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Are You on the Data-Driven Marketing Train?

It’s a topic most marketers warm to immediately: data-driven marketing. Marketers’ eyes light up when talking about the art and science of collecting bits of information from customers and prospects, synthesizing that data and then activating it. Or put a little more simply: your favorite kids’ clothing chain knows you have two elementary school-age children, […]

Every Day Is Valentine’s Day: Four Ways to Show Your Customers the Love

While Valentine’s Day conjures up thoughts of chocolates, roses and impossible dinner reservations, there’s another way of thinking about the holiday that you may have not considered. We suggest treating your customers like they’re a special Valentine. Below are four ways to take the magic of February 14th and turn it toward the people who […]