“I’m sick of surveys.” Do you agree or disagree with that statement? Marketers love surveys but customers often find them cumbersome. Customers like companies that reach out to them, but … Continue Reading
Smartphones are the modern equivalent of the multipurpose Swiss Army Knife. The only things the smartphone hasn’t totally replaced are your keys and wallet … yet. This is quickly changing … Continue Reading
Is your business ready for the next wave of payment technologies? Ever since Apple and Android got into the mobile payments space, many consumers have been pulling out their phones … Continue Reading
As Thanksgiving week comes to a fever pitch and desperate cooks prowl grocery stores for fresh sage and pie crust, we wanted to take a moment to say “thank you” to our wonderful … Continue Reading
There are a lot of services providing detailed retail analytics. Connectivity is all about automation, and generating as much data as possible allows the platform’s data analytics to generate detailed … Continue Reading
Your business is doing well and you’d like to reward your loyal customers, but you just don’t have enough money to go all out (so much for that confetti … Continue Reading
While no two businesses are identical, setting yours apart from all the others can be a challenge, especially if you’re in an industry where small business competition is aplenty. But … Continue Reading
You might wonder why you need an email list, especially if you’re a small business with both a physical location and an online presence. The truth is email lists … Continue Reading
Whether you’re a real estate agent or a chef, an entrepreneur’s common goal of growing business (because no matter how altruistic one is, we are in it for business) depends … Continue Reading
It doesn’t take a fancy degree from Harvard Business School to understand your customer acquisition and retention rates are important. Just about any episode of TV’s Shark Tank or Dragon’s … Continue Reading
You know you stand out from the crowd of other franchises. But, do your customers know that? Have they seen what makes your individual store a notch above the “other … Continue Reading
With the prevalence of social media, it’s easy to forget that you can still promote your business in the local media and that local media remains a powerful way to … Continue Reading
With the media spotlight often hitting Millennials, marketing to Gen X may seem like a total mystery. How can businesses reach them? Who is Generation X? A pool of nearly … Continue Reading
As a small business owner, knowing which digital tools you need to sign up for to market your business can be challenging. There are thousands of location based apps and … Continue Reading
You know that old saying: Keep your friends close, but your enemies even closer. Although fellow small business owners in your niche aren’t exactly enemies, they are the competition. And, … Continue Reading