The 1 Secret to Social Media Success

Hero Image Dinner Party Comic

Don’t fake it. You know when you’re at a party talking to someone you’ve just met or maybe haven’t seen in a while and you can tell they aren’t really listening? Sure, they nod at the right times and say things like, “Oh, really? Huh.” But you know they’re already thinking about whatever it is […]

3 Ways Small Businesses Can Rank with Google’s Latest Updates

Google cares about small businesses. It doesn’t always feel that way (like when Adwords first became a thing), but Google has been doing a lot lately to give small businesses a slingshot against the Goliaths that so often dominate the internet. First, Google announced an algorithm change that marketers everywhere termed ‘Mobilegeddon.’ While this update created […]

Google’s Gone Wild: Check out Its Tweets

There’s been some chatter since February that Google may add tweets to their search results. It’s a move that makes sense in line with Google delivering results from Wikipedia entries to display quick information or snagging sports scores.   Adding tweets to search results may provide the searcher with information they are looking for at a glance, […]

Google My Business Webinar: Key Takeaways

Our Connectivity/Google webinar was hopping Wednesday. We welcomed curious and dedicated participants who had plenty of smart questions about a subject we all contemplate: How do people discover brands online? Heather Wilburn, Google’s Global Solutions Lead, was our guest presenter, and a fabulous fount of information on all things Google. Below are some key takeaways […]

Part 2: Online Marketing Is So High School: a Connectivity Blog Series

Step 2: Get Popular It is super important that you find a community before you worry too much about being popular. (If you missed this step, see last week’s post.) Gaining and maintaining popularity can take quite a bit of time and energy, so be sure it’s not displaced. In my case, I built popularity as […]

Online Marketing Is So High School: a Connectivity Blog Series

The steps to succeeding in high school politics and finding confidence in oneself are the same as mastering Search Engine Marketing (SEM) and online business in general. Learn the steps to succeeding and being happy with your business online from our new blog series. 5’ 7” tall, 112 pounds, with a matching corduroy outfit and […]