5 Awesome Google Analytics Alternatives
As a business owner, you know the importance of providing the best experience to your customers. In a brick-and-mortar store it’s relatively easy to speak with customers and get feedback from them instantly. The web, however, is a bit more complex. You can always use Twitter, Facebook, LinkedIn, and other social media channels to engage […]
What Is Google Search Console?
So you’ve set up Google Analytics, and you’re now tracking basic metrics to ensure your website’s success. The next step is to add another layer of tools to better understand how your site is performing in search results. Google’s Webmaster Tools can be summarized by this: “You want to be found on the web. We […]
Common Google Analytics Terms Defined
Developed for both beginner and seasoned Google Analytics users, this glossary provides the most up-to-date definitions for common Google Analytics terms in 2015. Because Google continually makes updates to their Analytics software and user interface, reviewing the current definitions for Analytics metrics and the latest useful features is fundamental to taking advantage of your data. […]
6 Google Marketing Tools You Should Be Using
Sometimes you need a little help from your friends and in this case, this friend comes in the form of Google. Sure, you may already be very familiar with Google as a robust online search engine, but did you know there are a number of Google marketing tools that are perfect for small businesses? There’s […]
Bing Analytics for Business: Relevant to My Local Business?
You’ve probably read reports about Google being the main source of search traffic across the web. It’s true – the vast majority of search engine traffic to your website will come from Google. There are other sources of traffic out there, though. Let’s consider Bing, the web search engine from Microsoft. While it may only […]
How Changes in iOS 9 Will Change How People Find You Online
Another year, another iOS update. This time it’s changes in iOS 9. While the change won’t necessarily revolutionize how your small business advertises—at least not yet—Google recently announced that mobile search volume would surpass desktop search volume this year. That means more and more people are performing searches on their mobile devices rather than their […]
How to Track Local Search Analytics with Google Analytics
In order to keep up with the industry, I constantly search for keywords related to my job (and sometimes it’s because I just don’t know how to do what I need to do). This morning I was creating reports on Google Analytics when I didn’t feel like fumbling through the UI, so I searched for […]
7 Basic Google Analytics Metrics to Track for Success
Google Analytics gives you the tools to analyze whether your website is meeting your needs by analyzing its traffic. By tracking certain metrics, you can discover whether your target market is finding your site, how they’re finding it, and if they’re taking the actions you want them to take while on your site. This allows […]
[Download] New Connectivity Guide to Online Listings
Online business listings are a cornerstone of any marketing strategy. Get the latest and best info from our new marketing resource: Connectivity’s Complete Guide to Online Listings. Add it to your marketing library now. Listings Are Humble, Powerful Workhorses Accurate online listings are always working on your behalf. By claiming your listings on directories and ensuring the information […]
What is Pay Per Click Advertising & Why Use It?
When it comes to online marketing, one way to ensure your business comes out on top is with a strategic campaign that makes use of pay-per-click (PPC) advertising. This takes careful planning and care—when done wrong, it can be costly and you may not see the ROI you predicted. So before you jump in headfirst, […]
Google Cleans House: What You Need to Know about Google’s New Home Service Ads
If you are a plumber, locksmith, house cleaner, handyman or any other service business, we want to let you know about Google’s latest rollout. Late last week, Google launched a home services directory in its search results. So far, these search results only appear in the San Francisco area, but it’s not uncommon for Google […]
Adwords, Bing, Facebook Ads: The Best Paid Search Platform for You
Unless you have lots of money, you’re probably picky about where you spend your advertising dollars. Three popular online advertising programs are Google AdWords, Bing Ads and Facebook Ads. Figuring out which is best for you is like solving a Rubik’s Cube: there are many sides and angles to consider. Understanding how these advertising programs […]
Learning from the Little Guy: Local Search Marketing for Big Brands
From Chipotle to Starbucks to Whole Foods, there are several national (even world wide) businesses that have managed to become the popular neighborhood go-to. They feel like your hometown coffee shop or grocery store, whether you’re shopping down the block from your front stoop or across the country in New Jersey on a work trip. […]
You’re Invited to a Webinar: “How Data Aggregators Bring More Customers to Local Businesses”
What: Webinar with Joe Lazure, Vice President, Bulk Update – Listing Management Solutions for Infogroup and Josh Ades, Connectivity Content Marketing Manager Why: Because simply hanging out a “We’re Open!” sign won’t bring customers in the door. Working with a data aggregator is important if you want people to show up at your brick and […]
You’re Invited to a Webinar: Optimizing Your Business’ Online Presence for Local Search
What: Webinar with Chad Luckie, Managing Partner for Linkmedia 360 Why: It’s an ever-changing search landscape out there. Using solid strategies that work, this webinar will point the way to better optimized local search so customers find your business. When: Wednesday, July 8, 2015 Time: 11:00 a.m. PST | 1:00 p.m. CST | 2:00 p.m. […]
