The Google Analytics Reporting tab hosts a wide array of options for gaining insight into how a website, or a specific campaign, is doing. By geotargeting traffic using Location reports, … Continue Reading
There are a lot of services providing detailed retail analytics. Connectivity is all about automation, and generating as much data as possible allows the platform’s data analytics to generate detailed … Continue Reading
Google Analytics, when paired with Google’s Webmaster Tools, has some powerful reports that allow site owners to view the effectiveness of any marketing campaign. I’ve already shown you how to … Continue Reading
Previously, we’ve tackled some of the basic Google Analytics metrics worth tracking. Now, it’s time to dive a bit deeper into some of its features that will help power your … Continue Reading
Google has been evolving Google Analytics for as long as it’s existed. Taking full advantage of these analytics and reports involves two steps – setting up both Google Analytics and … Continue Reading
In order to keep up with the industry, I constantly search for keywords related to my job (and sometimes it’s because I just don’t know how to do what I … Continue Reading
You’ve been told at least a million times to claim your business online, but why? What’s so important about being listed on the Internet when State Farm commercials say it’s … Continue Reading
Not every entrepreneur starts a small business. Many opt to buy and help grow an existing franchise instead of starting from scratch. There are a lot of benefits to franchising, … Continue Reading
Despite your best intentions at running the business behind your passion, somehow you’ve managed to fail enough customers to start attracting negative reviews. Remember Scottsdale, Arizona restaurant Amy’s Baking Company … Continue Reading
It doesn’t take a fancy degree from Harvard Business School to understand your customer acquisition and retention rates are important. Just about any episode of TV’s Shark Tank or Dragon’s … Continue Reading
Big business can afford expensive TV commercials. For everyone else, there’s Yelp, Angie’s List, Trip Adviser, and a plethora of other services (both startups and established businesses) providing reviews about businesses … Continue Reading
The hottest new show of the summer is “Mr. Robot” on USA, and, while some credit goes to the production value, it’s the core story of corporate espionage that really … Continue Reading
Facebook, Twitter, Instagram, LinkedIn – we’re at an age where a few targeted Google searches will show quite the background on customers, employees, and potentials. People voluntarily and actively share … Continue Reading
Any time you talk to a DJ in the club, they’ll tell you all about how they’re the biggest and best rising star. It doesn’t take long before you develop … Continue Reading