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Competitive Edge: 6 Ways to Build Your Franchise’s Online Presence

Let’s face it, the standard ways of online marketing (like a basic website) won’t cut it in today’s world alone. Sure, one of the benefits of being a franchisee is that you can capitalize on the name recognition of your franchisor’s brand, but there’s more you can do to show that your business isn’t just […]

Franchise Footwork: How to Increase Customer Visits to Your Location

A franchise needs plenty of in-store visits to ensure a healthy flow of business—95% of retail sales still occur in physical stores. It can be tough, especially for a franchise that has to follow corporate rules in order to remain consistent with other locations. But there are several creative solutions that you can use to […]

Make Your Franchise Stand Out: How to Connect with Your Local Customers

One of the issues that franchises face is the need to balance national brand consistency with local consumer preferences. In franchising, the owner (or franchisor) of a product licenses the distribution of their goods to a franchisee (who is permitted to use the owner’s trademark) but it comes with a certain set of regulations. That doesn’t […]

Happy Valentines Day: 3 Ways to Show Customers You Care

Wishing you a sweet Valentine’s Day from our headquarters in Burbank, CA. While you’re thinking of a special someone, don’t forget to send a valentine to your customers, too. Here are three ways to show your customers a little affection. Provide Amazing Customer Service Customer service is a given; every business must provide a minimum […]

#IFA2016: A Conference with a Texan Vibe

While I’d like to consider myself a grizzled vet when it comes to conferences, the International Franchise Association Conference I just attended in San Antonio, TX was unlike any I’d been to. The first thing that struck me was the scale of the event: There were over 700 exhibitors (with a tremendously wide range of […]

Key Takeaway from the Emerging Franchisor Conference


David Long, CEO of Orangetheory Fitness, gave the keynote at the Emerging Franchisor Conference in Miami this week and shared one of his mottos that I thought was really smart, “Know your customers; never assume you know everything.” It’s a simple statement, yet so difficult for many franchisors and franchisees to figure out. The core […]

How to Boost Your Brand as a Franchisee

Brick-and-mortar cartoon

Working within a franchise has its pros and cons. On one hand, you benefit from your franchise having a strong, trusted identity. Local customers may choose to visit your business based on what they know about the national organization, and you have a vast network that can support your business with ideas and resources. On […]

3 Inexpensive Ways to Get Your Franchise Involved with the Local Community

Kid Playing Baseball

If you run a local franchise, you need to stand out from your competitors in order for customers to notice you. But buying expensive TV ad time won’t necessarily reach everyone now that more people use streaming services, and online banner ads are less effective than they once were. In light of this, try taking […]