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Is Your Lead a Good Fit? Ask Yourself These 3 Questions

Published by Jennifer Fenske on February 10, 2016

Topic: Best Practices,Data,marketing

Sure uncovering sales leads is necessary in today’s saturated market, but the subsequent legwork of converting them needs to be maximized efficiently. Developing proposals, providing estimates, or answering customer questions … Continue Reading

5 Simple Tips for Effective Lead Outreach

Published by Alex Vaccaro on February 5, 2016

Topic: Best Practices,marketing

You’ve determined your target audience and you’re exploring different channels to find new leads. But you won’t make a sale if you don’t engage in effective outreach. Here are five … Continue Reading

Connectivity Shines a Spotlight on Property Managers

Published by Jennifer Fenske on January 29, 2016

Topic: Best Practices,Online reviews

We’re wrapping up our time at the Multifamily Social Media Summit 2016 in Napa, CA. It’s been a great few days of learning about social media strategies for apartment property managers. We’ve … Continue Reading

5 Ways to Learn More About Your Customers (Without Sending Them a Survey)

Published by Dylan Lake on January 26, 2016

Topic: Best Practices,Data,Retail,Social media

“I’m sick of surveys.” Do you agree or disagree with that statement? Marketers love surveys but customers often find them cumbersome. Customers like companies that reach out to them, but … Continue Reading

You’ve Claimed Your Google My Business Profile, Now What?

Published by Jennifer Fenske on January 20, 2016

Topic: Best Practices,Online reviews,Social media

You know the value of having a verified Google My Business listing, you’ve gone ahead and claimed your GMB profile. You may think that setting up your profile is all … Continue Reading

5 Mistakes Marketers Make and How To Fix Them

Published by Alex Harris on January 14, 2016

Topic: Analytics,Best Practices,SEO

Planning on starting out the year with a strong marketing plan? Maybe you already have a few digital marketing resolutions set in place. But you don’t want to encounter the … Continue Reading

Happy New Year: Bring Magic to Your Marketing Team in 2016

Published by Jennifer Fenske on January 1, 2016

Topic: Best Practices,marketing

The calendar flips to a new page today and the world is awash in new beginnings. Is a fresh start in the cards for you? It can be. And you … Continue Reading

How to Use Your Website to Maximize Demand Generation

Published by Dylan Lake on December 29, 2015

Topic: Best Practices,marketing,SEO

One of the best parts about living in Los Angeles is all the great workout spots to unwind at after a tough day. The problem is there are so many … Continue Reading

3 Content Marketing Tips for the Holidays…and the Rest of the Year, Too

Published by Jennifer Fenske on December 24, 2015

Topic: Best Practices,Social media

For these final few days of 2015, your marketing plans are most likely already baked. Although you’ll need to respond to social media posts or online reviews, your company’s blog posts, … Continue Reading

Arms Crossed

How to Increase the Credibility of Your Business Online

Published by josh on December 15, 2015

Topic: Best Practices,Guest Post,Online reviews

Just as with brick and mortar businesses, credibility can be one of the most important factors that contribute to the success of your business online. Anyone who has witnessed the … Continue Reading

Walking with Shopping Bags

Riding the Wave: 5 Ways to Retain Holiday Customers in the New Year

Published by Jaimmie on December 14, 2015

Topic: Best Practices,marketing

Holiday shoppers can be a bit like fairweather friends. They show up occasionally, get what they need, and then you don’t see them again for a long time. Sure, the … Continue Reading

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Target Your Audience: How to Improve Campaigns with Better Customer Data

Published by josh on December 10, 2015

Topic: Best Practices,Data,marketing,Product

It’s no secret that businesses benefit from strategic email campaigns—whether that’s by improving customer retention, gaining new clientele, or boosting revenue. The key to success is to optimize the customer … Continue Reading

Clip Collage

How to Use Customer Data to Optimize Your Site’s Messaging

Published by josh on December 3, 2015

Topic: Analytics,Best Practices,marketing,Product

As a marketing professional, your job depends on getting the company messaging in line with the ideal customers. In the past, this process involved customer surveys and other opt-in forms … Continue Reading

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Dollars and Sense: How to Create a Clever Campaign to Boost Your Financial Business

Published by josh on November 27, 2015

Topic: Best Practices,marketing,Social media

You want an engaging marketing campaign but you’re unsure how to create it—we don’t blame you. For every incredibly clever marketing campaign that boosts a company’s profile (Apple, GoPro), there … Continue Reading

Happy Thanksgiving: 5 Ways to Thank Your Customers

Published by Jennifer Fenske on November 25, 2015

Topic: Best Practices,marketing,Retail

As Thanksgiving week comes to a fever pitch and desperate cooks prowl grocery stores for fresh sage and pie crust, we wanted to take a moment to say “thank you” to our wonderful … Continue Reading

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