16 Places Your Business Needs to Be Listed Online

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Google suggests that up to 94% of consumers go online to get information before making a purchase. And why not? The internet provides customers with quick, easy access to valuable information. Whether they’re going online to compare reviews, locate a store that carries a product they need, or find your company’s address, what customers do […]

Wave the Flag: Content Marketing Strategies for the Holidays

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For our U.S. friends, Connectivity wishes you a Happy Fourth of July! We hope your weekend is filled with parades, fireworks and ice-cold watermelon. As we sat around the marketing conference table last month, talk turned to holiday content marketing strategies for small businesses and enterprise businesses alike. When it comes to national festivities and […]

Digital Marketing for Small Business: The Basics

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If you’re like many small business owners, you rely on word-of-mouth referrals to drive business, and why not? You have a fantastic product or service, a high customer satisfaction rating, and many loyal customers. But even with amazing word-of-mouth, if you’re not using digital marketing as part of your overall marketing strategy, you’re probably missing […]

Be Unique: Don’t Copy the Competition

  As a small business owner, you can probably remember the first time a competitor copied your hard-earned success. It was maddening, right? “Street Tacos and Margarita Tuesday” was your idea. And they ripped it off! On the other side of the coin, perhaps you’ve been the business owner who “borrows” from a competitor. Perhaps […]

[Free Download] Add Three Connectivity Guides to Your Marketing Library

At Connectivity, we’re huge admirers of marketers for both national enterprises and the local business owner with one location—and every type of business in between. We know it’s hard to lead a social media team for 200 store locations. We also know it’s tough to figure out how to bring foot traffic into your 200-square-foot […]

5 Digital Marketing Tactics to Get More Franchise Customers

What: Webinar with Josh Ades, Connectivity’s Content Marketing Manager Why: Driving traffic to your franchise brick-and-mortar locations as well as your website means more visitors and more revenue. When: Wednesday, June 17, 2015 Time: 11:00 a.m. PST | 1:00 p.m. CST | 2:00 p.m. EST Sign Up: Let us know you’re coming! As a franchisee, […]

Email Marketing: Tell Us More and We’ll Buy More

You’ve heard us say it before, but we think it bears a little repeating: email marketing is the bee’s knees and the cat’s pajamas. You really need to be all over that email game. We’ll skip the stats about how emails are still King and Queen of marketing. Sure, we all get a lot of […]

Steal This: 4 Ideas Small Businesses Can Take from Big Businesses

1. Show Us Your Uniqueness Many of the world’s biggest and best brands are uniquely identifiable. Although your business may never make Forbes’ list of the world’s most valuable brands it’s still vital to strive for uniqueness. Your local business’s uniqueness should be more comprehensive than just a logo. Think of it as a way of […]

Every Day Is Valentine’s Day: Four Ways to Show Your Customers the Love

While Valentine’s Day conjures up thoughts of chocolates, roses and impossible dinner reservations, there’s another way of thinking about the holiday that you may have not considered. We suggest treating your customers like they’re a special Valentine. Below are four ways to take the magic of February 14th and turn it toward the people who […]

8 Ways to Make the Sale

The best salespeople make selling look easy. Some people are built to offer solutions and close the deal without breaking a sweat. For the rest of us, selling might be less intuitive and more like actual work. Here are eight make-the-sale tips gleaned from a variety of selling superstars. 1. Get Excited about Your Product But […]

Marketing Moxie: Woo Customers with the Unexpected

When was the last time you thought outside the email? Or the newsletter? When was the last time you planned beyond the status update or the quick tweet? It’s easy to push out the same marketing tricks day in and day out. But we’re fans of raising the marketing game, not just keeping the same-ole status […]

How to Respond to Negative Online Reviews for Multi-Location Brands

Negative online reviews are a part of everyday life for multi-location businesses. Responding to negative reviews is very important, but not everyone knows exactly what to do. Some enterprise businesses do nothing; others outsource the job to an outside firm or worse, delegate the task to inexperienced junior staffers. You’ll want to keep a firm […]

Customer Interviews: Dig Deep, You Might Be Surprised

You’ve done everything you can think of as a local business to get more people in the door and online. From open houses to glossy mailers to mobile coupons and loyalty cards, if it’s a marketing tactic, you’ve tried it. And the needle hasn’t budged. Maybe projections are even a little off for this month. […]

Make Me Care: Broadcast Your Uniqueness to Win More Sales

The good news is your business is finally hitting its stride: the product is the best it’s ever been. Your employees can articulate why and how your products and services can benefit potential customers. Your business even has a mobile website now, and a robust email list for contacting customers. You’re poised for success. The […]

Retail Demographics Shift: Did You Get the Marketing Memo?

Shifting North American demographics means that while older consumers still desire brick-and-mortar shopping experiences, the younger generation gravitates toward using phones to purchase basics such as diapers and paper towels online. This trend has hurt huge retailers in recent years, with Wal-Mart sales dipping for the seventh quarter in a row and Target pushing longer […]