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Tracking User Activity: Where Are Your Web Users Coming From?


One of the best things about using web analytics tools for your business is tracking user activity; namely where your visitors are coming from, be it social media, other websites, or simply by visiting your site directly. Knowing your traffic sources is essential for improving your business since it helps you evaluate the effectiveness of […]

Your Guide to Conversion Tracking in Google Analytics

track conversions on google analytics

When it comes to running your websites, knowing general high-level details such as time on site, visitor counts, and pages visited is helpful, yet they’re only a small piece of your website operations. One of the primary features of analytics software is being able to view the details of user activities. By using Google Analytics, […]

How to Setup Google Analytics Ecommerce Tracking

google analytics ecommerce

If you have an online store, chances are it has standard webpages with information about your business. Google Analytics is a great tool to make sure your website is working for you. But if you want to make the most of it, you’ll need to properly set up ecommerce tracking. With ecommerce tracking, you’ll keep […]

5 Awesome Google Analytics Alternatives

google analytics alternatives connectivity

As a business owner, you know the importance of providing the best experience to your customers. In a brick-and-mortar store it’s relatively easy to speak with customers and get feedback from them instantly. The web, however, is a bit more complex. You can always use Twitter, Facebook, LinkedIn, and other social media channels to engage […]