Make Your Franchise Stand Out: How to Connect with Your Local Customers
One of the issues that franchises face is the need to balance national brand consistency with local consumer preferences. In franchising, the owner (or franchisor) of a product licenses the distribution of their goods to a franchisee (who is permitted to use the owner’s trademark) but it comes with a certain set of regulations. That doesn’t […]
5 Ways to Learn More About Your Customers (Without Sending Them a Survey)
“I’m sick of surveys.” Do you agree or disagree with that statement? Marketers love surveys but customers often find them cumbersome. Customers like companies that reach out to them, but surveys—even the ones offering big prizes in exchange for filling out long questionnaires—aren’t always the best way to do so. There are other methods to […]
What to Do if Someone Else Claims Your Business Profile
An important part of managing your online reputation is registering your business profiles on review sites and social media before other people, including your competitors, can snag your profiles. You don’t want customers looking up your business to think you’re only open on Sundays from midnight to 2 a.m., do you? If you think it […]
Using Samsung Pay and Apple Pay: How Mobile Payments Can Boost Sales
Is your business ready for the next wave of payment technologies? Ever since Apple and Android got into the mobile payments space, many consumers have been pulling out their phones rather than wallets to pay for purchases. Initially, mobile payment platforms such as Apple Pay and Samsung Pay were slow to take off due to […]
Dylan’s Conference Journal: Multifamily Social Media Summit
One of the biggest takeaways I learned last week from the Multifamily Social Media Summit in Napa, CA is that a prospect is more than just a lead. A prospect is a future member of a community. It made me remember that leads are more than a measurable statistics. Your friends, your neighbors, and you […]
Local with a Purpose: 7 Steps to Create a Local Business Marketing Strategy
A local marketing strategy is key to any company, whether it’s a small local business or one that’s part of a larger franchise. According to a comScore study, 78% of people who conduct a local mobile search follow up with an offline purchase. But local marketing takes some effort and a bit of planning to […]
The 6 Best Productivity Tools for Marketers
It’s the start of a new year and aside from losing the holiday weight (thanks to all that extra pie), you’re focused on making this year a better, more productive one than the year before. There’s a lot of work when it comes to digital marketing, and it can get overwhelming. To make things easier […]
Don’t Repeat Last Year’s Mistakes: 5 Digital Marketing Resolutions for 2016
The holidays have come and gone, and all that’s left is to look into what the new year holds for you. You’ve made all the personal resolutions you can handle—lose 10 pounds, learn a new language and read more books, maybe—but did you make any resolutions for your business? January is a great time to […]
How to Use Your Website to Maximize Demand Generation
One of the best parts about living in Los Angeles is all the great workout spots to unwind at after a tough day. The problem is there are so many to choose from and many studios have a hard time standing out from their competition. One of the best ways a local business can stand […]
3 Ways to Combine Online and Offline Marketing Efforts Effectively
In the age of online marketing, brick-and-mortar businesses have to stay relevant in changing times. The rise of smartphones brought about an epidemic of showrooming, which occurs when customers check out a product in the store, but then make the purchase online. But contrary to popular belief, having a brick-and-mortar location doesn’t put you at […]
