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Local with a Purpose: 7 Steps to Create a Local Business Marketing Strategy

Published by Dylan Lake on January 12, 2016

Topic: marketing,Search Engines,SEO,Social media,Uncategorized

A local marketing strategy is key to any company, whether it’s a small local business or one that’s part of a larger franchise. According to a comScore study, 78% of … Continue Reading

4 Hyperlocal Marketing Strategies for 2016​

Published by Alex Vaccaro on January 6, 2016

Topic: marketing,mobile,Search Engines

Whether you operate a small business or manage a franchise, you’ll find that the customers who are closest to you are the easiest to reach. That’s because more and more … Continue Reading

Google Says Goodbye to Google+ Local

Published by Jennifer Fenske on December 15, 2015

Topic: Search Engines

On Nov. 17, Google started rolling out a brand-new look (sound familiar?) to Google+ that pretty much shuts down Google+ Local pages. It’s not such terrible news, however, as most … Continue Reading

local search traffic

How to Measure Local Search Traffic in Google Analytics

Published by Katelyn Massey on October 27, 2015

Topic: Search Engines

  Google Analytics is an amazing tool for your business—it can process tons of data and tell you just about anything you need to know about your website. It also … Continue Reading

near me mobile search connectivity

How to Use “Near Me” Mobile Searches to Improve Your Traffic

Published by Barb Dittert on October 23, 2015

Topic: Search Engines

Consumers seek immediately accessible information, and that often means they’re looking for it on their smartphones. Thanks to GPS, consumers don’t have to type in their city or region to … Continue Reading

Google Maps Update

Google Maps Update and Why It’s SO Important

Published by Alex Harris on October 22, 2015

Topic: Search Engines,SEO

Everyone who has ever needed to stop and get gas while driving from location A to B and could not search for a gas station without losing their original destination, … Continue Reading

tips-for-google-analytics-newbies-connectivity

Tips for Google Analytics Newbies

Published by Kayleigh Karutis on October 22, 2015

Topic: Search Engines

Perhaps you’ve heard of Google Analytics. You may know it’s a good thing to pay attention to, but aren’t sure where to start. The good news is that it’s not … Continue Reading

tracking-user-activity-connectivity

Tracking User Activity: Where Are Your Web Users Coming From?

Published by Charles Costa on October 21, 2015

Topic: Search Engines

One of the best things about using web analytics tools for your business is tracking user activity; namely where your visitors are coming from, be it social media, other websites, … Continue Reading

track conversions on google analytics

Your Guide to Conversion Tracking in Google Analytics

Published by Charles Costa on October 16, 2015

Topic: Search Engines

When it comes to running your websites, knowing general high-level details such as time on site, visitor counts, and pages visited is helpful, yet they’re only a small piece of … Continue Reading

google analytics ecommerce

How to Setup Google Analytics Ecommerce Tracking

Published by Charles Costa on October 15, 2015

Topic: Search Engines

If you have an online store, chances are it has standard webpages with information about your business. Google Analytics is a great tool to make sure your website is working … Continue Reading

google analytics alternatives connectivity

5 Awesome Google Analytics Alternatives

Published by Charles Costa on October 14, 2015

Topic: Search Engines

As a business owner, you know the importance of providing the best experience to your customers. In a brick-and-mortar store it’s relatively easy to speak with customers and get feedback … Continue Reading

what-is-google-search-console-connectivity

What Is Google Search Console?

Published by Katelyn Massey on October 13, 2015

Topic: Search Engines

So you’ve set up Google Analytics, and you’re now tracking basic metrics to ensure your website’s success. The next step is to add another layer of tools to better understand … Continue Reading

google-analytics-terms- connectivity

Common Google Analytics Terms Defined

Published by Kayla Eide on October 13, 2015

Topic: Search Engines

Developed for both beginner and seasoned Google Analytics users, this glossary provides the most up-to-date definitions for common Google Analytics terms in 2015. Because Google continually makes updates to their … Continue Reading

google-marketing-tools-connectivity

6 Google Marketing Tools You Should Be Using

Published by Miranda Ryder on October 12, 2015

Topic: Search Engines

Sometimes you need a little help from your friends and in this case, this friend comes in the form of Google. Sure, you may already be very familiar with Google … Continue Reading

bing-analytics-relevant-local-business-connectivity

Bing Analytics for Business: Relevant to My Local Business?

Published by Kayleigh Karutis on October 8, 2015

Topic: Search Engines

You’ve probably read reports about Google being the main source of search traffic across the web. It’s true – the vast majority of search engine traffic to your website will … Continue Reading

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