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4 Hyperlocal Marketing Strategies for 2016​

Whether you operate a small business or manage a franchise, you’ll find that the customers who are closest to you are the easiest to reach. That’s because more and more searches these days include the phrase “near me,” “closest,” or “nearby.” Take advantage of your proximity to your customers, and encourage them to visit your […]

Connecting on the Go: 4 Inexpensive Ways to Optimize for Mobile Searches

Woman Using Phone

One of the biggest shifts in marketing today is the rise of mobile searches. Of Millennials, 21% search online exclusively on their mobile phones, and people over 55 are quickly adopting mobile devices as well, jumping from 60% to 74% in 2015. With mobile, context is key (as shown with the rise of “near me” […]