#IFA2016: A Conference with a Texan Vibe
While I’d like to consider myself a grizzled vet when it comes to conferences, the International Franchise Association Conference I just attended in San Antonio, TX was unlike any I’d … Continue Reading
Competitive Edge: 6 Ways to Build Your Franchise’s Online Presence
Let’s face it, the standard ways of online marketing (like a basic website) won’t cut it in today’s world alone. Sure, one of the benefits of being a franchisee is … Continue Reading
Franchise Footwork: How to Increase Customer Visits to Your Location
A franchise needs plenty of in-store visits to ensure a healthy flow of business—95% of retail sales still occur in physical stores. It can be tough, especially for a franchise … Continue Reading
Make Your Franchise Stand Out: How to Connect with Your Local Customers
One of the issues that franchises face is the need to balance national brand consistency with local consumer preferences. In franchising, the owner (or franchisor) of a product licenses the distribution … Continue Reading
Happy Valentines Day: 3 Ways to Show Customers You Care
Wishing you a sweet Valentine’s Day from our headquarters in Burbank, CA. While you’re thinking of a special someone, don’t forget to send a valentine to your customers, too. Here … Continue Reading
Key Takeaway from the Emerging Franchisor Conference
David Long, CEO of Orangetheory Fitness, gave the keynote at the Emerging Franchisor Conference in Miami this week and shared one of his mottos that I thought was really smart, … Continue Reading
How to Boost Your Brand as a Franchisee
Working within a franchise has its pros and cons. On one hand, you benefit from your franchise having a strong, trusted identity. Local customers may choose to visit your business … Continue Reading
3 Inexpensive Ways to Get Your Franchise Involved with the Local Community
If you run a local franchise, you need to stand out from your competitors in order for customers to notice you. But buying expensive TV ad time won’t necessarily reach … Continue Reading