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#IFA2016: A Conference with a Texan Vibe

Published by Jennifer Fenske on February 25, 2016

Topic: franchise

While I’d like to consider myself a grizzled vet when it comes to conferences, the International Franchise Association Conference I just attended in San Antonio, TX was unlike any I’d … Continue Reading

Competitive Edge: 6 Ways to Build Your Franchise’s Online Presence

Published by Alex Vaccaro on February 24, 2016

Topic: franchise

Let’s face it, the standard ways of online marketing (like a basic website) won’t cut it in today’s world alone. Sure, one of the benefits of being a franchisee is … Continue Reading

Franchise Footwork: How to Increase Customer Visits to Your Location

Published by Jennifer Fenske on February 19, 2016

Topic: franchise

A franchise needs plenty of in-store visits to ensure a healthy flow of business—95% of retail sales still occur in physical stores. It can be tough, especially for a franchise … Continue Reading

Make Your Franchise Stand Out: How to Connect with Your Local Customers

Published by Dylan Lake on February 18, 2016

Topic: franchise

One of the issues that franchises face is the need to balance national brand consistency with local consumer preferences. In franchising, the owner (or franchisor) of a product licenses the distribution … Continue Reading

Happy Valentines Day: 3 Ways to Show Customers You Care

Published by Jennifer Fenske on February 12, 2016

Topic: franchise,listings,Online reviews

Wishing you a sweet Valentine’s Day from our headquarters in Burbank, CA. While you’re thinking of a special someone, don’t forget to send a valentine to your customers, too. Here … Continue Reading

Suitcase

Key Takeaway from the Emerging Franchisor Conference

Published by Alex Harris on November 20, 2015

Topic: franchise,marketing

David Long, CEO of Orangetheory Fitness, gave the keynote at the Emerging Franchisor Conference in Miami this week and shared one of his mottos that I thought was really smart, … Continue Reading

Brick-and-mortar cartoon

How to Boost Your Brand as a Franchisee

Published by josh on November 19, 2015

Topic: Best Practices,franchise,marketing

Working within a franchise has its pros and cons. On one hand, you benefit from your franchise having a strong, trusted identity. Local customers may choose to visit your business … Continue Reading

Kid Playing Baseball

3 Inexpensive Ways to Get Your Franchise Involved with the Local Community

Published by josh on November 18, 2015

Topic: Best Practices,franchise,marketing

If you run a local franchise, you need to stand out from your competitors in order for customers to notice you. But buying expensive TV ad time won’t necessarily reach … Continue Reading

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