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Author: Brian Penny

tracking-your-audience-with-google-location-reports-connectivity

How to Use Google Location Reports to Better Track Your Audience

Published by Brian Penny on October 26, 2015

Topic: SEO

The Google Analytics Reporting tab hosts a wide array of options for gaining insight into how a website, or a specific campaign, is doing. By geotargeting traffic using Location reports, … Continue Reading

foot-traffic-analytics-connectivity

Can I Use Google Analytics to Monitor Foot Traffic Analytics?

Published by Brian Penny on October 20, 2015

Topic: Retail

There are a lot of services providing detailed retail analytics. Connectivity is all about automation, and generating as much data as possible allows the platform’s data analytics to generate detailed … Continue Reading

improving-your-local-seo-with-google-analytics-connectivity

Improving Your Local SEO Campaigns with Google Analytics

Published by Brian Penny on October 19, 2015

Topic: SEO

Google Analytics, when paired with Google’s Webmaster Tools, has some powerful reports that allow site owners to view the effectiveness of any marketing campaign. I’ve already shown you how to … Continue Reading

google analytics features connectivity

6 Google Analytics Features That Will Change How You Run Your Site

Published by Brian Penny on October 7, 2015

Topic: SEO

Previously, we’ve tackled some of the basic Google Analytics metrics worth tracking. Now, it’s time to dive a bit deeper into some of its features that will help power your … Continue Reading

set up google analytics connectivity

How to Set up Google Analytics for Local Business

Published by Brian Penny on October 6, 2015

Topic: listings

Google has been evolving Google Analytics for as long as it’s existed. Taking full advantage of these analytics and reports involves two steps – setting up both Google Analytics and … Continue Reading

basic-google-analytics--success-connectivity

How to Track Local Search Analytics with Google Analytics

Published by Brian Penny on October 2, 2015

Topic: Search Engines

In order to keep up with the industry, I constantly search for keywords related to my job (and sometimes it’s because I just don’t know how to do what I … Continue Reading

claim-your-business-online-connectivity

10 Benefits You’ll See When You Claim Your Business Online

Published by Brian Penny on September 29, 2015

Topic: listings

You’ve been told at least a million times to claim your business online, but why? What’s so important about being listed on the Internet when State Farm commercials say it’s … Continue Reading

Do Franchise Owners Need to Claim Local Business Listings?

Published by Brian Penny on September 15, 2015

Topic: listings

Not every entrepreneur starts a small business. Many opt to buy and help grow an existing franchise instead of starting from scratch. There are a lot of benefits to franchising, … Continue Reading

Bouncing Back: Responding to a Slew of Negative Reviews

Published by Brian Penny on August 26, 2015

Topic: Online reviews

Despite your best intentions at running the business behind your passion, somehow you’ve managed to fail enough customers to start attracting negative reviews. Remember Scottsdale, Arizona restaurant Amy’s Baking Company … Continue Reading

how-to-bring-customers-back

How to Bring Customers Back: 10 Simple (Free!) Tips

Published by Brian Penny on August 20, 2015

Topic: Retail

It doesn’t take a fancy degree from Harvard Business School to understand your customer acquisition and retention rates are important. Just about any episode of TV’s Shark Tank or Dragon’s … Continue Reading

small-business-track-online-reviews-connectivity

Why You Can’t Afford NOT to Monitor Your Small Business Reviews

Published by Brian Penny on August 13, 2015

Topic: Online reviews

Big business can afford expensive TV commercials. For everyone else, there’s Yelp, Angie’s List, Trip Adviser, and a plethora of other services (both startups and established businesses) providing reviews about businesses … Continue Reading

spy-on-competitors-connectivity

7 Ways to Legally Spy on Competitors in Your Vertical

Published by Brian Penny on July 31, 2015

Topic: Best Practices

The hottest new show of the summer is “Mr. Robot” on USA, and, while some credit goes to the production value, it’s the core story of corporate espionage that really … Continue Reading

where-social-media-monitoring-ends-andbig-brother-begins-connectivity

When Social Media Monitoring Ends and Big Brother Begins

Published by Brian Penny on July 20, 2015

Topic: Social media

Facebook, Twitter, Instagram, LinkedIn – we’re at an age where a few targeted Google searches will show quite the background on customers, employees, and potentials. People voluntarily and actively share … Continue Reading

get-your-influential-customers-to-work-for-you

How to Make Your Influential Customers Work for You

Published by Brian Penny on July 1, 2015

Topic: Best Practices

Any time you talk to a DJ in the club, they’ll tell you all about how they’re the biggest and best rising star. It doesn’t take long before you develop … Continue Reading

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