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Author: josh

Hands Together

It Takes a Village: 5 Business Incentives for Giving Back to the Community

Published by josh on December 24, 2015

Topic: marketing

They say it takes a village to raise a child, and the same can be said about businesses. No business owner becomes successful entirely on his or her own. Your … Continue Reading

Santa Holding Gift

5 Ways to Streamline Your Daily Digital Marketing Task List

Published by josh on December 22, 2015

Topic: Data,marketing,Product

Christmas Eve is almost here and it’s time for me to start packing up the sleigh and getting the reindeer ready for an evening of delivering presents all over the … Continue Reading

Woman Using Phone

Connecting on the Go: 4 Inexpensive Ways to Optimize for Mobile Searches

Published by josh on December 21, 2015

Topic: marketing,mobile,Social media

One of the biggest shifts in marketing today is the rise of mobile searches. Of Millennials, 21% search online exclusively on their mobile phones, and people over 55 are quickly … Continue Reading

Verified Google My Business Listing on Mobile

Quick List: The Value of a Verified Google My Business Page

Published by josh on December 17, 2015

Topic: listings,marketing

Two things I know about the internet are: Verified Google My Business listings are important Readers like lists So, here’s a list of reasons why verified Google My Business Listings … Continue Reading

Using Mobile Payments

What Mobile Payments Mean for Your Business

Published by josh on December 16, 2015

Topic: marketing,Retail

Smartphones are the modern equivalent of the multipurpose Swiss Army Knife. The only things the smartphone hasn’t totally replaced are your keys and wallet … yet. This is quickly changing … Continue Reading

Arms Crossed

How to Increase the Credibility of Your Business Online

Published by josh on December 15, 2015

Topic: Best Practices,Guest Post,Online reviews

Just as with brick and mortar businesses, credibility can be one of the most important factors that contribute to the success of your business online. Anyone who has witnessed the … Continue Reading

Contact Computer Monitor

Target Your Audience: How to Improve Campaigns with Better Customer Data

Published by josh on December 10, 2015

Topic: Best Practices,Data,marketing,Product

It’s no secret that businesses benefit from strategic email campaigns—whether that’s by improving customer retention, gaining new clientele, or boosting revenue. The key to success is to optimize the customer … Continue Reading

iphone and ipad

Taking on the Giants: An Entrepreneur’s Guide to Social Media

Published by josh on December 8, 2015

Topic: Facebook,Social media,Uncategorized

Social media is the great equalizer. According to a 2015 social media study, 92% of small business owners who participated agreed that social media marketing is important to their businesses. … Continue Reading

Billboards

The Rise and Fall of Billboards: Are They Worth It?

Published by josh on December 7, 2015

Topic: marketing,Social media

  We’ve all seen billboards advertising everything from the next big television show to new real estate developments. We probably even have a few memorable billboards stuck in our heads—remember … Continue Reading

Clip Collage

How to Use Customer Data to Optimize Your Site’s Messaging

Published by josh on December 3, 2015

Topic: Analytics,Best Practices,marketing,Product

As a marketing professional, your job depends on getting the company messaging in line with the ideal customers. In the past, this process involved customer surveys and other opt-in forms … Continue Reading

Megaphone Orange Background

Dollars and Sense: How to Create a Clever Campaign to Boost Your Financial Business

Published by josh on November 27, 2015

Topic: Best Practices,marketing,Social media

You want an engaging marketing campaign but you’re unsure how to create it—we don’t blame you. For every incredibly clever marketing campaign that boosts a company’s profile (Apple, GoPro), there … Continue Reading

Handshake

4 Tips for Creating a Service Your Finance Clients Trust

Published by josh on November 24, 2015

Topic: Best Practices,marketing,Social media

If clients are going to put you in charge of their money, trust is paramount. But establishing this trust is difficult when potential clients are faced with a sea of … Continue Reading

Piggy Bank

5 Ways to be a Thought Leader in the Financial Industry

Published by josh on November 23, 2015

Topic: Best Practices,marketing,SEO,Social media

The most influential and successful individuals in business are thought leaders. Think Sheryl Sandberg, Richard Branson, or Arianna Huffington. Anyone with expertise and ideas has the potential to become a … Continue Reading

Brick-and-mortar cartoon

How to Boost Your Brand as a Franchisee

Published by josh on November 19, 2015

Topic: Best Practices,franchise,marketing

Working within a franchise has its pros and cons. On one hand, you benefit from your franchise having a strong, trusted identity. Local customers may choose to visit your business … Continue Reading

Kid Playing Baseball

3 Inexpensive Ways to Get Your Franchise Involved with the Local Community

Published by josh on November 18, 2015

Topic: Best Practices,franchise,marketing

If you run a local franchise, you need to stand out from your competitors in order for customers to notice you. But buying expensive TV ad time won’t necessarily reach … Continue Reading

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