A local marketing strategy is key to any company, whether it’s a small local business or one that’s part of a larger franchise. According to a comScore study, 78% of … Continue Reading
Whether you operate a small business or manage a franchise, you’ll find that the customers who are closest to you are the easiest to reach. That’s because more and more … Continue Reading
On Nov. 17, Google started rolling out a brand-new look (sound familiar?) to Google+ that pretty much shuts down Google+ Local pages. It’s not such terrible news, however, as most … Continue Reading
Google Analytics is an amazing tool for your business—it can process tons of data and tell you just about anything you need to know about your website. It also … Continue Reading
Consumers seek immediately accessible information, and that often means they’re looking for it on their smartphones. Thanks to GPS, consumers don’t have to type in their city or region to … Continue Reading
Everyone who has ever needed to stop and get gas while driving from location A to B and could not search for a gas station without losing their original destination, … Continue Reading
Perhaps you’ve heard of Google Analytics. You may know it’s a good thing to pay attention to, but aren’t sure where to start. The good news is that it’s not … Continue Reading
One of the best things about using web analytics tools for your business is tracking user activity; namely where your visitors are coming from, be it social media, other websites, … Continue Reading
When it comes to running your websites, knowing general high-level details such as time on site, visitor counts, and pages visited is helpful, yet they’re only a small piece of … Continue Reading
If you have an online store, chances are it has standard webpages with information about your business. Google Analytics is a great tool to make sure your website is working … Continue Reading
As a business owner, you know the importance of providing the best experience to your customers. In a brick-and-mortar store it’s relatively easy to speak with customers and get feedback … Continue Reading
So you’ve set up Google Analytics, and you’re now tracking basic metrics to ensure your website’s success. The next step is to add another layer of tools to better understand … Continue Reading
Developed for both beginner and seasoned Google Analytics users, this glossary provides the most up-to-date definitions for common Google Analytics terms in 2015. Because Google continually makes updates to their … Continue Reading
Sometimes you need a little help from your friends and in this case, this friend comes in the form of Google. Sure, you may already be very familiar with Google … Continue Reading
You’ve probably read reports about Google being the main source of search traffic across the web. It’s true – the vast majority of search engine traffic to your website will … Continue Reading