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Author: Jennifer Fenske

#IFA2016: A Conference with a Texan Vibe

Published by Jennifer Fenske on February 25, 2016

Topic: franchise

While I’d like to consider myself a grizzled vet when it comes to conferences, the International Franchise Association Conference I just attended in San Antonio, TX was unlike any I’d … Continue Reading

Franchise Footwork: How to Increase Customer Visits to Your Location

Published by Jennifer Fenske on February 19, 2016

Topic: franchise

A franchise needs plenty of in-store visits to ensure a healthy flow of business—95% of retail sales still occur in physical stores. It can be tough, especially for a franchise … Continue Reading

Happy Valentines Day: 3 Ways to Show Customers You Care

Published by Jennifer Fenske on February 12, 2016

Topic: franchise,listings,Online reviews

Wishing you a sweet Valentine’s Day from our headquarters in Burbank, CA. While you’re thinking of a special someone, don’t forget to send a valentine to your customers, too. Here … Continue Reading

Is Your Lead a Good Fit? Ask Yourself These 3 Questions

Published by Jennifer Fenske on February 10, 2016

Topic: Best Practices,Data,marketing

Sure uncovering sales leads is necessary in today’s saturated market, but the subsequent legwork of converting them needs to be maximized efficiently. Developing proposals, providing estimates, or answering customer questions … Continue Reading

Spotlight on the Connectivity Team: Meet Alex Harris

Published by Jennifer Fenske on February 9, 2016

Topic: Facebook

Connectivity East Region Sales Manager Alex Harris traded northeastern winters for sunny California not long after his graduation from Rutgers University. The New Jersey native’s first stop was a sales … Continue Reading

Connectivity Shines a Spotlight on Property Managers

Published by Jennifer Fenske on January 29, 2016

Topic: Best Practices,Online reviews

We’re wrapping up our time at the Multifamily Social Media Summit 2016 in Napa, CA. It’s been a great few days of learning about social media strategies for apartment property managers. We’ve … Continue Reading

You’ve Claimed Your Google My Business Profile, Now What?

Published by Jennifer Fenske on January 20, 2016

Topic: Best Practices,Online reviews,Social media

You know the value of having a verified Google My Business listing, you’ve gone ahead and claimed your GMB profile. You may think that setting up your profile is all … Continue Reading

Breaking Down the Marketing Mix: Where Your Business Should Focus Its Efforts and Why

Published by Jennifer Fenske on January 8, 2016

Topic: marketing

When it comes to your business, you have limited time and finances so even though it’s crucial to take full advantage of the marketing mix, you need to determine which … Continue Reading

Happy New Year: Bring Magic to Your Marketing Team in 2016

Published by Jennifer Fenske on January 1, 2016

Topic: Best Practices,marketing

The calendar flips to a new page today and the world is awash in new beginnings. Is a fresh start in the cards for you? It can be. And you … Continue Reading

3 Content Marketing Tips for the Holidays…and the Rest of the Year, Too

Published by Jennifer Fenske on December 24, 2015

Topic: Best Practices,Social media

For these final few days of 2015, your marketing plans are most likely already baked. Although you’ll need to respond to social media posts or online reviews, your company’s blog posts, … Continue Reading

Google Says Goodbye to Google+ Local

Published by Jennifer Fenske on December 15, 2015

Topic: Search Engines

On Nov. 17, Google started rolling out a brand-new look (sound familiar?) to Google+ that pretty much shuts down Google+ Local pages. It’s not such terrible news, however, as most … Continue Reading

Customer Insights Webinar Recap [Replay Video]

Published by Jennifer Fenske on December 9, 2015

Topic: Webinar

Today’s webinar featured our newest product: Customer Insights. We took a spin around the platform and brainstormed a few ideas for using the platform’s powerful data segmentation. Watch the webinar … Continue Reading

Using Hootsuite and TweetDeck: How to Manage Social Media Like a Pro

Published by Jennifer Fenske on December 4, 2015

Topic: Social media,Uncategorized

  Social media is one of the hottest topics in the business world today because it empowers customers and businesses to easily interact with each other. Unfortunately many businesses make … Continue Reading

You’re Invited to a Webinar: How to Use Connectivity Customer Insights for Targeted Marketing

Published by Jennifer Fenske on December 2, 2015

Topic: Analytics

What: “How to Use Connectivity Customer Insights for Targeted Marketing” Webinar with Kemal Demirhisar, Solutions Engineer at Connectivity and Josh Ades, Connectivity Content Marketing Manager. Why: Because we have developed a powerful and automatic tool that can … Continue Reading

[Download] Connectivity Ebook: Google Analytics for Local Businesses

Published by Jennifer Fenske on December 1, 2015

Topic: Analytics

Digital marketing is increasingly important for brick-and-mortar businesses, but it can be tricky to track how a customer goes from an online search to making an in-store purchase. To simplify … Continue Reading

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