
#IFA2016: A Conference with a Texan Vibe
While I’d like to consider myself a grizzled vet when it comes to conferences, the International Franchise Association Conference I just attended in San Antonio, TX was unlike any I’d … Continue Reading
While I’d like to consider myself a grizzled vet when it comes to conferences, the International Franchise Association Conference I just attended in San Antonio, TX was unlike any I’d … Continue Reading
Let’s face it, the standard ways of online marketing (like a basic website) won’t cut it in today’s world alone. Sure, one of the benefits of being a franchisee is … Continue Reading
A franchise needs plenty of in-store visits to ensure a healthy flow of business—95% of retail sales still occur in physical stores. It can be tough, especially for a franchise … Continue Reading
One of the issues that franchises face is the need to balance national brand consistency with local consumer preferences. In franchising, the owner (or franchisor) of a product licenses the distribution … Continue Reading
Wishing you a sweet Valentine’s Day from our headquarters in Burbank, CA. While you’re thinking of a special someone, don’t forget to send a valentine to your customers, too. Here … Continue Reading
David Long, CEO of Orangetheory Fitness, gave the keynote at the Emerging Franchisor Conference in Miami this week and shared one of his mottos that I thought was really smart, … Continue Reading
Working within a franchise has its pros and cons. On one hand, you benefit from your franchise having a strong, trusted identity. Local customers may choose to visit your business … Continue Reading
If you run a local franchise, you need to stand out from your competitors in order for customers to notice you. But buying expensive TV ad time won’t necessarily reach … Continue Reading