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Seeing Through Machines: Computer Vision Transforming the Real World

Imagine cars navigating city streets without drivers, security systems identifying individuals with unmatched accuracy, and medical diagnoses aided by microscopic scans interpreted by AI. This isn’t science fiction; it’s the power of computer vision (CV) impacting our world today. Seeing Beyond Human Eyes CV empowers machines to “see” and understand visual information. By processing images […]

Navigating the Moral Maze: AI and the Ethical Tightrope

Hands Together

Artificial intelligence (AI) is rapidly transforming our world, from automating tasks to powering groundbreaking discoveries. But with its immense potential comes an equally significant responsibility: ensuring its development and use align with ethical principles. Several key areas within AI demand careful ethical consideration: Bias and Fairness: AI algorithms can perpetuate societal biases present in the […]

2018 Year End Overview of Business Reviews

Connectivity has long been the leader in local data having aggregated and monitored data throughout the web for almost a decade and a half.  We have nearly a billion reviews that we have not only discovered but gone back to check many times over to verify any catch any updates.  The reviews and other content […]

5 Mistakes Marketers Make and How To Fix Them

Planning on starting out the year with a strong marketing plan? Maybe you already have a few digital marketing resolutions set in place. But you don’t want to encounter the usual pitfalls that frustrate many marketers when they establish their marketing strategies. To help, we’ve listed solutions for five common marketing mistakes below: #1: You […]

The 6 Best Productivity Tools for Marketers

It’s the start of a new year and aside from losing the holiday weight (thanks to all that extra pie), you’re focused on making this year a better, more productive one than the year before. There’s a lot of work when it comes to digital marketing, and it can get overwhelming. To make things easier […]

How to Use Customer Data to Optimize Your Site’s Messaging

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As a marketing professional, your job depends on getting the company messaging in line with the ideal customers. In the past, this process involved customer surveys and other opt-in forms of gathering information, but their inefficiency can often lead to inaccurate results. Today, however, technology has gotten to the point where gathering customer data isn’t […]

You’re Invited to a Webinar: How to Use Connectivity Customer Insights for Targeted Marketing

What: “How to Use Connectivity Customer Insights for Targeted Marketing” Webinar with Kemal Demirhisar, Solutions Engineer at Connectivity and Josh Ades, Connectivity Content Marketing Manager. Why: Because we have developed a powerful and automatic tool that can learn who your customers are and then send them targeted messages for effective marketing. When: Wednesday, Dec. 9, 2015 Time: 11:00 a.m. PST | 1:00 p.m. […]

[Download] Connectivity Ebook: Google Analytics for Local Businesses

Digital marketing is increasingly important for brick-and-mortar businesses, but it can be tricky to track how a customer goes from an online search to making an in-store purchase. To simplify this process (and hopefully eliminate some stress), we created Connectivity’s Ebook on Google Analytics for Brick-and-Mortar Businesses. Add it to your marketing library now. Demonstrate ROI […]

The Top Four Performance Indicators for Conversions and SEO

SEO Performance Indicators

One of the biggest challenges for business owners and marketers is putting their analytics data to good use. Analytics tools have become more powerful, but according to Content Marketing Institute, 76% of marketers feel measurement is important yet only 29% believe they’re doing it well. Additionally, 52% of marketers don’t have a formal method of […]