How Online Reviews Lead to More Revenue
It used to be that gatekeepers—publicists, brands, advertising agencies—told us everything we needed to know about what movies to watch, the best way to lose weight and how to make our mouths minty and fresh. But online reviews, social media and celebrities on Twitter brought the curtain crashing down. Now, if you want to buy, […]
You’re Invited: Fix Your “Google My Business” Page Webinar
What: Webinar with Google’s Heather Wilburn, Global Solutions Lead, hosted by Connectivity Why: Learn how to create or update your Google My Business page When: Wednesday, Jan. 28, 2015 at 11 a.m. PST | 1 p.m. CST | 2 p.m. EST Cost: Free! Sign Up: Let us know you’re coming Have you ever wanted to […]
8 Ways to Make the Sale
The best salespeople make selling look easy. Some people are built to offer solutions and close the deal without breaking a sweat. For the rest of us, selling might be less intuitive and more like actual work. Here are eight make-the-sale tips gleaned from a variety of selling superstars. 1. Get Excited about Your Product But […]
Connectivity Team Spotlight: Aldex Oun
Aldex “Dex” Oun’s master plan included moving to Cambodia upon his college graduation. With his business administration and hospitality diploma firmly in hand, the dream was to open a beachfront hotel on 200 acres of family-owned land. Luckily for Connectivity, his career took a different turn. As Account Manager, Dex takes care of our agency […]
Happy New Year from Connectivity: Be More Creative in 2015
While we are wishing you a wonderful New Year filled with joy, peace and prosperity, let us also ask: do you want to be more creative? The start of a New Year is when many people enjoy selecting a resolution or two. Whether it’s losing twenty pounds or vowing to exercise more, resolutions fall securely […]
Merry Christmas and Happy Holidays from Connectivity
Connectivity wishes you and yours a wonderful Merry Christmas. May your holidays be merry and bright…and filled with memories of special moments both large and small. The Connectivity offices in Burbank have swung into full holiday mode. Enjoy a few pictures of our team getting into the holiday spirit.
Meet the Team: Photo Essay from Erron Silverstein
Editor’s Note: We’re happy to welcome Erron Silverstein to the blog today. Our new blog series, “Meet the Connectivity Team,” features travel and hobby photo essays from our fantastic Connectivity employees. Erron, Connectivity’s CFO and Co-Founder, traveled earlier in the year to the Puglia and Basilicata regions in southern Italy. Here are his travel impressions. October 2014: Trip […]
How to Respond to Negative Online Reviews for Multi-Location Brands
Negative online reviews are a part of everyday life for multi-location businesses. Responding to negative reviews is very important, but not everyone knows exactly what to do. Some enterprise businesses do nothing; others outsource the job to an outside firm or worse, delegate the task to inexperienced junior staffers. You’ll want to keep a firm […]
Customer Interviews: Dig Deep, You Might Be Surprised
You’ve done everything you can think of as a local business to get more people in the door and online. From open houses to glossy mailers to mobile coupons and loyalty cards, if it’s a marketing tactic, you’ve tried it. And the needle hasn’t budged. Maybe projections are even a little off for this month. […]
Videos We’re Watching Now. “Are You Human?” A TED Talk
As we go about life and business here at Connectivity, there is a shared passion that connects us to each other: creating great products for small and large businesses alike that are affordable and indispensable. A TED talk we’re fond of is called “Are You Human?” In the four-minute video, Frank Ze asks the TED […]
Happy Thanksgiving from Connectivity
Happy Thanksgiving from Connectivity! We hope you are enjoying a wonderful holiday with family and friends. We are grateful for each client, employee, investor, business partner and vendor. Your support allows us to work hard at creating great products that help business owners everywhere. We all know Thanksgiving leftovers are divine on their own, but […]
Local Marketing in Ten Minutes Per Day
There’s a dizzying array of marketing choices for local businesses, and each day seems to bring another way to capture sales. From mobile coupons to build-it-yourself promotions to email campaigns, the menu of options is endless. It’s enough to make a local business owner’s head spin. If marketing has you confused or unable to move […]
User Generated Content: Love Your Fans and They’ll Love You Back
User generated content or UGC is a busy buzzword these days. It refers to the content that consumers create about your brand: ratings, reviews, blog posts about products, photos uploaded to brand sites, video testimonials and images uploaded to social platforms, among others. Your brand likely already has user-generated content streaming in to your website, […]
More Than Facebook Likes: Steps Beyond Organic Reach
If you manage a Facebook business page or pages, you may remember the “good ‘ole days” when your brand’s content could organically reach huge chunks of the people who “liked” your page. This free ride wasn’t long ago: in April 2012, a brand could expect its content to be shown to about 16 percent of […]
Make Your Blog Sizzle: Write Content That Will Drive Sales
The first rule of blogging is: don’t write to sell. I can hear your confusion—isn’t the headline of this post something about driving sales through blogging? Ultimately, your blogging will lead to sales. Or appointments. Or commissions. Whatever you want it to do, your blog will be a huge help. But only if you manage […]
