5 Ways to Streamline Your Daily Digital Marketing Task List
Christmas Eve is almost here and it’s time for me to start packing up the sleigh and getting the reindeer ready for an evening of delivering presents all over the world. As you can imagine, I’m visiting a lot of homes all over the world and it can be difficult keeping everyone straight—who’s naughty, who’s […]
Quick List: The Value of a Verified Google My Business Page
Two things I know about the internet are: Verified Google My Business listings are important Readers like lists So, here’s a list of reasons why verified Google My Business Listings are important. Just like claiming your Facebook page and Yelp listing, Google My Business listings are vital to controlling your brand’s online reputation Claiming Google […]
What Mobile Payments Mean for Your Business
Smartphones are the modern equivalent of the multipurpose Swiss Army Knife. The only things the smartphone hasn’t totally replaced are your keys and wallet … yet. This is quickly changing with mobile payments as the financial technology space evolves. Banks are offering customers the ability to pay for purchases by using their mobile devices, and […]
It Takes a Village: 5 Business Incentives for Giving Back to the Community
They say it takes a village to raise a child, and the same can be said about businesses. No business owner becomes successful entirely on his or her own. Your village includes employees who want to help your organization succeed, mentors who share their advice, and customers who choose to do their shopping at your […]
Connecting on the Go: 4 Inexpensive Ways to Optimize for Mobile Searches
One of the biggest shifts in marketing today is the rise of mobile searches. Of Millennials, 21% search online exclusively on their mobile phones, and people over 55 are quickly adopting mobile devices as well, jumping from 60% to 74% in 2015. With mobile, context is key (as shown with the rise of “near me” […]
How to Increase the Credibility of Your Business Online
Just as with brick and mortar businesses, credibility can be one of the most important factors that contribute to the success of your business online. Anyone who has witnessed the number of online business explode in recent years knows that in order to build a successful brand, you need to stand out from the crowd. […]
Target Your Audience: How to Improve Campaigns with Better Customer Data
It’s no secret that businesses benefit from strategic email campaigns—whether that’s by improving customer retention, gaining new clientele, or boosting revenue. The key to success is to optimize the customer data you’ve collected over time through emails, phone calls, and in-store visits. Here are a few ways you can channel that data into an effective […]
Taking on the Giants: An Entrepreneur’s Guide to Social Media
Social media is the great equalizer. According to a 2015 social media study, 92% of small business owners who participated agreed that social media marketing is important to their businesses. Unlike television ads, which can be expensive to produce, social media can be done on a small budget. Sure, the big companies might hire someone […]
The Rise and Fall of Billboards: Are They Worth It?
We’ve all seen billboards advertising everything from the next big television show to new real estate developments. We probably even have a few memorable billboards stuck in our heads—remember the Mark Wahlberg billboards for Calvin Klein? But are billboards an effective marketing tactic for small businesses? We examine the pros and cons of billboards […]
How to Use Customer Data to Optimize Your Site’s Messaging
As a marketing professional, your job depends on getting the company messaging in line with the ideal customers. In the past, this process involved customer surveys and other opt-in forms of gathering information, but their inefficiency can often lead to inaccurate results. Today, however, technology has gotten to the point where gathering customer data isn’t […]
Dollars and Sense: How to Create a Clever Campaign to Boost Your Financial Business
You want an engaging marketing campaign but you’re unsure how to create it—we don’t blame you. For every incredibly clever marketing campaign that boosts a company’s profile (Apple, GoPro), there are countless efforts that fizzle. But fear not—we’ve created a four-step plan to help you come up with the foundation for a clever campaign. 1. […]
4 Tips for Creating a Service Your Finance Clients Trust
If clients are going to put you in charge of their money, trust is paramount. But establishing this trust is difficult when potential clients are faced with a sea of financial firm choices. To help, we’ve rounded up some common issues and suggested some solutions to address these obstacles to help you both earn and […]
5 Ways to be a Thought Leader in the Financial Industry
The most influential and successful individuals in business are thought leaders. Think Sheryl Sandberg, Richard Branson, or Arianna Huffington. Anyone with expertise and ideas has the potential to become a thought leader, and thought leadership is a great marketing tool, especially for professionals in the financial industry. People trust names they recognize, and look to […]
How to Boost Your Brand as a Franchisee
Working within a franchise has its pros and cons. On one hand, you benefit from your franchise having a strong, trusted identity. Local customers may choose to visit your business based on what they know about the national organization, and you have a vast network that can support your business with ideas and resources. On […]
3 Inexpensive Ways to Get Your Franchise Involved with the Local Community
If you run a local franchise, you need to stand out from your competitors in order for customers to notice you. But buying expensive TV ad time won’t necessarily reach everyone now that more people use streaming services, and online banner ads are less effective than they once were. In light of this, try taking […]
