Local with a Purpose: 7 Steps to Create a Local Business Marketing Strategy
A local marketing strategy is key to any company, whether it’s a small local business or one that’s part of a larger franchise. According to a comScore study, 78% of people who conduct a local mobile search follow up with an offline purchase. But local marketing takes some effort and a bit of planning to […]
Don’t Repeat Last Year’s Mistakes: 5 Digital Marketing Resolutions for 2016
The holidays have come and gone, and all that’s left is to look into what the new year holds for you. You’ve made all the personal resolutions you can handle—lose 10 pounds, learn a new language and read more books, maybe—but did you make any resolutions for your business? January is a great time to […]
3 Ways to Combine Online and Offline Marketing Efforts Effectively
In the age of online marketing, brick-and-mortar businesses have to stay relevant in changing times. The rise of smartphones brought about an epidemic of showrooming, which occurs when customers check out a product in the store, but then make the purchase online. But contrary to popular belief, having a brick-and-mortar location doesn’t put you at […]
Taking on the Giants: An Entrepreneur’s Guide to Social Media
Social media is the great equalizer. According to a 2015 social media study, 92% of small business owners who participated agreed that social media marketing is important to their businesses. Unlike television ads, which can be expensive to produce, social media can be done on a small budget. Sure, the big companies might hire someone […]
Using Hootsuite and TweetDeck: How to Manage Social Media Like a Pro
Social media is one of the hottest topics in the business world today because it empowers customers and businesses to easily interact with each other. Unfortunately many businesses make the mistake of assuming that creating a social media account and making occasional posts will boost their revenue. In order to truly leverage social media […]
StreetFight Eyes Connectivity’s Culture, Growth and Employee Satisfaction
Focusing on the evolution of Connectivity’s culture as it grew from 20 people to 80 in the past 18 months, StreetFight writer April Nowicki interviewed CEO Matt Booth and Co-founder and COO Emad Fanous for a recent feature. The story covered everything from Connectivity’s family-friendly activities to employee feedback, along with a healthy dose of […]
