6 Google Marketing Tools You Should Be Using
Sometimes you need a little help from your friends and in this case, this friend comes in the form of Google. Sure, you may already be very familiar with Google as a robust online search engine, but did you know there are a number of Google marketing tools that are perfect for small businesses? There’s […]
Marketing 101: Your Guide to Effective Branding Techniques
Branding. Small business owners hear about it all the time, but many think it applies only to large corporations. But in reality, it does apply to your business too. The American Marketing Association defines a brand as the “name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct […]
From CTR to CPM: 16 Digital Marketing Terms You Need to Know
Every industry has its own jargon that insiders (and few others) understand, and digital marketing is no different. A digital marketing strategy is important to help spread the word about your local business, but with all the different terms, acronyms and phrases used, trying to understand what’s being said can be like reading cooking instructions […]
7 Places Businesses Need to Track Online Reviews
Remember when reviews were done by professional reviewers offering their expert opinions of movies and restaurants? Well, those days are long gone. Today, any person can review any business at any time, whether your products, your customer service or your brand. Believe it or not, this is good news—a positive review is a great endorsement […]
Digital Marketing for Small Business: The Basics
If you’re like many small business owners, you rely on word-of-mouth referrals to drive business, and why not? You have a fantastic product or service, a high customer satisfaction rating, and many loyal customers. But even with amazing word-of-mouth, if you’re not using digital marketing as part of your overall marketing strategy, you’re probably missing […]