One of the issues that franchises face is the need to balance national brand consistency with local consumer preferences. In franchising, the owner (or franchisor) of a product licenses the distribution … Continue Reading
“I’m sick of surveys.” Do you agree or disagree with that statement? Marketers love surveys but customers often find them cumbersome. Customers like companies that reach out to them, but … Continue Reading
An important part of managing your online reputation is registering your business profiles on review sites and social media before other people, including your competitors, can snag your profiles. You … Continue Reading
Is your business ready for the next wave of payment technologies? Ever since Apple and Android got into the mobile payments space, many consumers have been pulling out their phones … Continue Reading
One of the biggest takeaways I learned last week from the Multifamily Social Media Summit in Napa, CA is that a prospect is more than just a lead. A prospect … Continue Reading
A local marketing strategy is key to any company, whether it’s a small local business or one that’s part of a larger franchise. According to a comScore study, 78% of … Continue Reading
It’s the start of a new year and aside from losing the holiday weight (thanks to all that extra pie), you’re focused on making this year a better, more productive … Continue Reading
The holidays have come and gone, and all that’s left is to look into what the new year holds for you. You’ve made all the personal resolutions you can handle—lose … Continue Reading
One of the best parts about living in Los Angeles is all the great workout spots to unwind at after a tough day. The problem is there are so many … Continue Reading
In the age of online marketing, brick-and-mortar businesses have to stay relevant in changing times. The rise of smartphones brought about an epidemic of showrooming, which occurs when customers check … Continue Reading