How Changes in iOS 9 Will Change How People Find You Online

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Another year, another iOS update. This time it’s changes in iOS 9. While the change won’t necessarily revolutionize how your small business advertises—at least not yet—Google recently announced that mobile search volume would surpass desktop search volume this year. That means more and more people are performing searches on their mobile devices rather than their […]

How to Track Local Search Analytics with Google Analytics

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In order to keep up with the industry, I constantly search for keywords related to my job (and sometimes it’s because I just don’t know how to do what I need to do). This morning I was creating reports on Google Analytics when I didn’t feel like fumbling through the UI, so I searched for […]

7 Basic Google Analytics Metrics to Track for Success

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Google Analytics gives you the tools to analyze whether your website is meeting your needs by analyzing its traffic. By tracking certain metrics, you can discover whether your target market is finding your site, how they’re finding it, and if they’re taking the actions you want them to take while on your site. This allows […]

[Download] New Connectivity Guide to Online Listings

Online business listings are a cornerstone of any marketing strategy. Get the latest and best info from our new marketing resource: Connectivity’s Complete Guide to Online Listings. Add it to your marketing library now. Listings Are Humble, Powerful Workhorses Accurate online listings are always working on your behalf. By claiming your listings on directories and ensuring the information […]

What is Pay Per Click Advertising & Why Use It?

what is pay per click advertising

When it comes to online marketing, one way to ensure your business comes out on top is with a strategic campaign that makes use of pay-per-click (PPC) advertising. This takes careful planning and care—when done wrong, it can be costly and you may not see the ROI you predicted. So before you jump in headfirst, […]

Google Cleans House: What You Need to Know about Google’s New Home Service Ads

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If you are a plumber, locksmith, house cleaner, handyman or any other service business, we want to let you know about Google’s latest rollout. Late last week, Google launched a home services directory in its search results. So far, these search results only appear in the San Francisco area, but it’s not uncommon for Google […]

Adwords, Bing, Facebook Ads: The Best Paid Search Platform for You

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Unless you have lots of money, you’re probably picky about where you spend your advertising dollars. Three popular online advertising programs are Google AdWords, Bing Ads and Facebook Ads. Figuring out which is best for you is like solving a Rubik’s Cube: there are many sides and angles to consider. Understanding how these advertising programs […]

Learning from the Little Guy: Local Search Marketing for Big Brands

From Chipotle to Starbucks to Whole Foods, there are several national (even world wide) businesses that have managed to become the popular neighborhood go-to. They feel like your hometown coffee shop or grocery store, whether you’re shopping down the block from your front stoop or across the country in New Jersey on a work trip. […]

The Banking Industry Is Getting Ready to Drop A Lot of Money on Digital Marketing

When was the last time a bank handed you a toaster? The free toaster, that relic of bank marketing from a bygone era, ushered in more traditional financial advertising (think brochures and television commercials). But these days, the banking industry is saying goodbye to old-line advertising and hello to online and mobile media. In fact, […]

[Free Download] Add Three Connectivity Guides to Your Marketing Library

At Connectivity, we’re huge admirers of marketers for both national enterprises and the local business owner with one location—and every type of business in between. We know it’s hard to lead a social media team for 200 store locations. We also know it’s tough to figure out how to bring foot traffic into your 200-square-foot […]

5 Digital Marketing Tactics to Get More Franchise Customers

What: Webinar with Josh Ades, Connectivity’s Content Marketing Manager Why: Driving traffic to your franchise brick-and-mortar locations as well as your website means more visitors and more revenue. When: Wednesday, June 17, 2015 Time: 11:00 a.m. PST | 1:00 p.m. CST | 2:00 p.m. EST Sign Up: Let us know you’re coming! As a franchisee, […]

5 Tips for Fabulous Franchise Marketing

Franchise marketers, take heart! We have 5 great tips that will take your brand from so-so to super fab. Which ones do you need to do? 1. Claim Those Local Business Listings It’s no surprise that a Connectivity blog post would start here, but we can’t help ourselves. It’s vital to claim local franchise business listings […]

Google Deadline Looms: Is Your Site Mobile Friendly?

If you’ve always wanted to enhance your website to make it mobile friendly, we suggest moving that task to the top of your to-do list. That’s because Google announced recently that it will place greater emphasis on mobile-friendliness as a ranking signal in search starting April 21, 2015. Google’s not pulling any punches about what […]