Happy Valentines Day: 3 Ways to Show Customers You Care

Wishing you a sweet Valentine’s Day from our headquarters in Burbank, CA. While you’re thinking of a special someone, don’t forget to send a valentine to your customers, too. Here are three ways to show your customers a little affection. Provide Amazing Customer Service Customer service is a given; every business must provide a minimum […]

What to Do if Someone Else Claims Your Business Profile

An important part of managing your online reputation is registering your business profiles on review sites and social media before other people, including your competitors, can snag your profiles. You don’t want customers looking up your business to think you’re only open on Sundays from midnight to 2 a.m., do you? If you think it […]

Quick List: The Value of a Verified Google My Business Page

Verified Google My Business Listing on Mobile

Two things I know about the internet are: Verified Google My Business listings are important Readers like lists So, here’s a list of reasons why verified Google My Business Listings are important. Just like claiming your Facebook page and Yelp listing, Google My Business listings are vital to controlling your brand’s online reputation Claiming Google […]

Correct Healthcare Listings Lead to Better Online Reputations

Across the country, a vast landscape of doctors’ offices, hospitals, specialists, university-affiliated practitioners and outpatient facilities takes care of millions of patients. That’s the good news. The bad news? All of these professionals and offices need correct online listings, but they seldom have them in place. And as we all know, when online listings are […]

How to Set up Google Analytics for Local Business

set up google analytics connectivity

Google has been evolving Google Analytics for as long as it’s existed. Taking full advantage of these analytics and reports involves two steps – setting up both Google Analytics and Google My Business. With both of these tools set up and interacting with each other, businesses can take advantage of a wide range of demographic […]

[Download] New Connectivity Guide to Online Listings

Online business listings are a cornerstone of any marketing strategy. Get the latest and best info from our new marketing resource: Connectivity’s Complete Guide to Online Listings. Add it to your marketing library now. Listings Are Humble, Powerful Workhorses Accurate online listings are always working on your behalf. By claiming your listings on directories and ensuring the information […]

New Partnership: Connectivity and CityGrid

Citygrid and Connectivity Partnership Title Graphic

Connectivity is pleased to announce a new data syndication partnership with CityGrid Media that integrates our customers’ business listings data directly into the Citysearch and Insider Pages networks to reach more than 8 million consumers monthly. We’re super excited about this new partnership. Connectivity blog readers may recall that we also recently announced another big […]

10 Benefits You’ll See When You Claim Your Business Online


You’ve been told at least a million times to claim your business online, but why? What’s so important about being listed on the Internet when State Farm commercials say it’s so laughably unreliable? When forming a business, we’re still listing it in the newspaper, despite Pew Research data showing ever-declining circulation rates. This is great […]

Local Business in a Big City: How to Become a Cornerstone

local business in a big city connectivity

Business owners, big and small, dream of becoming beloved in their community. They want their business to be the one that customers recommend to their friends and family—and most importantly, the one that local customers trust. This is difficult enough to do in a small town, but in a big city with plenty of competition, […]

What To Do When Someone Else Claims Your Business Listing


Some people play dirty. If you’ve decided to claim your business profile on Google’s My Business, and find that it’s already verified — but not by you — you have a problem. Someone has pretended to be you to control your profile. Why worry? The unscrupulous person may be a competitor who’s directing your potential […]

Key Takeaways from “ROI of Listings and Reviews” Webinar

There are listings and reviews, but where’s the ROI? That was the subject of today’s webinar with our presenters Kemal Demirhisar, Solutions Engineer at Connectivity, and Josh Ades, Connectivity Content Marketing Manager. Below are some key takeaways from our webinar conversation (which included a Connectivity product tour as well!). Also check out the SlideShare presentation […]

How to Fix Business Listings, Even Though You Did Everything Right


The week has been spectacular. You made your deadlines, connected with new potential creative partners and added your business listing (free of cost) to Google My Business. To high five the weekend, you meet a friend at the neighborhood coffee house and recap the glory. Excitedly, you pull out your iPhone and search for your […]

Do Franchise Owners Need to Claim Local Business Listings?

Not every entrepreneur starts a small business. Many opt to buy and help grow an existing franchise instead of starting from scratch. There are a lot of benefits to franchising, as branding, marketing, product research, and other costly processes are already taken care of by the corporation. Even as a franchise owner, it’s important to […]

What Do They Mean by “Claiming” Your Business Profile?


You work at being found in search. From optimizing the text on your website, to posting clever updates on social media, you want people to take notice of you and your business. Now it’s time to take the next step. If you haven’t already, it’s time to claim your business listing on Google. But, what […]