Connectivity
  • Home
  • Products
    • Listings
    • Reviews
    • Customer Insights & Segmentation
    • Automated Marketing Campaigns
  • Partners
  • Blog
  • Contact Us

Author: Dylan Lake

Make Your Franchise Stand Out: How to Connect with Your Local Customers

Published by Dylan Lake on February 18, 2016

Topic: franchise

One of the issues that franchises face is the need to balance national brand consistency with local consumer preferences. In franchising, the owner (or franchisor) of a product licenses the distribution … Continue Reading

Using Samsung Pay and Apple Pay: How Mobile Payments Can Boost Sales

Published by Dylan Lake on February 16, 2016

Topic: Retail

Is your business ready for the next wave of payment technologies? Ever since Apple and Android got into the mobile payments space, many consumers have been pulling out their phones … Continue Reading

Dylan’s Conference Journal: Multifamily Social Media Summit

Published by Dylan Lake on February 2, 2016

Topic: Social media

One of the biggest takeaways I learned last week from the Multifamily Social Media Summit in Napa, CA is that a prospect is more than just a lead. A prospect … Continue Reading

5 Ways to Learn More About Your Customers (Without Sending Them a Survey)

Published by Dylan Lake on January 26, 2016

Topic: Best Practices,Data,Retail,Social media

“I’m sick of surveys.” Do you agree or disagree with that statement? Marketers love surveys but customers often find them cumbersome. Customers like companies that reach out to them, but … Continue Reading

What to Do if Someone Else Claims Your Business Profile

Published by Dylan Lake on January 21, 2016

Topic: listings

An important part of managing your online reputation is registering your business profiles on review sites and social media before other people, including your competitors, can snag your profiles. You … Continue Reading

Local with a Purpose: 7 Steps to Create a Local Business Marketing Strategy

Published by Dylan Lake on January 12, 2016

Topic: marketing,Search Engines,SEO,Social media,Uncategorized

A local marketing strategy is key to any company, whether it’s a small local business or one that’s part of a larger franchise. According to a comScore study, 78% of … Continue Reading

The 6 Best Productivity Tools for Marketers

Published by Dylan Lake on January 7, 2016

Topic: Analytics,marketing,SEO,Social media

It’s the start of a new year and aside from losing the holiday weight (thanks to all that extra pie), you’re focused on making this year a better, more productive … Continue Reading

Don’t Repeat Last Year’s Mistakes: 5 Digital Marketing Resolutions for 2016

Published by Dylan Lake on January 5, 2016

Topic: marketing,SEO,Social media,Uncategorized

The holidays have come and gone, and all that’s left is to look into what the new year holds for you. You’ve made all the personal resolutions you can handle—lose … Continue Reading

How to Use Your Website to Maximize Demand Generation

Published by Dylan Lake on December 29, 2015

Topic: Best Practices,marketing,SEO

One of the best parts about living in Los Angeles is all the great workout spots to unwind at after a tough day. The problem is there are so many … Continue Reading

Cell Phone and Notebook

3 Ways to Combine Online and Offline Marketing Efforts Effectively

Published by Dylan Lake on December 29, 2015

Topic: Uncategorized

In the age of online marketing, brick-and-mortar businesses have to stay relevant in changing times. The rise of smartphones brought about an epidemic of showrooming, which occurs when customers check … Continue Reading

Connectivity
  • About Us
  • Contact Us
  • Careers
  • Terms
  • Privacy