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Navigating the Moral Maze: AI and the Ethical Tightrope

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Artificial intelligence (AI) is rapidly transforming our world, from automating tasks to powering groundbreaking discoveries. But with its immense potential comes an equally significant responsibility: ensuring its development and use align with ethical principles. Several key areas within AI demand careful ethical consideration: Bias and Fairness: AI algorithms can perpetuate societal biases present in the […]

From ELIZA to Echo: The Rise of the Chatbot and What It Means for the Future

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Remember ELIZA, the pioneering chatbot from the 1960s that mimicked a psychotherapist? We’ve come a long way since then, but chatbots are back, and this time, they’re smarter, smoother, and even a little bit charming. From customer service representatives on your favorite brand’s website to virtual assistants like Alexa and Siri, chatbots are infiltrating our […]

5 Simple Tips for Effective Lead Outreach

You’ve determined your target audience and you’re exploring different channels to find new leads. But you won’t make a sale if you don’t engage in effective outreach. Here are five tips to help you get a better response from prospective customers: Build Trust, Then Sell As with anything in business, having a great strategy can […]

5 Ways to Learn More About Your Customers (Without Sending Them a Survey)

“I’m sick of surveys.” Do you agree or disagree with that statement? Marketers love surveys but customers often find them cumbersome. Customers like companies that reach out to them, but surveys—even the ones offering big prizes in exchange for filling out long questionnaires—aren’t always the best way to do so. There are other methods to […]

3 Content Marketing Tips for the Holidays…and the Rest of the Year, Too

For these final few days of 2015, your marketing plans are most likely already baked. Although you’ll need to respond to social media posts or online reviews, your company’s blog posts, emails and newsletters are already written, designed and set to “publish” or “send.” Congratulations! So, why gum up the works with a few content marketing […]

Is Your Lead a Good Fit? Ask Yourself These 3 Questions

Sure uncovering sales leads is necessary in today’s saturated market, but the subsequent legwork of converting them needs to be maximized efficiently. Developing proposals, providing estimates, or answering customer questions takes valuable time, so it’s important to ensure you’re talking to the right people and not barking up the wrong tree. Many salespeople use the BANT […]

You’ve Claimed Your Google My Business Profile, Now What?

You know the value of having a verified Google My Business listing, you’ve gone ahead and claimed your GMB profile. You may think that setting up your profile is all you need to do, but you’re not done yet. In order to have an effective listing, you need to ensure your business information is accurate […]

Connectivity Shines a Spotlight on Property Managers

We’re wrapping up our time at the Multifamily Social Media Summit 2016 in Napa, CA. It’s been a great few days of learning about social media strategies for apartment property managers. We’ve also enjoyed connecting with new contacts and old friends who stop by Booth 22. Being a property manager and “doing” social media right is a tough […]

5 Mistakes Marketers Make and How To Fix Them

Planning on starting out the year with a strong marketing plan? Maybe you already have a few digital marketing resolutions set in place. But you don’t want to encounter the usual pitfalls that frustrate many marketers when they establish their marketing strategies. To help, we’ve listed solutions for five common marketing mistakes below: #1: You […]

Happy New Year: Bring Magic to Your Marketing Team in 2016

The calendar flips to a new page today and the world is awash in new beginnings. Is a fresh start in the cards for you? It can be. And you need look no further than your place on the marketing team. Whatever your responsibility on the marketing team for your agency, enterprise or franchise, it’s […]

How to Use Your Website to Maximize Demand Generation

One of the best parts about living in Los Angeles is all the great workout spots to unwind at after a tough day. The problem is there are so many to choose from and many studios have a hard time standing out from their competition. One of the best ways a local business can stand […]

How to Increase the Credibility of Your Business Online

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Just as with brick and mortar businesses, credibility can be one of the most important factors that contribute to the success of your business online. Anyone who has witnessed the number of online business explode in recent years knows that in order to build a successful brand, you need to stand out from the crowd. […]

Riding the Wave: 5 Ways to Retain Holiday Customers in the New Year

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Holiday shoppers can be a bit like fairweather friends. They show up occasionally, get what they need, and then you don’t see them again for a long time. Sure, the boost in profits is great in December, but wouldn’t you love to get them coming back year-round? According to a Constant Contact study, 52% of […]

Target Your Audience: How to Improve Campaigns with Better Customer Data

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It’s no secret that businesses benefit from strategic email campaigns—whether that’s by improving customer retention, gaining new clientele, or boosting revenue. The key to success is to optimize the customer data you’ve collected over time through emails, phone calls, and in-store visits. Here are a few ways you can channel that data into an effective […]

How to Use Customer Data to Optimize Your Site’s Messaging

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As a marketing professional, your job depends on getting the company messaging in line with the ideal customers. In the past, this process involved customer surveys and other opt-in forms of gathering information, but their inefficiency can often lead to inaccurate results. Today, however, technology has gotten to the point where gathering customer data isn’t […]