a Friday night, and your franchise restaurant is hopping. The wait staff is jamming while the back of the house cranks out some amazing plates. There’s a buzz in the air. Restaurant life is good. We all know that when a family has a little money in their pockets and they are searching for […]

5 Tips for Fabulous Franchise Marketing

Franchise marketers, take heart! We have 5 great tips that will take your brand from so-so to super fab. Which ones do you need to do? 1. Claim Those Local Business Listings It’s no surprise that a Connectivity blog post would start here, but we can’t help ourselves. It’s vital to claim local franchise business listings […]