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Author: Olga Traskova

how-to-reward-customers-connectivity

How to Reward Customers on a Small Budget

Published by Olga Traskova on September 24, 2015

Topic: Retail

  Your business is doing well and you’d like to reward your loyal customers, but you just don’t have enough money to go all out (so much for that confetti … Continue Reading

branding-vs-advertising-connectivity

Branding vs. Advertising: What’s the Difference?

Published by Olga Traskova on September 18, 2015

Topic: Best Practices

If you’ve started a business, you’ve probably thought about advertising. You may or may not have thought about your brand, perhaps because the line between advertising and branding isn’t always … Continue Reading

Data Aggregators: Webinar Recording and Key Takeaways

Published by Olga Traskova on August 19, 2015

Topic: Webinar

Today’s webinar plunged into the orderly world of data aggregators. This is definitely one of those topics where most marketers can say, “I know a little about data aggregators. I … Continue Reading

how-to-figure-out-whos-leaving-your-business-good-reviews-connectivity

Easy Ways to Monitor Your Business’s Online Ratings and Reviews

Published by Olga Traskova on August 14, 2015

Topic: Online reviews

If you run a local business, chances are someone, somewhere is writing about you. They’re writing about how cool the eyewear you sell is or how awesome your handmade throw … Continue Reading

ways-to-measure-customer-satisfaction

5 Ways to Measure Customer Satisfaction

Published by Olga Traskova on July 30, 2015

Topic: Best Practices

If you have a business, your business is probably mentioned somewhere online. Even if you don’t have a website or social media presence (though you should, and here’s one place … Continue Reading

7-components-every-basic-marketing-plan-needs

7 Key Components of a Basic Marketing Plan

Published by Olga Traskova on July 10, 2015

Topic: Best Practices

If you have your own business, you need customers. To find customers, you have to get their attention, but that can be difficult to do in an age where many … Continue Reading

Webinar Recording & Takeaways: Optimizing Your Business’ Online Presence for Local Search

Published by Olga Traskova on July 8, 2015

Topic: Best Practices,Connectivity Leadership,SEO,Webinar

Today’s webinar dove into the technical side of SEO for local and enterprise businesses. We were fortunate to partner with Linkmedia 360’s Chad Luckie who shared his firm’s tested formula … Continue Reading

instagram-update-connectivity

Local Business Owners: Hop on this Instagram Update

Published by Olga Traskova on July 2, 2015

Topic: Social media

Last week, Instagram announced two new updates that better connect users to the stream of images being shared on the Facebook-owned social media site. Savvy small business owners should check … Continue Reading

Be Unique: Don’t Copy the Competition

Published by Olga Traskova on June 23, 2015

Topic: Best Practices,Retail

  As a small business owner, you can probably remember the first time a competitor copied your hard-earned success. It was maddening, right? “Street Tacos and Margarita Tuesday” was your … Continue Reading

The Banking Industry Is Getting Ready to Drop A Lot of Money on Digital Marketing

Published by Olga Traskova on June 16, 2015

Topic: Best Practices,Search Engines,SEO

When was the last time a bank handed you a toaster? The free toaster, that relic of bank marketing from a bygone era, ushered in more traditional financial advertising (think … Continue Reading

Grab a Free Facebook Beacon for Your Business

Published by Olga Traskova on June 10, 2015

Topic: Facebook

Facebook is offering free beacons for brick-and-mortar businesses that will show information to visitors about your business when they pop open the Facebook app while they’re in store. The information … Continue Reading

3 Great Ways to Make Customers Love Your Franchise Restaurant

Published by Olga Traskova on June 4, 2015

Topic: Best Practices

It’s a Friday night, and your franchise restaurant is hopping. The wait staff is jamming while the back of the house cranks out some amazing plates. There’s a buzz in … Continue Reading

Instagram Tips for Small Businesses

Published by Olga Traskova on May 26, 2015

Topic: Best Practices,Facebook,Social media

Brands have fallen in love with Instagram and why not? It’s the social stream for most people ages 18-34. Light on words but heavy on lifestyle images, behind-the-scenes snaps and … Continue Reading

Steal This: 4 Ideas Small Businesses Can Take from Big Businesses

Published by Olga Traskova on May 20, 2015

Topic: Best Practices,Online reviews,Retail

1. Show Us Your Uniqueness Many of the world’s biggest and best brands are uniquely identifiable. Although your business may never make Forbes’ list of the world’s most valuable brands … Continue Reading

Are You on the Data-Driven Marketing Train?

Published by Olga Traskova on May 12, 2015

Topic: Best Practices

It’s a topic most marketers warm to immediately: data-driven marketing. Marketers’ eyes light up when talking about the art and science of collecting bits of information from customers and prospects, … Continue Reading

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