How to Reward Customers on a Small Budget
Your business is doing well and you’d like to reward your loyal customers, but you just don’t have enough money to go all out (so much for that confetti … Continue Reading
Branding vs. Advertising: What’s the Difference?
If you’ve started a business, you’ve probably thought about advertising. You may or may not have thought about your brand, perhaps because the line between advertising and branding isn’t always … Continue Reading
Data Aggregators: Webinar Recording and Key Takeaways
Today’s webinar plunged into the orderly world of data aggregators. This is definitely one of those topics where most marketers can say, “I know a little about data aggregators. I … Continue Reading
Easy Ways to Monitor Your Business’s Online Ratings and Reviews
If you run a local business, chances are someone, somewhere is writing about you. They’re writing about how cool the eyewear you sell is or how awesome your handmade throw … Continue Reading
5 Ways to Measure Customer Satisfaction
If you have a business, your business is probably mentioned somewhere online. Even if you don’t have a website or social media presence (though you should, and here’s one place … Continue Reading
7 Key Components of a Basic Marketing Plan
If you have your own business, you need customers. To find customers, you have to get their attention, but that can be difficult to do in an age where many … Continue Reading
Webinar Recording & Takeaways: Optimizing Your Business’ Online Presence for Local Search
Today’s webinar dove into the technical side of SEO for local and enterprise businesses. We were fortunate to partner with Linkmedia 360’s Chad Luckie who shared his firm’s tested formula … Continue Reading
Local Business Owners: Hop on this Instagram Update
Last week, Instagram announced two new updates that better connect users to the stream of images being shared on the Facebook-owned social media site. Savvy small business owners should check … Continue Reading
Be Unique: Don’t Copy the Competition
As a small business owner, you can probably remember the first time a competitor copied your hard-earned success. It was maddening, right? “Street Tacos and Margarita Tuesday” was your … Continue Reading
The Banking Industry Is Getting Ready to Drop A Lot of Money on Digital Marketing
When was the last time a bank handed you a toaster? The free toaster, that relic of bank marketing from a bygone era, ushered in more traditional financial advertising (think … Continue Reading
Grab a Free Facebook Beacon for Your Business
Facebook is offering free beacons for brick-and-mortar businesses that will show information to visitors about your business when they pop open the Facebook app while they’re in store. The information … Continue Reading
3 Great Ways to Make Customers Love Your Franchise Restaurant
It’s a Friday night, and your franchise restaurant is hopping. The wait staff is jamming while the back of the house cranks out some amazing plates. There’s a buzz in … Continue Reading
Instagram Tips for Small Businesses
Brands have fallen in love with Instagram and why not? It’s the social stream for most people ages 18-34. Light on words but heavy on lifestyle images, behind-the-scenes snaps and … Continue Reading
Steal This: 4 Ideas Small Businesses Can Take from Big Businesses
1. Show Us Your Uniqueness Many of the world’s biggest and best brands are uniquely identifiable. Although your business may never make Forbes’ list of the world’s most valuable brands … Continue Reading
Are You on the Data-Driven Marketing Train?
It’s a topic most marketers warm to immediately: data-driven marketing. Marketers’ eyes light up when talking about the art and science of collecting bits of information from customers and prospects, … Continue Reading