Part 2: Online Marketing Is So High School: a Connectivity Blog Series

Step 2: Get Popular It is super important that you find a community before you worry too much about being popular. (If you missed this step, see last week’s post.) Gaining and maintaining popularity can take quite a bit of time and energy, so be sure it’s not displaced. In my case, I built popularity as […]

3 Ways to Connect with Local Bloggers

The power of social media and local “influencers” such as bloggers, continues to guide purchasing research and buying decisions. Research from McKinsey has found that word of mouth is the main factor propping up 20 to 50 percent of all purchasing decisions. One important way brands and local businesses can become a part of this word […]