Halloween Party Gifts: Treat, Don’t Trick
Your costume is ready; the jack-o-lanterns are carved; and the sun has set. A ghostly wind blows leaves down the street and the moon hangs like an all-knowing orb in the night sky. It’s time to depart for your Halloween party. But before showing up, make sure to bring along a special party gift for […]
Social Media for Enterprise: Social Content Sleuthing 101
Does this describe you? You are a digital manager or social media manager at a business with more than 10 locations. You are responsible for your company’s social messaging across all platforms. Perhaps you work in tandem with a content team; or more likely, the content team is YOU. You may manage one national page […]
Steal These Tips: Four Companies Doing Customer Service Right
More than ever, customer service can be a megaphone. With online review sites only gaining in popularity, how you treat every customer can be broadcast within mere minutes. Focusing on the basics of customer service will help your business, not to mention your online reviews. So with the all-important Google Reviews and Yelp in mind, […]
Retail Demographics Shift: Did You Get the Marketing Memo?
Shifting North American demographics means that while older consumers still desire brick-and-mortar shopping experiences, the younger generation gravitates toward using phones to purchase basics such as diapers and paper towels online. This trend has hurt huge retailers in recent years, with Wal-Mart sales dipping for the seventh quarter in a row and Target pushing longer […]
Keywords 101: Choosing the Right Keywords for SEO
You probably know that the right keywords can lead online searchers to your business, but you may have struggled to identify what keywords are best. Use our quick guide to brainstorm, research and select a list of keywords. To create a keywords list, you’ll need a pen, paper and access to a free keyword suggestion tool […]
The Computer in Your Pocket Matters More Than You Think
That mobile phone on the desk? The tablet sitting beside you on the couch? Those devices have a hold on us—and we’re not talking about the latest angry avian or crushing candy game. Those devices tell millions of people, each minute, where to drive, where to eat and what to buy. It’s important that your […]
Holiday Facebook Makeover: Shopping Season Is Right Around the Corner
Holiday shopping, are you kidding? We’re totally serious. It’s time to think about holiday social media strategy for your local business. Today, we’re talking Facebook. A new study from G/O, Gannett’s digital marketing arm, shows younger shoppers place a premium on the reviews for local businesses they find on Facebook. Eighty percent of the shoppers […]
