Franchise Footwork: How to Increase Customer Visits to Your Location
A franchise needs plenty of in-store visits to ensure a healthy flow of business—95% of retail sales still occur in physical stores. It can be tough, especially for a franchise that has to follow corporate rules in order to remain consistent with other locations. But there are several creative solutions that you can use to […]
Happy Valentines Day: 3 Ways to Show Customers You Care
Wishing you a sweet Valentine’s Day from our headquarters in Burbank, CA. While you’re thinking of a special someone, don’t forget to send a valentine to your customers, too. Here are three ways to show your customers a little affection. Provide Amazing Customer Service Customer service is a given; every business must provide a minimum […]
3 Content Marketing Tips for the Holidays…and the Rest of the Year, Too
For these final few days of 2015, your marketing plans are most likely already baked. Although you’ll need to respond to social media posts or online reviews, your company’s blog posts, emails and newsletters are already written, designed and set to “publish” or “send.” Congratulations! So, why gum up the works with a few content marketing […]
Is Your Lead a Good Fit? Ask Yourself These 3 Questions
Sure uncovering sales leads is necessary in today’s saturated market, but the subsequent legwork of converting them needs to be maximized efficiently. Developing proposals, providing estimates, or answering customer questions takes valuable time, so it’s important to ensure you’re talking to the right people and not barking up the wrong tree. Many salespeople use the BANT […]
You’ve Claimed Your Google My Business Profile, Now What?
You know the value of having a verified Google My Business listing, you’ve gone ahead and claimed your GMB profile. You may think that setting up your profile is all you need to do, but you’re not done yet. In order to have an effective listing, you need to ensure your business information is accurate […]
#IFA2016: A Conference with a Texan Vibe
While I’d like to consider myself a grizzled vet when it comes to conferences, the International Franchise Association Conference I just attended in San Antonio, TX was unlike any I’d been to. The first thing that struck me was the scale of the event: There were over 700 exhibitors (with a tremendously wide range of […]
Spotlight on the Connectivity Team: Meet Alex Harris
Connectivity East Region Sales Manager Alex Harris traded northeastern winters for sunny California not long after his graduation from Rutgers University. The New Jersey native’s first stop was a sales position for Axceler, a software company specializing in Microsoft SharePoint and Lotus Notes. “I was fortunate to work under some really awesome people,” Alex notes. […]
Connectivity Shines a Spotlight on Property Managers
We’re wrapping up our time at the Multifamily Social Media Summit 2016 in Napa, CA. It’s been a great few days of learning about social media strategies for apartment property managers. We’ve also enjoyed connecting with new contacts and old friends who stop by Booth 22. Being a property manager and “doing” social media right is a tough […]
Breaking Down the Marketing Mix: Where Your Business Should Focus Its Efforts and Why
When it comes to your business, you have limited time and finances so even though it’s crucial to take full advantage of the marketing mix, you need to determine which aspects you should focus on for your marketing strategy. Here’s a look at what you should emphasize in order to boost your online marketing efforts: […]
Happy New Year: Bring Magic to Your Marketing Team in 2016
The calendar flips to a new page today and the world is awash in new beginnings. Is a fresh start in the cards for you? It can be. And you need look no further than your place on the marketing team. Whatever your responsibility on the marketing team for your agency, enterprise or franchise, it’s […]
Google Says Goodbye to Google+ Local
On Nov. 17, Google started rolling out a brand-new look (sound familiar?) to Google+ that pretty much shuts down Google+ Local pages. It’s not such terrible news, however, as most searchers found the information they needed about local businesses from the search page— not the business’s Google+ Local page. Here’s what the new Google+ looks […]
Customer Insights Webinar Recap [Replay Video]
Today’s webinar featured our newest product: Customer Insights. We took a spin around the platform and brainstormed a few ideas for using the platform’s powerful data segmentation. Watch the webinar for yourself (below) or click through the slides at the bottom of this post. Thanks to all who attended! If you would like a demo […]
Using Hootsuite and TweetDeck: How to Manage Social Media Like a Pro
Social media is one of the hottest topics in the business world today because it empowers customers and businesses to easily interact with each other. Unfortunately many businesses make the mistake of assuming that creating a social media account and making occasional posts will boost their revenue. In order to truly leverage social media […]
You’re Invited to a Webinar: How to Use Connectivity Customer Insights for Targeted Marketing
What: “How to Use Connectivity Customer Insights for Targeted Marketing” Webinar with Kemal Demirhisar, Solutions Engineer at Connectivity and Josh Ades, Connectivity Content Marketing Manager. Why: Because we have developed a powerful and automatic tool that can learn who your customers are and then send them targeted messages for effective marketing. When: Wednesday, Dec. 9, 2015 Time: 11:00 a.m. PST | 1:00 p.m. […]
[Download] Connectivity Ebook: Google Analytics for Local Businesses
Digital marketing is increasingly important for brick-and-mortar businesses, but it can be tricky to track how a customer goes from an online search to making an in-store purchase. To simplify this process (and hopefully eliminate some stress), we created Connectivity’s Ebook on Google Analytics for Brick-and-Mortar Businesses. Add it to your marketing library now. Demonstrate ROI […]