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Dollars and Sense: How to Create a Clever Campaign to Boost Your Financial Business

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You want an engaging marketing campaign but you’re unsure how to create it—we don’t blame you. For every incredibly clever marketing campaign that boosts a company’s profile (Apple, GoPro), there are countless efforts that fizzle. But fear not—we’ve created a four-step plan to help you come up with the foundation for a clever campaign. 1. […]

Happy Thanksgiving: 5 Ways to Thank Your Customers

As Thanksgiving week comes to a fever pitch and desperate cooks prowl grocery stores for fresh sage and pie crust, we wanted to take a moment to say “thank you” to our wonderful customers and employees. If you’re looking for ways to thank your own customers, we’ve compiled a quick list below. Happy Thanksgiving! 1. Get to Know […]

4 Tips for Creating a Service Your Finance Clients Trust


If clients are going to put you in charge of their money, trust is paramount. But establishing this trust is difficult when potential clients are faced with a sea of financial firm choices. To help, we’ve rounded up some common issues and suggested some solutions to address these obstacles to help you both earn and […]

5 Ways to be a Thought Leader in the Financial Industry

Piggy Bank

The most influential and successful individuals in business are thought leaders. Think Sheryl Sandberg, Richard Branson, or Arianna Huffington. Anyone with expertise and ideas has the potential to become a thought leader, and thought leadership is a great marketing tool, especially for professionals in the financial industry. People trust names they recognize, and look to […]

5 Tips I Picked Up During My First Trade Show

Walking the trade show floor

Last week, I exhibited at my first trade show – the Healthcare Internet Conference (HCIC) in Orlando, FL. It was a cool opportunity for marketers at healthcare organizations to meet with vendors like Connectivity. Going in I was anxious, hoping my booth materials would arrive on time, and that I wouldn’t inadvertently embarrass myself while […]

How to Boost Your Brand as a Franchisee

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Working within a franchise has its pros and cons. On one hand, you benefit from your franchise having a strong, trusted identity. Local customers may choose to visit your business based on what they know about the national organization, and you have a vast network that can support your business with ideas and resources. On […]

3 Inexpensive Ways to Get Your Franchise Involved with the Local Community

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If you run a local franchise, you need to stand out from your competitors in order for customers to notice you. But buying expensive TV ad time won’t necessarily reach everyone now that more people use streaming services, and online banner ads are less effective than they once were. In light of this, try taking […]

Why Your Franchise Should Consider Thought Leadership as a Marketing Tactic

Speaking to Audience

“Thought leadership” is the new term for expertise. Customers and clients see your organization as innovative and forward thinking, and they turn to you when they have important questions. According to a LinkedIn survey, 50% of B2B respondents saw thought leadership as a primary goal of content marketing. It’s also one effective way to stand […]

Property Management Tips: 4 Ways to Keep Your Tenants Happy


If property managers and tenants had a Facebook relationship status, it would probably be “it’s complicated.” Different needs and priorities can make this relationship a tricky one. Nonetheless, there are some easy steps you can follow to ensure amicability between you and your residents. After all, happy tenants are tenants who stay. Set Defined Hours […]

Property Management Reviews: 4 Ways to Encourage Tenants to Leave Positive Feedback

Using iPhone 6

Good reviews are great for a company—they serve as free promotion and validation that the organization is doing something right. A 2013 marketing survey found that 88% of respondents made their buying decisions based on online reviews, so having satisfied customers share positive feedback online is crucial to the growth of your company. This applies […]

5 Tips for Responding to Reviews for Property Managers

Woman sitting on the couch

Online ratings and reviews are a massive beast in the apartment industry, and every Property Manager has perused a review from “anonymous” that sound like below: “The maintenance guy entered my apartment without notice, got scared by my 6 pound Chihuahua and then locked himself in my room.” “If you had a choice of living […]

Website Optimization: How to Improve Your Medical Clinic’s Search Rankings

When it comes to finding a medical clinic, more and more patients are going online. Even as of 2012, Google reported that 77% of patients used search engines before making an appointment. If you’re looking to bring new patients to your clinic, this result is important. First, it means if you don’t have an optimized […]

Medical Practices: 3 Tips for Creating a Service Patients Trust

Medical Desk with pens

Developing trust with patients begins online before they come into your office. According to Google’s digital wellness study, 77% of patients conduct an online search before booking an appointment, 50% of patients recommend doctors, and 18% post online reviews of health clinics. If your existing patients view you as a reliable and principled doctor, they’ll […]

You’re Invited to a Webinar: “Must-Do Digital Marketing for Franchises”

What: “Clearing the Fog: Must-Do Digital Marketing for Franchises” Webinar with host Liane Caruso, President of CRUSH Agency and Connectivity Content Marketing Manager Josh Ades. Why: Because franchises need great digital marketing strategies. What worked for your business in 2010 is probably not working today. When: Tuesday, Nov. 10, 2015 Time: 11:00 a.m. PST | 1:00 p.m. CST | 2:00 p.m. EST […]