More Than Facebook Likes: Steps Beyond Organic Reach
If you manage a Facebook business page or pages, you may remember the “good ‘ole days” when your brand’s content could organically reach huge chunks of the people who “liked” your page. This free ride wasn’t long ago: in April 2012, a brand could expect its content to be shown to about 16 percent of […]
Holiday Facebook Makeover: Shopping Season Is Right Around the Corner
Holiday shopping, are you kidding? We’re totally serious. It’s time to think about holiday social media strategy for your local business. Today, we’re talking Facebook. A new study from G/O, Gannett’s digital marketing arm, shows younger shoppers place a premium on the reviews for local businesses they find on Facebook. Eighty percent of the shoppers […]